前不久，北京的张先生网购了某品牌的"纯肉桂丸"，商品介绍中写着某知名品牌，收到货后一看，却是 另一品牌的包装。商品外包装上虽然贴有看似正规的防伪码，但张先生发现防伪码在其宣传的某品牌官 网无法查询，瓶身也未标注生产厂家和产品配方。 同样，天津的王女士在某电商平台看到某知名品牌空调的促销信息，且主播介绍和页面标注都显示是某 品牌正品，一级能效、静音节能，便放心下了单。收到货后，王女士却发现空调外机上印着另一品牌标 识，而且做工粗糙，机身无正规出厂编号。经查询，生产厂家为某小公司。 "这就是××（某知名主播）推荐过的同款白桦树汁产品，配料只有纯纯的白桦树原汁，喝着健康又安 心。" 近日，天津市民董先生在某直播平台看到一场"天然白桦树原汁"的促销直播。直播间里，主播卖力地宣 传着该饮品，反复强调称"配料只有白桦树原汁""每一瓶都源自东北原始森林"。商品链接标题中写 着"白桦树汁100%原汁"。 董先生随即花18.9元下单了一箱9瓶白桦树汁。"我之前买过××主播同款白桦树汁，这次尝了口发现完全 变了味。"董先生说，他仔细查看产品外包装，发现产品和直播间所称"某品牌白桦树汁"完全不一样 ——某品牌白桦树汁是玻璃瓶装，而 ...

前不久，2025年中国国际服务贸易交易会（简称"服贸会"）在北京落下帷幕。自2022年首次设立环境服 务专题展以来，服贸会每年都有新的"绿色惊喜"带给观众，今年服贸会的"绿意"更浓。 无论是亮马河从"小河沟"变身为北京潮流经济带，还是"爱回收"为垃圾带来"新生"，抑或是一瓶瓶白桦 树汁实现生态保护与经济发展共赢，从中都可以看到，生态保护、绿色低碳与人们的生活联系越来越紧 密。 一条河串起绿色空间 走进环境服务专题展区，亮马河国际风情水岸展示区令人眼前一亮——桨板、躺椅、VR眼镜，当下午 的阳光透过展区玻璃洒下，观众仿若置身亮马河上，享受那份松弛与惬意。 全长9.3公里，亮马河是大运河文化带的重要组成部分。 AECOM中国区景观设计总监李彦军表示，亮马河的滨水空间，将周围商圈的消费带联通起来，激活了 经济的发展引擎。这种集休闲生活、国际交往、商业活力和自然生态于一体的绿色空间解决方案，正在 越来越多地方得到实践。 据《朝阳文史》记载：亮马河最初是一条大车道，因地势低洼，每年汛期雨水汇聚到这里，形成了一条 季节性河道。 不妨把目光投向北京温榆河公园。作为首都城区的重要"绿肺"，温榆河公园拥有18平方公里连片生态空 ...

Core Viewpoint - The white birch sap industry is emerging as a new hotspot in the beverage sector, attracting numerous companies, but it faces challenges such as quality inconsistency and price wars due to increasing competition [1] Industry Overview - The white birch sap industry has high entry barriers, making it difficult to achieve high-quality large-scale production. The sap can only be collected for a short period each spring, requiring manual collection and posing challenges in resource management, ecology, technology, and funding [1] - The industry is witnessing a rise in products, but issues like adulteration and price competition are becoming prevalent [1] Quality Standards - To identify high-quality fresh white birch sap, it should be clear and transparent with a refreshing taste, free from any sour or artificial additives. It should also contain natural active components like triterpenes, polyphenols, amino acids, and flavonoids, with total acid content not exceeding standards [2] - The company has developed the first domestic technical regulations for birch sap collection, emphasizing sustainable resource use without harming tree growth [2] Technological Advancements - The company has made significant technological breakthroughs in large-scale collection and raw material preservation, developing proprietary preservation technology and management systems, with 26 related patents granted [2] Future Development - The application space for white birch sap is broad, with three main directions: as a natural health drink, as dietary supplements through concentration and freeze-drying, and in the beauty and personal care sector for its skin cell repair capabilities [3]

