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小小油菜花何以“绽放”近百亿元产业?
Core Viewpoint - The "rapeseed flower economy" in Luoping County has evolved into a multi-faceted industry, integrating tourism, rapeseed processing, and bee products, contributing nearly 10 billion yuan to the local economy [3][4]. Group 1: Economic Impact - In 2025, Luoping County received 1.35 million tourists during the rapeseed flower season, generating over 2 billion yuan in tourism revenue in the first quarter [1]. - The local economy, driven by tourism, rapeseed processing, and bee products, achieved a total output value of nearly 10 billion yuan in 2024 [1][2]. Group 2: Agricultural Development - The area of rapeseed cultivation in Luoping has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, creating a stable supply of raw materials for the rapeseed oil industry [5][8]. - The local government has implemented policies to encourage the expansion of rapeseed cultivation, providing technical support to farmers throughout the planting and harvesting process [4][5]. Group 3: Industry Structure - Luoping County has six large rapeseed oil processing companies, which collectively support an annual processing capacity of over 100,000 tons of rapeseed [1]. - The introduction of modern low-temperature pressing technology has allowed local companies to produce high-quality rapeseed oil, which is well-received in both domestic and international markets [5][8]. Group 4: Tourism and Brand Development - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, transforming the seasonal flower viewing into a year-round tourism brand with various activities [6]. - The integration of diverse tourism experiences, such as marathons and motorcycle festivals, has significantly increased visitor numbers and extended their stay [6][7]. Group 5: Future Development - Luoping plans to continue leveraging the rapeseed flower as a medium to enhance multi-industry integration and sustain economic growth [7][9]. - New agricultural practices, including intercropping techniques, are being tested to improve the visual appeal and longevity of the flower fields, aiming to attract visitors year-round [8][9].
中国经济样本观察·县域样本篇丨小小油菜花何以“绽放”近百亿元产业?
Xin Hua Wang· 2025-08-25 11:06
Core Viewpoint - The article highlights how the small rapeseed flower has developed into a nearly 10 billion yuan industry in Luoping County, Yunnan Province, driven by tourism, rapeseed processing, and bee products, showcasing a successful model of rural economic development [1][4]. Group 1: Economic Impact - Luoping County's rapeseed flower economy generated nearly 10 billion yuan in 2024, with tourism revenue exceeding 2 billion yuan in the first quarter of 2025, attracting 1.35 million visitors during the flower season [1][3]. - The county has established itself as a major hub for rapeseed oil production, with six large processing enterprises capable of processing over 100,000 tons of rapeseed annually [2]. Group 2: Agricultural Development - The area under rapeseed cultivation has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, supported by government policies and agricultural guidance [6][10]. - The introduction of modern low-temperature pressing technology has allowed local enterprises to process 30,000 tons of rapeseed annually, producing 10,000 tons of oil while retaining nutritional quality [7][10]. Group 3: Tourism and Cultural Integration - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, evolving into a year-round tourism brand that includes various events, significantly increasing visitor engagement [8][9]. - The "Cloud Flower Town" rural revitalization demonstration park has attracted over 600,000 visitors, enhancing local collective economic growth through tourism and hospitality [3][4]. Group 4: Future Development Strategies - Future plans include leveraging the rapeseed flower as a medium to enhance multi-industry integration, aiming to create a year-round tourism experience rather than a seasonal attraction [9][12]. - The local government is collaborating with agricultural research institutions to develop higher-yielding rapeseed varieties and innovative planting methods to enhance the overall agricultural landscape [10][12].
“石榴籽+”赋能民营经济“加速跑”
Core Points - The article highlights the successful operations of Qinghai Xiangmanjin Mengyuan Grain and Oil Food Co., Ltd., which produces high-quality rapeseed oil that is well-received in the market [1][4] - The company has established a comprehensive industrial chain from planting to processing and sales, with nearly 20,000 acres dedicated to barley and rapeseed cultivation [3][4] - The local power supply company, State Grid Qinghai Electric Power, has implemented significant upgrades to the electricity infrastructure to support the growing energy needs of local businesses [4][6] Group 1 - Qinghai Xiangmanjin Mengyuan Grain and Oil Food Co., Ltd. produces 950 tons of rapeseed oil annually, generating an income of 20 million yuan and benefiting around 6,500 local farmers [4] - The company’s rapeseed oil is popular for its traditional flavor and is sold in major cities such as Beijing, Xi'an, and Chongqing [4] - The local electricity infrastructure has been enhanced with the construction and renovation of 101 kilometers of 10 kV lines and 46 kilometers of 0.4 kV lines, along with the installation of 19 new transformers [4][6] Group 2 - The "Pomegranate Seed+" service brand by State Grid Qinghai Electric Power focuses on providing tailored electricity services to local enterprises, ensuring reliable power supply and enhancing customer satisfaction [3][7] - The company has also modified 20 mobile power service stations to deliver various services directly to the community, promoting convenience and efficiency [3] - In Haiyan County, the BoDa Green Organic Resource Development Co., Ltd. has a sales revenue exceeding 39 million yuan and an annual electricity consumption of approximately 625,000 kWh [6]