Core Viewpoint - The company is facing short-term operational pressure due to weak external demand, resulting in a decline in revenue and profit for 2024 and Q1 2025 [1][2]. Group 1: Financial Performance - In 2024, the company achieved revenue of 1.56 billion, a decrease of 7.8%, with a net profit of 250 million, down 24.1% [1]. - Q4 2024 revenue was 490 million, down 14.7%, with a net profit of 60 million, a decline of 34.7% [1]. - For Q1 2025, revenue was 260 million, down 11.4%, and net profit was 30 million, down 39.7% [1]. Group 2: Product Performance - In 2024, smart home product sales grew by 19.4%, but revenue for smart home business was 1.33 billion, down 7.4% due to price competition and a shift towards lower-priced products [2]. - Traditional drying rack product revenue was 170 million, down 18.9%, with sales volume decreasing by 21.4% [2]. - Online channel revenue was 990 million, down 2.0%, while offline channel revenue was 530 million, down 20.8% [2]. Group 3: Profitability and Cost Structure - The gross margin for 2024 was 48.0%, a decrease of 3.4 percentage points, with Q4 gross margin at 37.6%, down 15.5 percentage points [3]. - In Q1 2025, the gross margin was 47.9%, down 4.0 percentage points, with net profit margin at 12.9%, down 6.1 percentage points [3]. - Increased competition, reduced scale effects, and higher expense ratios contributed to the decline in profitability [3].