Group 1 - The core viewpoint of the articles highlights the rising trend of "punk health" among young people, leading to a significant increase in health-related consumption during the summer season [1][2] - Data from Meituan indicates that since July, comments related to "Sanfu health" have surged by over 99% year-on-year, with searches for "Sanfu moxibustion" increasing by over 91% week-on-week [1] - The demographic of 25-35 year-olds constitutes nearly half of the Sanfu health group, prompting businesses to adapt their offerings to meet the growing demand [1] Group 2 - The supply side has responded rapidly to the demand surge, with businesses adjusting their strategies both online and offline, leading to a 50% increase in the number of Sanfu moxibustion services and a 62% rise in transaction volume year-on-year [1] - The push for health drinks has also seen explosive growth, with the keyword "health water" experiencing a GMV increase of over 450% in the past month, and specific products like "red bean and coix seed water" seeing a tenfold increase [1][2] - Industry experts suggest that the "Sanfu health craze" reflects a combination of health consumption upgrades and young people's coping mechanisms for anxiety, indicating a need for the industry to evolve from initial emotional marketing to establishing scientific standards and product functionality [2]

Core Insights - The company Meixiang Moment has been awarded the title of "National Sales Leader in High-End Birch Juice" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Industry Overview - Birch juice, referred to as "liquid gold," is transforming the health beverage market in China, characterized by zero additives, low sugar, and rich in amino acids and minerals, catering to urban consumers combating sub-health conditions [3]. - The global market for plant-based beverages approached $20 billion in 2023, with birch juice emerging as one of the fastest-growing segments due to its rarity and functional advantages [3]. Company Strategy - Meixiang Moment leverages its geographical advantages to achieve an integrated model of research, production, and sales, focusing on "industrial upgrading and regional empowerment" to create a comprehensive supply chain, technology, and market ecosystem [5][7]. - The company has developed a "C2M Super Supply Chain + Smart Cloud Warehouse" system, enhancing supply chain efficiency by reducing the product delivery cycle to 72 hours and minimizing loss rates to below 5% [7]. - Meixiang Moment aims to replicate the "Wuchang Rice" model for brand building, enhancing the premium value of regional agricultural products through geographical indication certification and cultural IP development [8]. Market Challenges - Despite the booming market, the birch juice industry in China is still in its early stages, facing challenges such as limited production capacity compared to the mature markets in Northern Europe [5].

近期，不少商超饮品区出现了一款新产品—白桦树汁。白桦树汁是怎么来的？真的可以喝吗？选购 时要关注哪些信息？来看看专家怎么说。 ...

Core Insights - The forum held in Harbin focused on the modernization of agriculture in China, emphasizing the transition towards digital and smart agriculture as a key driver for future development [1][3]. Group 1: Digital Agriculture Transformation - Digital agriculture is identified as a crucial element in the transformation of modern agriculture, moving from resource-based and industrial agriculture to digital and smart agriculture [3]. - The integration of intelligent and digital technologies is seen as essential for attracting talent back to rural areas and fostering entrepreneurship in agriculture [3]. Group 2: Agricultural Branding and Market Connectivity - The forum aimed to enhance the branding of agricultural products, particularly from Northeast China, by creating a platform for production and sales connections [5]. - The launch of the "Traceability China" initiative is intended to connect high-quality agricultural products with broader markets, promoting regional specialties [5][15]. Group 3: Expert Insights and Innovations - Experts shared insights on the deep connection between modern agriculture and national nutrition, advocating for a dual certification system for traceability and nutrition labeling [8]. - The introduction of the "Natural Birch Juice Authenticity Recognition Technical Guidelines" marks a significant step towards standardized and high-quality development in the birch juice industry [10]. Group 4: Brand Development and Agricultural Practices - Local enterprises showcased their innovative practices in branding and product development, highlighting the unique value propositions of their agricultural products [11]. - The "Small Garden Corn Leading Big Health" concept was presented as a unique value proposition for agricultural products from the region [11]. Group 5: Industry Collaboration and Supply Chain Optimization - A roundtable discussion emphasized the need to break down information barriers and strengthen technological support to create a consumer-driven flexible supply chain [17]. - The forum served as a high-level platform for dialogue between policy, technology, and industry, injecting strong "digital intelligence" into the modernization of agriculture in the region and nationwide [17].

