汽车智能显示

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2025中国汽车工业协会车用智能显示分会年会 暨“走进京东方·新产品/新技术”交流会成都召开
Zhong Guo Qi Che Bao Wang· 2025-05-15 03:15
Core Insights - The conference held by the China Automotive Industry Association focused on the latest technologies and future trends in the automotive smart display industry, showcasing advancements in OLED and Micro LED technologies by BOE [1][6] - The meeting emphasized the importance of collaboration within the industry to drive the smart transformation of the automotive sector [1][6] Group 1: Industry Trends and Challenges - The automotive smart display industry is experiencing significant growth, with electric vehicle penetration exceeding 35% and smart cockpit installation rates reaching 68%, alongside an annual compound growth rate of over 21% for automotive displays [6] - The industry is facing challenges such as price wars and the need for technological innovation, with a consensus among industry leaders to prioritize product quality and long-term strategies over short-term gains [5][9] Group 2: Strategic Initiatives and Collaborations - The conference highlighted the need for original technology incubation and the formation of industry alliances to share technological achievements and reduce R&D costs [7] - Companies are encouraged to embrace global markets and participate in national standard formulation to enhance competitiveness [7] Group 3: Technological Innovations - Discussions included advancements in display technologies such as Mini/Micro LED and AR HUD, with a focus on overcoming environmental light interference and achieving deep integration with autonomous driving systems [9][10] - The importance of high-end technology to break through price competition and the need for ecological collaboration to address cross-industry competition were emphasized [10] Group 4: Future Outlook - The automotive smart display industry is expected to continue its evolution towards a "China manufacturing" to "global intelligent manufacturing" transition, driven by technological advancements and collaborative efforts [10] - The conference concluded with a commitment to strengthen technology exchange and cooperation, accelerate standard formulation, and promote innovation and industrial upgrades for the prosperity of the Chinese automotive industry [15]