Core Insights - The event showcased over 80 quality foreign trade enterprises from Shandong, focusing on five major consumer sectors: leisure food, seasoning and brewing, fresh agricultural products, beverages, and clothing and toys [1][3] - The event attracted nearly 80,000 visitors over three days, achieving on-site sales of 1.04 million yuan and procurement cooperation intentions exceeding 7.3 million yuan [1][3] Group 1: Event Structure and Participation - The event featured a 2,000 square meter exhibition area, with five zones targeting current domestic consumption hotspots, including leisure food, beverages, fresh agricultural products, clothing and toys, and seasoning and brewing [3] - Notable products included "Upgraded Snacks" potato chips, "Authentic Ginseng" health foods, and "Jinsheng" high-quality peanut oil among others [3] Group 2: Business Matching and Orders - The event aimed to create an efficient platform for product sales, experiential scenarios, and business negotiations, successfully connecting leading retail enterprises and major e-commerce platforms [5] - Significant procurement intentions were recorded, including 500,000 yuan from "Upgraded Snacks" and 200,000 yuan from "Mushroom Fresh Path" [5] Group 3: Marketing and Brand Promotion - A comprehensive marketing ecosystem was established, integrating media resources for extensive coverage, resulting in over 40 million views of related reports [7] - The use of social media platforms like Douyin and Kuaishou helped enhance brand visibility and break through domestic market recognition barriers for foreign trade enterprises [7] Group 4: Collaboration Between Old Brands and Foreign Trade - The event facilitated a unique collaboration between "Old Brands" and "Foreign Trade Products," allowing for resource sharing and innovative cooperation models [9] - This partnership aims to leverage the strengths of both sectors to explore deeper synergies in brand sharing, channel connectivity, and resource complementarity [9] Group 5: Overall Impact and Future Directions - The event not only highlighted the strengths of Shandong's foreign trade enterprises but also served as a successful practice in deepening the integration of domestic and foreign trade [10] - It provided strong momentum for local enterprises to penetrate the domestic market and achieve high-quality development [10]