本报记者 赵 曦 □ 花沁昕 近日，美One旗下的全新直播间"所有爸妈的幸福家"在淘宝平台亮相。首播当天，主播李佳琦不仅带领 助播团队全员出动，更邀请母亲李文利现身直播间参与带货首秀，以"重返20岁"为主题开启他的银发经 济新布局。首日开播不到两小时，直播间即吸引超100万观众涌入，单日新增粉丝超10万人。李佳琦妈 妈的直播带货首秀为蓬勃发展的银发经济再添一把火，也让更多人将目光投向了老年主播这个群体。 当前，银发主播领域的发展呈现出多样化的趋势。不仅有84岁的汪奶奶（网络昵称"只穿高跟鞋的汪奶 奶"）展示她上百双高跟鞋，鼓励女生珍惜自己、保持自律，仅在抖音平台就收获了超1000万粉丝，每 两个月就能直播40场；也有77岁的田姥姥（网络昵称"我是田姥姥"）凭借幽默的东北方言和独具个人风 格的语言特色，拥有超3000万粉丝，最近一场直播销售额超10万元……这场由银发族主导的直播新浪 潮，折射出数字时代的包容与活力，但同时也暗藏着亟待破解的发展困局。 直播间里的事业"第二春" 在浙江嘉善的一间直播间里，60岁的"杜鹃奶奶"正在她500亩的杜鹃园里用英语和观众们互动。她一边 说着，一边熟练地选用花盆移栽自己精心培育 ...

Core Viewpoint - The white birch juice market is rapidly expanding, driven by increasing consumer interest and marketing efforts, but faces challenges related to standardization and sustainability [4][20][22]. Group 1: Market Dynamics - Sales of white birch juice are booming, with both online and offline channels experiencing significant growth, aided by influencer marketing [5][9]. - The product is marketed as a premium beverage, often referred to as "liquid gold," with prices significantly higher than alternatives like coconut water, with a 50% price premium noted [2][17]. - Major beverage companies, including Nongfu Spring and Huiyuan, are entering the white birch juice market, indicating strong commercial interest [4][20]. Group 2: Product Characteristics and Consumer Perception - White birch juice is promoted for various health benefits, including detoxification and fatigue relief, although scientific validation of these claims is lacking [12][16]. - The taste and quality of white birch juice vary significantly due to differences in processing methods, which can affect consumer satisfaction [18][21]. - Consumers are drawn to the product due to its unique flavor and perceived health benefits, with some becoming loyal customers after initial trials [13][14]. Group 3: Industry Standards and Regulations - There is currently no unified national standard for white birch juice, leading to inconsistencies in product quality and labeling [20][21]. - A new group standard for natural white birch juice has been proposed, emphasizing the prohibition of additives and the preservation of natural components, but compliance is voluntary [20]. - The lack of stringent regulations allows for potential dilution and mislabeling of products, raising concerns among consumers and industry experts [19][21]. Group 4: Environmental Concerns - The increasing demand for white birch juice raises concerns about the sustainability of white birch resources, particularly in the context of climate change [22][25]. - Current studies indicate that climate change may threaten the long-term sustainability of white birch forests, with rising temperatures and changing precipitation patterns affecting growth rates [25][28]. - Regulatory measures are being implemented to ensure sustainable harvesting practices, including restrictions on private collection of birch sap [28][29].

在内蒙古额尔古纳市的一家商铺里，韩冰（化名）正在整理货架上琳琅满目的白桦树饮品。"去年开始 卖桦树汁后，很多游客专门来尝鲜。"她告诉《每日经济新闻》记者，当地产的180毫升原液是店里的热 销款，售价12元。 这种带着木质清香的微甜饮品，在都市被包装成"中产水"——距离额尔古纳3000多公里外的城市特卖店 内，促销的白桦树汁也卖到了每升21元，比进口椰子水if品牌还贵50%。 《每日经济新闻》记者调查发现，曾经鄂温克族人用桦皮桶采集的天然饮品，如今被装进现代化生产 线，在主播们卖力吆喝的"解酒神水""抗疲劳神器"宣传中身价倍增。 随着农夫山泉、汇源、大窑等饮料巨头相继布局，白桦树汁这一细分市场正在快速扩张。不过，由于缺 乏统一标准——从原料采集到终端销售，从功效宣传到价格体系，整个产业链亟待规范。 销售火爆：线上线下双渠道爆发，主播带货背景变身"移动白桦林" 在韩冰家经营的商铺内，林林总总的白桦树饮品摆满货架，除了常见的白桦树汁，还有白桦树原液和浓 缩液。 内蒙古大兴安岭地区以其原始白桦林闻名，距离额尔古纳市40公里，一片绵延7000公顷的白桦林，是大 兴安岭地区面积最大、形成年代久远的天然原始白桦林带。 作家 ...