农旅融合
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95%全国产量!盐城滨海让千年“仙草”成农旅融合新IP
Yang Zi Wan Bao Wang· 2025-11-07 15:27
Core Insights - The article highlights the transformation of a once barren land in Yancheng's Binhai County into a thriving hub for the cultivation of white fleeceflower, a traditional medicinal herb known for its health benefits [1][2][5] Group 1: Unique Growing Conditions - Binhai County produces 95% of China's white fleeceflower, benefiting from a unique combination of "Yin-Yang" water systems, alkaline soil rich in potassium, and significant temperature variations [2] - The region's ecological conditions have been recognized in historical texts for their medicinal properties, including benefits for liver and kidney health, anti-aging, and immune enhancement [2] Group 2: Agricultural and Ecological Integration - The company has established a 1,000-acre large-scale planting base, integrating 400 acres of ecological windbreak forests and 160 acres of fish ponds to create a symbiotic ecosystem [2] - The cultivation practices emphasize organic farming, avoiding chemical pesticides, and have earned recognition as a provincial-level green prevention demonstration base [2] Group 3: Tourism and Experience Innovation - The company has developed a camping base that combines nature experiences with educational opportunities about traditional Chinese medicine, enhancing visitor engagement [3] - The investment of 15 million yuan in the agritourism complex aims to create a vacation destination that promotes the fleeceflower industry and supports local economic development [3] Group 4: Industry Upgrading and Product Diversification - The company has modernized its processing capabilities, producing nearly 100 different products from fleeceflower, including tea, soluble granules, and health supplements [4] - As a national-level agricultural comprehensive development project, the company has extended its industry chain from raw material sales to deep processing and tourism integration [4] Group 5: Community and Economic Impact - The company's model of "enterprise + base + farmers" has created local employment opportunities, contributing to rural revitalization and community wealth [4][5] - The development of the fleeceflower industry exemplifies the potential of local specialties in driving rural economic growth and innovation [5]
内蒙古固阳县:多元业态绘就乡村振兴新图景
Zhong Guo Jing Ji Wang· 2025-11-06 11:49
Core Insights - The article highlights the successful transformation of Huai Shuo Town in Inner Mongolia through the "Party branch-led cooperative + corporate operation" model, which has turned "Qi Lin Chicken" into a key driver for rural revitalization [1] - The county's collective economic operating income reached 67.61 million yuan in 2024, a year-on-year increase of 52.34%, with a net income of 14.70 million yuan, showcasing the effectiveness of the "one village, one product, all-region common prosperity" strategy [1][2] Group 1: Economic Development Strategies - The county has established a three-tiered linkage system for collective economic development, involving the county committee, town party committees, and village party organizations, to guide high-quality development [2] - A quarterly meeting mechanism has been implemented to track and manage issues, facilitating the implementation of 29 support projects from central and autonomous regions [2] - The "Secretary Project" has been deepened, with successful upgrades of three projects, including Huai Shuo Qi Lin Chicken, contributing to collective economic growth [2] Group 2: Industry Innovation and Integration - The county promotes a "one village, one product" and "one town, one industry" development model, with examples like the establishment of a sunflower and astragalus planting base in Xi Dou Pu Town [3] - The integration of digital technology in agriculture has been showcased through the establishment of a smart agriculture demonstration base, enhancing efficiency and attracting tourism [3] - The county is also exploring the "agriculture + tourism" model, with various projects attracting over 300,000 visitors annually [3] Group 3: Sales and Marketing Innovations - Innovative sales models have been developed, such as the "collective economic coordination + scientific farming + influencer value empowerment" approach, leading to increased income for farmers [4] - Collaborative efforts between the government and local communities have resulted in significant sales contracts and promotional events, enhancing product visibility [4] - The establishment of a cooperative for land management has significantly increased profitability for local farmers, demonstrating the effectiveness of integrated agricultural practices [4] Group 4: Brand Development and Recognition - Brand building is emphasized as a key strategy for enhancing the competitiveness of agricultural products, with "41° Gu Yang Xian · Gu Yang Astragalus" receiving notable recognition [5] - The county has hosted multiple product exhibitions, achieving substantial sales and partnership agreements, further promoting local products [5][6] - The county aims to enhance its collective economic income to over 100 million yuan by 2027, focusing on comprehensive rural revitalization [6]
