Core Insights - The water aquarium products market in China, often considered niche, holds significant commercial potential, as evidenced by the rapid growth in demand for products like heating rods, pumps, and filters [1][3]. Company Overview - The founder of a water aquarium products company, Tang Qijie, successfully leveraged e-commerce platforms like Pinduoduo to expand sales nationwide, including remote western regions, achieving over 10,000 daily orders [3][8]. - The company experienced a remarkable increase in orders from western markets, growing from a few to over 400 daily orders, with peaks reaching 600 [3][9]. Entrepreneurial Journey - Tang Qijie's entrepreneurial journey began with early business attempts during university, followed by a failed auto parts store and a struggling humidifier e-commerce venture due to poor cost management [4][5]. - A pivotal moment occurred when Tang encountered a friend in the water aquarium business, leading him to recognize the high-profit potential in this market [5][7]. Market Analysis - The water aquarium equipment market is large but lacks innovation, with 90% of heating rods being basic models without temperature displays [7]. - The company capitalized on this gap by developing innovative products, such as a heating rod with precise temperature control and a unique design [7][13]. E-commerce Strategy - The partnership with Pinduoduo in 2019 marked a significant shift, allowing the company to transition from traditional wholesale to online sales, which led to substantial growth in order volume [8][12]. - Pinduoduo's supportive policies for small businesses, including low fees and promotional assistance, have been crucial in scaling operations from dozens to over 10,000 daily orders [8][12]. Western Market Potential - The western market in China presents untapped potential, with many households in regions like Gansu and Ningxia owning aquariums, making related products essential [11][12]. - Pinduoduo's logistics subsidies have reduced shipping costs to remote areas, facilitating increased order volumes to these regions [9][12]. Future Plans - The company plans to enhance product offerings tailored to the unique needs of the western market, including specially designed heating rods that withstand local water conditions [11][12]. - Expansion plans include constructing a new 40,000 square meter factory to increase production capacity and support the launch of larger aquarium products [13][14].