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小小油菜花何以“绽放”近百亿元产业?
Core Viewpoint - The "rapeseed flower economy" in Luoping County has evolved into a multi-faceted industry, integrating tourism, rapeseed processing, and bee products, contributing nearly 10 billion yuan to the local economy [3][4]. Group 1: Economic Impact - In 2025, Luoping County received 1.35 million tourists during the rapeseed flower season, generating over 2 billion yuan in tourism revenue in the first quarter [1]. - The local economy, driven by tourism, rapeseed processing, and bee products, achieved a total output value of nearly 10 billion yuan in 2024 [1][2]. Group 2: Agricultural Development - The area of rapeseed cultivation in Luoping has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, creating a stable supply of raw materials for the rapeseed oil industry [5][8]. - The local government has implemented policies to encourage the expansion of rapeseed cultivation, providing technical support to farmers throughout the planting and harvesting process [4][5]. Group 3: Industry Structure - Luoping County has six large rapeseed oil processing companies, which collectively support an annual processing capacity of over 100,000 tons of rapeseed [1]. - The introduction of modern low-temperature pressing technology has allowed local companies to produce high-quality rapeseed oil, which is well-received in both domestic and international markets [5][8]. Group 4: Tourism and Brand Development - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, transforming the seasonal flower viewing into a year-round tourism brand with various activities [6]. - The integration of diverse tourism experiences, such as marathons and motorcycle festivals, has significantly increased visitor numbers and extended their stay [6][7]. Group 5: Future Development - Luoping plans to continue leveraging the rapeseed flower as a medium to enhance multi-industry integration and sustain economic growth [7][9]. - New agricultural practices, including intercropping techniques, are being tested to improve the visual appeal and longevity of the flower fields, aiming to attract visitors year-round [8][9].
中国经济样本观察·县域样本篇丨小小油菜花何以“绽放”近百亿元产业?
Xin Hua Wang· 2025-08-25 11:06
Core Viewpoint - The article highlights how the small rapeseed flower has developed into a nearly 10 billion yuan industry in Luoping County, Yunnan Province, driven by tourism, rapeseed processing, and bee products, showcasing a successful model of rural economic development [1][4]. Group 1: Economic Impact - Luoping County's rapeseed flower economy generated nearly 10 billion yuan in 2024, with tourism revenue exceeding 2 billion yuan in the first quarter of 2025, attracting 1.35 million visitors during the flower season [1][3]. - The county has established itself as a major hub for rapeseed oil production, with six large processing enterprises capable of processing over 100,000 tons of rapeseed annually [2]. Group 2: Agricultural Development - The area under rapeseed cultivation has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, supported by government policies and agricultural guidance [6][10]. - The introduction of modern low-temperature pressing technology has allowed local enterprises to process 30,000 tons of rapeseed annually, producing 10,000 tons of oil while retaining nutritional quality [7][10]. Group 3: Tourism and Cultural Integration - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, evolving into a year-round tourism brand that includes various events, significantly increasing visitor engagement [8][9]. - The "Cloud Flower Town" rural revitalization demonstration park has attracted over 600,000 visitors, enhancing local collective economic growth through tourism and hospitality [3][4]. Group 4: Future Development Strategies - Future plans include leveraging the rapeseed flower as a medium to enhance multi-industry integration, aiming to create a year-round tourism experience rather than a seasonal attraction [9][12]. - The local government is collaborating with agricultural research institutions to develop higher-yielding rapeseed varieties and innovative planting methods to enhance the overall agricultural landscape [10][12].