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再见美拉德,今年流行的「琥珀流光」来袭!
Sou Hu Cai Jing· 2025-08-24 20:46
Core Concept - The fashion trend for Autumn/Winter 2025 is centered around "Shimmer Core," characterized by a vibrant and energetic glow, moving away from previous styles like "Myrtle" and "Yadan Wind" [2] Trend Overview - The "Shimmer Core" trend reflects a blend of earthy tones with bright accents, such as light gray-blue and goose yellow, enhancing the vitality of autumn and winter fashion [8][10] - This trend symbolizes a long-term expectation of economic growth, combining stability with a sense of liveliness [8][10] Color Palette - The primary color scheme includes grounded earthy tones like brown and beige, complemented by vibrant colors such as vanilla white, healing yellow, light brown, twilight blue, moss gold, cocoa brown, and smoky red [23][25] Style Interpretations - **High Intelligence Style**: Merges rationality with warmth, using amber tones to create a sophisticated yet approachable look [34] - **Nomadic Shimmer Style**: Infuses dynamic light aesthetics into a nomadic theme, featuring outdoor-inspired pieces like trench coats and fur coats, creating a romantic dialogue between wilderness and urban life [41][46] - **Sporty Shimmer Style**: Combines elite sportswear with French elegance, using comfortable outerwear to create a dynamic and elegant sporty look [63][64] - **Retro Shimmer Style**: Represents a maximalist aesthetic, reinterpreting classic elements like velvet and embroidery into contemporary narratives [72] Emotional Resonance - The "Shimmer Core" trend not only emphasizes aesthetic beauty but also reflects emotional healing and the hope for renewal, resonating with the current societal mood [11][12][15][112]
抖音商城&WGSN:2025秋上新时尚&妆容趋势报告
Sou Hu Cai Jing· 2025-08-09 14:41
Core Insights - The report highlights the "Amber Flow" fashion and makeup trend for Autumn/Winter 2025, developed by Douyin Mall in collaboration with WGSN, emphasizing a vibrant and healing aesthetic that resonates with consumer emotional needs [1][2]. Fashion Trends - The "Amber Flow" trend is characterized by a blend of classic earth tones with bright accents like light gray-blue and butter yellow, aiming to inject vitality into the typically muted autumn/winter palette [1]. - Key fashion styles under "Amber Flow" include: - **Flowing Nomadic Style**: Features outerwear like trench coats and fur coats in natural colors, paired with a natural makeup look [1]. - **Flowing High-Intelligence Style**: Low-saturation amber clothing with sharp silhouettes, complemented by a clear and three-dimensional makeup look [1]. - **Flowing Sweet-Cool Style**: Combines structured fabrics with lace and sequins, alongside Y2K metallic makeup, merging softness with rebellion [1]. - **Flowing Sports Style**: Incorporates polo shirts and retro sports sets in low-saturation colors, paired with a natural blush makeup [1]. - **Flowing Functional Style**: Features light nude and earth-toned outdoor clothing with high-performance fabrics, suitable for light outdoor activities [1]. - **Flowing Retro Style**: Revives vintage patterns with velvet and embroidery, complemented by a luxurious vintage makeup look [1]. Makeup Trends - The "Amber Flow" makeup emphasizes luminosity and transparency, with a focus on natural-looking base makeup, warm brown or brown-orange eye makeup with subtle shimmer, and transparent lip gloss layered with metallic shimmer for a three-dimensional effect [2]. - The overall aesthetic aims to provide warmth and hope through both fashion and makeup, offering clear trend directions for consumers and businesses alike [2].