Core Insights - The global pan-internet industry is undergoing significant changes in 2025, with emerging markets gaining importance alongside traditional markets in Europe, the US, Japan, and South Korea [2] - The rise of Agentic AI technology is enhancing the competitive position of pan-internet companies in international markets, enabling them to explore new development paths [2] - Various sectors such as gaming, film production, and social media are experiencing transformations due to generative AI, improving efficiency and user experience [2] Industry Trends - Emerging markets, particularly in Southeast Asia, South Asia, Latin America, and Africa, are witnessing a surge in mobile communication, digital payments, and internet infrastructure, leading to a boom in the pan-internet sector [2] - The gaming industry is leveraging generative AI for scene design and NPC intelligence, resulting in more immersive experiences for players [2] - In film production, generative AI is streamlining scriptwriting and special effects, even leading to entirely AI-generated short films [2] - Social media is being transformed by AI, optimizing user experiences and challenging traditional social interaction methods [2] Challenges and Opportunities - Companies venturing abroad face challenges such as stricter compliance issues and accelerated industry consolidation due to technological changes [2] - Some companies are successfully adapting and evolving, establishing strong competitive advantages during these turbulent times [2] Future Directions - The key questions for pan-internet entrepreneurs include how to maintain agile innovation while scaling, how to genuinely integrate into diverse cultures, and how to shift user perceptions to create unique value propositions [3] - The "WAVE2025 Global Leaders Annual List" has been initiated to address these challenges and share best practices [3] Evaluation Criteria - The WAVE 2025 awards will recognize established pan-internet companies with global influence and strong industry leadership, focusing on sectors like gaming, social media, short films, AI, IP, and tools [8] - The awards will also highlight emerging companies with high growth potential and innovation in the pan-internet space, particularly in new markets [14] - Investment institutions that have made significant contributions to the pan-internet sector will also be recognized for their foresight and impact [12]