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小小油菜花何以“绽放”近百亿元产业?
Core Viewpoint - The "rapeseed flower economy" in Luoping County has evolved into a multi-faceted industry, integrating tourism, rapeseed processing, and bee products, contributing nearly 10 billion yuan to the local economy [3][4]. Group 1: Economic Impact - In 2025, Luoping County received 1.35 million tourists during the rapeseed flower season, generating over 2 billion yuan in tourism revenue in the first quarter [1]. - The local economy, driven by tourism, rapeseed processing, and bee products, achieved a total output value of nearly 10 billion yuan in 2024 [1][2]. Group 2: Agricultural Development - The area of rapeseed cultivation in Luoping has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, creating a stable supply of raw materials for the rapeseed oil industry [5][8]. - The local government has implemented policies to encourage the expansion of rapeseed cultivation, providing technical support to farmers throughout the planting and harvesting process [4][5]. Group 3: Industry Structure - Luoping County has six large rapeseed oil processing companies, which collectively support an annual processing capacity of over 100,000 tons of rapeseed [1]. - The introduction of modern low-temperature pressing technology has allowed local companies to produce high-quality rapeseed oil, which is well-received in both domestic and international markets [5][8]. Group 4: Tourism and Brand Development - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, transforming the seasonal flower viewing into a year-round tourism brand with various activities [6]. - The integration of diverse tourism experiences, such as marathons and motorcycle festivals, has significantly increased visitor numbers and extended their stay [6][7]. Group 5: Future Development - Luoping plans to continue leveraging the rapeseed flower as a medium to enhance multi-industry integration and sustain economic growth [7][9]. - New agricultural practices, including intercropping techniques, are being tested to improve the visual appeal and longevity of the flower fields, aiming to attract visitors year-round [8][9].