沙棘丰收。 （来源：黑龙江日报） 转自：黑龙江日报 海林猴头菇企业推介产品。 琳琅满目的森林珍品。 琳琅满目的森林珍品。 □文/本报记者 唐海兵 摄/张月 琳琅满目的森林珍品。 琳琅满目的森林珍品。 作为黑龙江省域林业公用品牌，"九珍十八品"自2023年问世以来，始终以生态为根基、以品牌为引领，短短 两年时间便实现跨越式发展，成为龙江森林食物产业高质量发展的核心引擎，更让寒地珍品从林间地头走向 全国市场，在产业振兴的赛道上跑出"龙江速度"。 年会现场，第四批"九珍十八品"名单公布，93家企业的292款产品入选。截至目前，品牌阵营从2024年底的 129家企业、307款产品壮大至200家企业、599款产品，入选企业全年实现营收突破82亿元，同比增长超 33%。 "九珍十八品"产业发展促进会会长孙辉介绍，2025年"九珍十八品"全年累计开展产销对接及推介活动167场， 线上抖音、快手话题播放量超2300万，线下构建154处户外广告矩阵，入选企业全年营收达67.55亿元，同比 增长29.41%，品牌聚合效应与市场竞争力显著提升。一组组亮眼的数据，见证着"九珍十八品"品牌的成长与 跨越，也彰显着龙江森林食物产业的强劲 ...

Core Insights - The event marks the launch of the "Consumption Assistance New Spring Action" in Guangdong, showcasing innovative practices in consumption assistance by Yuanfang Haowu [1][3] Group 1: Event Overview - The event, themed "Happy New Year, Guangdong Helps Guangdong," gathered over 300 enterprises and 500 guests to witness Yuanfang Haowu's efforts in consumption assistance [3] - The launch ceremony was supported by multiple departments, including the Guangdong Provincial Development and Reform Commission [1] Group 2: Industry Innovations - Yuanfang Haowu has successfully replicated its industry experience, notably in the birch juice sector, creating a marketable assistance model that has generated over 1 billion in sales [6] - The company is now applying this model to the camel milk industry in Xinjiang, achieving cumulative sales of 180 million, thus transforming consumption assistance from a "blood transfusion" model to a "blood production" model [7] Group 3: Strategic Goals - The company aims to establish a replicable and sustainable market-oriented consumption assistance model, focusing on creating explosive products that benefit local communities [9] - Yuanfang Haowu has engaged with 23 provinces, 5 autonomous regions, and 4 municipalities, selling agricultural specialty products worth over 5 billion [9] Group 4: Platform Development - The launch of the Yuanfang Consumption Cooperation Platform aims to enhance market reach and efficiency for assistance products through a dual-end collaborative system [12] - The platform will also support product innovation and quality enhancement for products that do not meet Yuanfang Haowu's standards, facilitating the transformation of consumption assistance [14] Group 5: Community Engagement - The "Yuanfang Anxuan" initiative leverages over 7,000 community stores to create a dual-channel empowerment model, integrating community group buying and live streaming [15] - This initiative has successfully activated consumer engagement, with over 900 million views during live broadcasts and more than 100,000 orders for local products [15][17] Group 6: Future Directions - The event signifies a new phase in consumption assistance, focusing on integrated development and demonstration leadership, with plans to further promote local products and enhance rural revitalization [18] - The company plans to deepen its "trust e-commerce + consumption assistance" model, utilizing AI and data-driven approaches to foster agricultural and cultural tourism integration [18]

Core Viewpoint - The article discusses the rising popularity of birch sap as a health drink, highlighting its nutritional claims and the skepticism surrounding its benefits, while noting the significant interest from major beverage companies in entering this market [3][5][18]. Industry Overview - Birch sap, priced between 8 to 30 yuan, with some premium products exceeding 50 yuan, has gained traction in supermarkets and online platforms, driven by influencer marketing [3][5]. - The market for birch sap is projected to exceed 100 million yuan in sales by mid-2025, with over 20,000 influencers promoting it online [5][18]. Nutritional Claims - Birch sap is claimed to contain 17 amino acids, 8 trace elements, and various polyphenols and flavonoids, marketed as a "liquid gold" with health benefits such as anti-fatigue and hangover relief [5][9]. - However, some experts argue that the health benefits are overstated, with actual nutritional content being relatively low compared to other beverages [12][18]. Market Entry by Major Brands - Major beverage companies like Nongfu Spring, Huiyuan, and Yuanqi Forest have launched their own birch sap products, each with distinct marketing strategies and pricing [13][14]. - Huiyuan offers NFC birch sap at a competitive price of approximately 5.99 yuan per bottle, while Yuanqi Forest targets younger consumers with a low-sugar variant priced at 12 yuan [13][14]. Quality and Supply Chain Concerns - The birch sap market faces challenges regarding product quality and supply chain integrity, with reports of misleading labeling and varying product standards [12][19]. - The raw material cost for birch sap has surged from 1,700 yuan to 6,000 yuan per ton, leading to inflated product prices and concerns over sustainability [16][19]. Consumer Behavior and Market Sustainability - Despite the initial excitement, there are concerns about the long-term sustainability of birch sap as a health drink, with questions about consumer repurchase rates and the potential for market saturation [21][22]. - The industry is urged to focus on product innovation and quality control to avoid the pitfalls of being labeled a "fad" and to ensure a healthy market development [21][22].

