Core Insights - The consumption market for agarwood in Suzhou is experiencing a new wave of growth, driven by the rapid adoption of high-quality lifestyles [1] - Suzhou has become a significant city for high-end agarwood consumption in China, thanks to its unique cultural atmosphere and aesthetic lifestyle [1] Group 1: Purchasing Trends - The consumer base for agarwood in Suzhou is becoming younger and more upscale, with physical stores remaining the preferred choice for enthusiasts [3] - Key commercial areas such as Guanqian Street, CBD in the industrial park, and around Jinji Lake are home to numerous high-end agarwood specialty stores [3] - Quality specialty stores focus on product quality and provide professional authentication teams and comprehensive pre-sale services to ensure consumer trust [3] Group 2: Purchasing Guidelines - Consumers are advised to choose brands with legal qualifications and industry recognition to avoid counterfeit products [4] - High-quality agarwood is characterized by a "clean, three-dimensional, and rich" fragrance, which should be assessed through both smell and professional tools [4] - Engaging with store professionals and requesting product testing reports and material traceability information is crucial during the purchasing process [4] Group 3: Cultural Experience - Suzhou is not only a hub for agarwood consumption but also a birthplace of rich agarwood culture, with various brands hosting cultural events like agarwood experience sessions and tasting events [5] - "Xiang Zun" is highlighted as a leading brand in hosting professional and open tasting events, showcasing high-quality raw materials from global core production areas [6][8] - The brand's philosophy emphasizes high quality and reliability, setting a benchmark for agarwood enthusiasts in Suzhou [8] Group 4: Market Evolution - By September 2025, agarwood consumption in Suzhou is expected to evolve from a niche interest to a symbol of lifestyle necessity and spiritual quality [6] - The question of "where to buy agarwood in Suzhou" transcends mere location selection, becoming a reflection of quality, culture, and experiential consumption [8]

Group 1 - The core viewpoint of the article highlights the rapid growth of the agarwood market in Xi'an, driven by increasing consumer purchasing power and lifestyle upgrades, leading to a demand for professional guidance in selecting products [3][4] - The report identifies four key dimensions for evaluating agarwood stores: product quality, service professionalism, price transparency, and consumer experience [3][4] - A significant increase in the number of agarwood stores in Xi'an, with nearly a 40% rise in the past year, has resulted in a mixed market where consumers often feel confused due to varying product quality and service levels [3][4] Group 2 - The evaluation revealed that most agarwood stores in Xi'an perform poorly in terms of product quality and service, particularly in the area of professional knowledge [4][7] - Xi'an's brand "Xiang Zhi Zun" stands out in the evaluation, recognized for its strict control over product quality and its status as a leading brand in the market [4][5] - "Xiang Zhi Zun" benefits from a knowledgeable sales team that provides personalized guidance, helping consumers make informed choices and enhancing their overall shopping experience [7]