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新沂邵店:以文塑旅 推动文旅融合高质量发展
Xin Hua Ri Bao· 2025-05-07 00:07
Core Viewpoint - The articles highlight the innovative integration of agriculture, culture, and tourism in Shaodian Town, Xinyi City, focusing on the development of unique cultural brands such as "Yuhuang Culture" and "Chestnut Town" to promote high-quality growth in the region [1][2]. Group 1: Agricultural and Cultural Integration - Shaodian Town has established a "culture + agriculture + tourism" model, leveraging its agricultural and cultural heritage to create distinctive cultural brands [1]. - The town is recognized as "China's First Chestnut Town," with over 10,000 acres of chestnut plantations and more than 10,000 ancient chestnut trees, which are central to its cultural identity [1]. - The integration of rural cultural IP with ancient chestnut orchards has led to the development of the "Chestnut Aroma Agricultural Tourism" brand, including the planning of chestnut-themed parks and cultural festivals [1]. Group 2: Tourism Development - The town has created various tourist attractions such as Yibei Village Cultural Square and Shuhe Park, which combine modern agriculture, rural tourism, and cultural experiences [1]. - The introduction of online sales through e-commerce platforms and the organization of chestnut cultural festivals have significantly increased the visibility and reputation of Shaodian's chestnuts [1]. - The "cultural + industry + tourism" model in the fruit and vegetable sector enhances product value through cultural packaging and experiential activities, attracting more visitors to rural life [2]. Group 3: Future Development and Sustainability - The integration of agriculture, culture, and tourism not only diversifies rural industries but also extends the agricultural value chain, achieving a balance of ecological, economic, and social benefits [2]. - The town aims to deepen the brand effect of its two cultural identities and promote sustainable development in the agricultural and cultural tourism sectors [2].