Core Viewpoint - The article highlights the issue of misleading marketing practices in live-streaming e-commerce, where consumers receive products that do not match the advertised brands, leading to consumer deception and brand reputation damage [1][2][3]. Group 1: Consumer Experiences - A consumer named Mr. Dong purchased birch sap juice based on a live-stream promotion but received a different product that was labeled as "birch sap-flavored soda," indicating a mismatch between advertisement and actual product [1]. - Similar experiences were reported by other consumers, such as Mr. Zhang and Ms. Wang, who received products that did not correspond to the advertised brands, raising concerns about the authenticity and quality of goods sold through live-streaming platforms [2][3]. Group 2: Legal and Regulatory Implications - Legal experts describe the practice of showcasing one brand while delivering another as "bait-and-switch," which violates consumer rights and damages brand reputation [3][4]. - Merchants engaging in such deceptive practices may face civil liabilities, including the obligation to refund consumers and pay damages, while brands may seek compensation for trademark infringement [4][5]. Group 3: Recommendations for Improvement - Experts suggest that regulatory bodies should enhance enforcement against misleading marketing practices by imposing stricter penalties and establishing data-sharing mechanisms with live-streaming platforms to track violations [5][6]. - Platforms are encouraged to implement rigorous vetting processes for merchants and streamers, utilizing AI technology for real-time monitoring of live-stream content to ensure compliance with advertising standards [6]. Group 4: Consumer Protection Measures - Consumers are advised to improve their self-protection capabilities by retaining evidence of misleading advertisements and utilizing complaint channels to assert their rights [6].

Group 1: Environmental Initiatives - The 2025 China International Service Trade Fair showcased a stronger emphasis on green initiatives, highlighting the connection between ecological protection and daily life [1] - The Liangma River has undergone significant transformation, becoming a vital part of the Grand Canal Cultural Belt, with improvements enhancing its flood control capacity and creating a vibrant waterfront space [3][4] - The Liangma River's revitalization has led to the establishment of an 18-kilometer waterfront greenway and 6 kilometers of navigable tourism routes, promoting both ecological protection and cultural engagement [3] Group 2: Waste Management Innovations - The "Aihui Recycling" company introduced smart recycling machines at the fair, allowing users to earn money by recycling, thus promoting active participation in waste sorting [5][6] - As of now, 2,106 smart recycling machines have been deployed in Beijing, achieving a daily recycling volume of 150 tons and significantly improving waste utilization efficiency [6] - The company employs AI technology for efficient sorting of recyclable materials, enhancing user engagement and compliance with recycling practices [6] Group 3: Sustainable Economic Practices - Inner Mongolia Forest Industry Group showcased products like birch sap, emphasizing the economic potential of sustainable forestry practices [8] - The company has developed a sustainable harvesting strategy for birch sap, ensuring ecological balance while generating revenue [8] - Inner Mongolia Forest Industry Group is also involved in carbon trading and project development, contributing to environmental sustainability and economic growth [9]

Core Viewpoint - The white birch sap industry is emerging as a new hotspot in the beverage sector, attracting numerous companies, but it faces challenges such as quality inconsistency and price wars due to increasing competition [1] Industry Overview - The white birch sap industry has high entry barriers, making it difficult to achieve high-quality large-scale production. The sap can only be collected for a short period each spring, requiring manual collection and posing challenges in resource management, ecology, technology, and funding [1] - The industry is witnessing a rise in products, but issues like adulteration and price competition are becoming prevalent [1] Quality Standards - To identify high-quality fresh white birch sap, it should be clear and transparent with a refreshing taste, free from any sour or artificial additives. It should also contain natural active components like triterpenes, polyphenols, amino acids, and flavonoids, with total acid content not exceeding standards [2] - The company has developed the first domestic technical regulations for birch sap collection, emphasizing sustainable resource use without harming tree growth [2] Technological Advancements - The company has made significant technological breakthroughs in large-scale collection and raw material preservation, developing proprietary preservation technology and management systems, with 26 related patents granted [2] Future Development - The application space for white birch sap is broad, with three main directions: as a natural health drink, as dietary supplements through concentration and freeze-drying, and in the beauty and personal care sector for its skin cell repair capabilities [3]