从实验室、生产线到千里沃野 解锁农业“新吃法”“新玩法”
Yang Shi Xin Wen Ke Hu Duan· 2025-10-27 00:21
Core Insights - The demand for "healthy eating" is rising among consumers, shifting from merely "sufficient" and "good" food to a focus on "nutritional balance" and quality [1][3] - The agricultural sector is responding to these new consumer demands by enhancing the quality and freshness of vegetables through technology and innovative practices [3][5] Vegetable Quality Improvement - Consumers are increasingly pursuing high-quality vegetables, with organic labels and traceability codes becoming standard on packaging [1] - In Anhui's He County, farmers are utilizing smart devices to monitor soil and light conditions, implementing preservation technologies to enhance vegetable freshness and adjust harvest timing [3] Growth of Green and Organic Products - Anhui's He County has significantly increased its supply of green and organic products, with a total of 132 certified products as of now [5] - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan, 36,000 new green and organic products were certified, providing over 200 million tons of quality agricultural products annually [7] Whole Grain Food Development - Quinoa is gaining popularity as a key whole grain, with significant harvests in Qinghai's Ulan County, which is a major breeding base for quinoa [8][9] - The average yield of quinoa in Shanxi's Jingle County is expected to exceed 300 kg per mu, with the entire quinoa industry projected to generate over 530 million yuan in annual output value [9] Agricultural Processing Upgrades - The agricultural processing sector is evolving, with innovations such as freeze-dried porridge and various soybean products being developed [11][12] - Heilongjiang's Wudalianchi is a key soybean production area, hosting 20 processing enterprises that leverage the region's high-quality soybean resources [12] Rural Tourism and Agricultural Integration - Rural areas are transforming into experiential destinations, blending agricultural activities with tourism, as seen in Zhejiang and Jiangsu [16][18] - The Ministry of Agriculture has established 240 key leisure agriculture counties, with the leisure agriculture sector generating nearly 900 billion yuan in revenue last year [18]
四川乡城:提质农旅融合助力乡村振兴
Sou Hu Cai Jing· 2025-09-18 22:17
Group 1 - The article highlights the development of a high-quality scenic area in Hotda Town, Sichuan Province, focusing on the integration of agriculture and tourism, particularly around the Niding Canyon tourist attraction [2] - The initiative targets the "road service + short-distance surrounding tourism" demographic, aiming to enhance leisure, sightseeing, and experiential activities [2] - Various attractions such as tent-style pastoral homes and camping sites are being established along the roadsides to attract visitors [6][8] Group 2 - The picturesque scenery of the Niding Canyon, including ponds and traditional Tibetan houses, is emphasized as a key draw for tourists [4] - The natural features, such as streams forming small waterfalls, contribute to the area's appeal for outdoor activities and sightseeing [6]
2025-2031年全球及中国农旅融合行业发展态势及投资环境评估报告
Sou Hu Cai Jing· 2025-07-31 05:59
Group 1 - The report evaluates the development trends and investment environment of the agricultural tourism integration industry globally and in China from 2025 to 2031 [1] - The agricultural tourism integration market is categorized into different product types and applications, with growth trends analyzed for 2019, 2025, and 2031 [3][4] - The report includes a comprehensive analysis of the current state of the agricultural tourism integration industry, highlighting its overall development characteristics and influencing factors [4][6] Group 2 - Global supply and demand conditions for agricultural tourism integration are forecasted from 2019 to 2031, including capacity, production, and utilization rates [4][5] - The report provides detailed insights into the revenue and sales volume of agricultural tourism integration in both global and Chinese markets from 2019 to 2031 [4][5] - The market share and revenue distribution among major regions, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, are analyzed [4][5][6] Group 3 - The competitive landscape of the agricultural tourism integration industry is assessed, focusing on market share and revenue of leading manufacturers [5][6] - The report identifies the barriers to entry in the agricultural tourism integration industry and analyzes the concentration and competition levels among key players [5][6] - A SWOT analysis of Chinese agricultural tourism integration enterprises is included, along with an overview of the policy environment affecting the industry [6][7] Group 4 - The report discusses the supply chain dynamics of the agricultural tourism integration industry, including procurement, production, and sales models [6][7] - It provides a detailed overview of major agricultural tourism integration manufacturers, including their production bases, sales regions, and market positions [7][8] - The report concludes with an analysis of the future trends in agricultural tourism integration in China, including production, sales, and trade dynamics [8][9]
水果飘香、荷花盛放 特色农业绘“丰”景奏响乡村振兴“新乐章”
Yang Shi Wang· 2025-07-24 08:36
Group 1: Dragon Mountain Peach Industry - The Dragon Mountain area in Chengdu has transformed from abandoned land to a thriving peach orchard, with the first batch of late-ripening flat peaches ready for harvest [1][3] - Nearly 4,000 acres of water peaches have been planted, including various varieties such as "Late Lake View," indicating significant agricultural development since 2021 [3] - An ecological restoration project initiated in 2021 has converted barren hills into green orchards, supported by the construction of 46 water storage facilities to ensure irrigation [5][7] Group 2: Mango Industry in Tian Dong, Guangxi - In Tian Dong, Guangxi, 340,000 acres of mangoes are currently in the harvesting season, with a strong integration of e-commerce and specialty agriculture driving sales [8][12] - A local grower reported having over 60 acres of mango trees, with an estimated yield of 200,000 pounds, of which 30-40% is sold online [10] - The mango industry in Tian Dong has expanded significantly, with sales increasing from 20 million yuan in 2015 to an expected 700 million yuan in 2024, reflecting a 35-fold growth [12] Group 3: Lotus Flower Industry in Nanjing, Jiangsu - The lotus flower cultivation in Nanjing's Pukou District has developed into a significant agricultural and tourism attraction, with over 1,000 acres dedicated to various lotus species [13][15] - The area, previously a low-lying wetland, has undergone ecological restoration since 2013, leading to a thriving ecosystem that supports both flora and fauna [15][19] - The development of fresh-cut flower businesses has allowed local residents to increase their income, creating a closed-loop system that connects ecological protection with economic benefits [17][19]
活力中国调研行丨从这里一窥东北乡村的未来——走进光东村
Xin Hua She· 2025-07-21 00:22
Core Insights - The article highlights the transformation of Guangdong Village in Yanbian Korean Autonomous Prefecture, Jilin Province, showcasing its agricultural and tourism development as a model for rural revitalization in Northeast China [1][8]. Agricultural Development - Guangdong Village has successfully implemented scientific breeding techniques, resulting in a significant increase in rice prices from 2-3 yuan per jin to a minimum of 8 yuan, with premium rice selling for up to 50 yuan per jin [3]. - The village produced over 1,200 tons of organic rice in 2024, marking a six to seven-fold increase in sales compared to a decade ago [3]. Tourism Integration - The village has developed a range of agritourism projects, including a rice field amusement park and a low-altitude cable car, attracting over 400,000 visitors in 2024 [8]. - The collective economic income of the village reached 1.01 million yuan, demonstrating the financial benefits of integrating tourism with agriculture [8]. Community Impact - The development of the rice industry has positively impacted over 400 households in the village, with individual farmers like Zhou Meihua earning at least 40,000 yuan annually from unified farming practices [3]. - The village has also completed significant infrastructure improvements, including the renovation of 210 dry toilets and the upgrade of sewage systems, contributing to overall community well-being [5].