Group 1 - The core viewpoint of the articles highlights the rising trend of "punk health" among young people, leading to a significant increase in health-related consumption during the summer season [1][2] - Data from Meituan indicates that since July, comments related to "Sanfu health" have surged by over 99% year-on-year, with searches for "Sanfu moxibustion" increasing by over 91% week-on-week [1] - The demographic of 25-35 year-olds constitutes nearly half of the Sanfu health group, prompting businesses to adapt their offerings to meet the growing demand [1] Group 2 - The supply side has responded rapidly to the demand surge, with businesses adjusting their strategies both online and offline, leading to a 50% increase in the number of Sanfu moxibustion services and a 62% rise in transaction volume year-on-year [1] - The push for health drinks has also seen explosive growth, with the keyword "health water" experiencing a GMV increase of over 450% in the past month, and specific products like "red bean and coix seed water" seeing a tenfold increase [1][2] - Industry experts suggest that the "Sanfu health craze" reflects a combination of health consumption upgrades and young people's coping mechanisms for anxiety, indicating a need for the industry to evolve from initial emotional marketing to establishing scientific standards and product functionality [2]

Core Insights - The company Meixiang Moment has been awarded the title of "National Sales Leader in High-End Birch Juice" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Industry Overview - Birch juice, referred to as "liquid gold," is transforming the health beverage market in China, characterized by zero additives, low sugar, and rich in amino acids and minerals, catering to urban consumers combating sub-health conditions [3]. - The global market for plant-based beverages approached $20 billion in 2023, with birch juice emerging as one of the fastest-growing segments due to its rarity and functional advantages [3]. Company Strategy - Meixiang Moment leverages its geographical advantages to achieve an integrated model of research, production, and sales, focusing on "industrial upgrading and regional empowerment" to create a comprehensive supply chain, technology, and market ecosystem [5][7]. - The company has developed a "C2M Super Supply Chain + Smart Cloud Warehouse" system, enhancing supply chain efficiency by reducing the product delivery cycle to 72 hours and minimizing loss rates to below 5% [7]. - Meixiang Moment aims to replicate the "Wuchang Rice" model for brand building, enhancing the premium value of regional agricultural products through geographical indication certification and cultural IP development [8]. Market Challenges - Despite the booming market, the birch juice industry in China is still in its early stages, facing challenges such as limited production capacity compared to the mature markets in Northern Europe [5].

Core Viewpoint - The emergence of birch sap as a new product in supermarkets raises questions about its origins, safety for consumption, and selection criteria for consumers [2] Group 1 - Birch sap is gaining popularity in the beverage section of supermarkets, indicating a trend towards natural and health-oriented drinks [2] - Experts provide insights on the sourcing and benefits of birch sap, suggesting it is a viable drink option [2] - Consumers are advised to pay attention to specific information when selecting birch sap products, highlighting the importance of quality and authenticity [2]

Core Insights - The forum held in Harbin focused on the modernization of agriculture in China, emphasizing the transition towards digital and smart agriculture as a key driver for future development [1][3]. Group 1: Digital Agriculture Transformation - Digital agriculture is identified as a crucial element in the transformation of modern agriculture, moving from resource-based and industrial agriculture to digital and smart agriculture [3]. - The integration of intelligent and digital technologies is seen as essential for attracting talent back to rural areas and fostering entrepreneurship in agriculture [3]. Group 2: Agricultural Branding and Market Connectivity - The forum aimed to enhance the branding of agricultural products, particularly from Northeast China, by creating a platform for production and sales connections [5]. - The launch of the "Traceability China" initiative is intended to connect high-quality agricultural products with broader markets, promoting regional specialties [5][15]. Group 3: Expert Insights and Innovations - Experts shared insights on the deep connection between modern agriculture and national nutrition, advocating for a dual certification system for traceability and nutrition labeling [8]. - The introduction of the "Natural Birch Juice Authenticity Recognition Technical Guidelines" marks a significant step towards standardized and high-quality development in the birch juice industry [10]. Group 4: Brand Development and Agricultural Practices - Local enterprises showcased their innovative practices in branding and product development, highlighting the unique value propositions of their agricultural products [11]. - The "Small Garden Corn Leading Big Health" concept was presented as a unique value proposition for agricultural products from the region [11]. Group 5: Industry Collaboration and Supply Chain Optimization - A roundtable discussion emphasized the need to break down information barriers and strengthen technological support to create a consumer-driven flexible supply chain [17]. - The forum served as a high-level platform for dialogue between policy, technology, and industry, injecting strong "digital intelligence" into the modernization of agriculture in the region and nationwide [17].