重庆“万企兴万村”行动民营企业家专题培训班开班
Sou Hu Cai Jing· 2025-07-11 09:27
Core Insights - The "Ten Thousand Enterprises Revitalizing Ten Thousand Villages" initiative aims to promote rural revitalization and support the development of private enterprises in Chongqing [1][3] - A specialized training program for over 50 outstanding private entrepreneurs from various sectors, including tea, agriculture, tourism, and product processing, was held in Fuling, Chongqing [1][3] Group 1: Training Program Details - The training lasted for three days and included diverse formats such as policy interpretation, case studies, field visits, and group discussions to facilitate in-depth learning and exchange [1][3] - The training was designed to create an immersive learning environment, allowing entrepreneurs to learn from successful experiences and gain insights to contribute to rural revitalization [3] Group 2: Case Studies and Practical Applications - The program featured in-depth analysis of typical cases in areas like agricultural-tourism integration, tea industry, and financial empowerment [3] - The Fuling Meixin Red Wine Town showcased an innovative model of "Agriculture + Tourism + Culture," demonstrating how to activate rural resources and increase income for surrounding farmers [3] Group 3: Impact and Future Engagement - As of now, 11,605 enterprises in Chongqing have formed partnerships with 6,034 villages, with 8,107 enterprises implementing 8,858 investment projects in rural areas, totaling an investment of 63.525 billion yuan [3] - Entrepreneurs expressed a deeper understanding of rural revitalization policies and gained practical experiences, enhancing their confidence and determination to participate in rural development [5]
(乡村行·看振兴)文化IP解锁农田里的共富密码
Zhong Guo Xin Wen Wang· 2025-07-08 02:29
Group 1 - The integration of agriculture and tourism in Tuquan County has led to significant economic benefits, with over 1 million visitors and collective income exceeding 3 million yuan since the opening of the Star Lake Resort in 2022 [1] - The resort features a multi-layered industrial model, including agricultural experiences, cultural IP development, and various consumer activities, enhancing the local economy [1] - The county's cultural tourism and sports bureau reports a 14.1% increase in visitors and an 11% rise in revenue, reaching over 4.6 billion yuan in the first half of 2025 [4] Group 2 - The Tuquan County Intangible Cultural Heritage Experience Center has transformed into a digital immersive experience venue, attracting around 20,000 visitors annually and offering over 60 educational programs [2] - The Sai Yin Hua Berry Smart Agriculture Park has successfully combined agricultural production with tourism, generating an annual income of 1.15 million yuan for the village and providing stable employment for over 50 villagers [4] - The county has developed a comprehensive agricultural tourism system that includes ecological agriculture, sightseeing, and cultural experiences, contributing to the overall growth of the local economy [4]
金融助力田园生金 铜鼓县探索"绿水青山"转化新路径
Ren Min Wang· 2025-07-07 07:24
Group 1 - Jiangxi Tonggu County has achieved an 88.04% forest coverage rate, leveraging this ecological advantage to innovate a forest economy system centered on forest fungi, forest medicine, and forest tourism [1] - The county has extended its development to include leisure agriculture and deep processing, creating a diversified economic model [1] - Financial support is playing a crucial role in promoting rural revitalization and enhancing industrial growth in the region [1] Group 2 - Jiangxi Chengyuan Leisure Agriculture Co., Ltd. has invested 110 million yuan in a 500-acre rural complex since its establishment in 2019, significantly increasing visitor numbers during holidays due to timely financial support from Agricultural Bank [2] - The collective economy of Yongning Town's Xingyuan Village has surged from 50,000 yuan in 2020 to over 600,000 yuan, creating 41 job opportunities for local villagers [2] - The red pine mushroom industry in Tonggu County is experiencing significant upgrades, with a provincial agricultural leading enterprise receiving 2 million yuan in loans to enhance processing capabilities [2] Group 3 - Agricultural Bank's Tonggu County branch has issued over 150 million yuan in loans to farmers and provided over 70 million yuan in credit to 23 agricultural enterprises from 2024 to May 2025 [3] - This targeted financial support addresses funding bottlenecks for operational entities and facilitates the transformation of ecological value into economic benefits [3] - The county is pursuing a unique development path characterized by "ecological industrialization and industrial ecology," turning vast farmlands into fertile grounds for wealth generation [3]