Core Themes - IFA Berlin 2025 will focus on three transformative technologies: artificial intelligence, sustainability, and software & computing power [3][6] - The event aims to deepen innovation displays in smart home, home appliances, entertainment, communication, health technology, and future mobility [1][3] Industry Participation - The event has attracted participation from top global brands and retail alliances, highlighting its role as a core platform for strategic exchange and business cooperation [4] New Exhibition Areas and Experiences - IFA 2025 will introduce innovative exhibition areas and interactive formats, including a Creator Center, a Beauty Tech Center, and an Outdoor Living Lab, enhancing the immersive technology experience for attendees [5] - A micro-mobility test track will be available for attendees to test electric mobility tools [5] AI and Sustainability Focus - The event will showcase how AI is reshaping smart homes, personalized services, and human-computer interaction [6] - There will be a focus on energy-efficient appliances, circular economy solutions, and innovations for low-carbon lifestyles [6] China-Germany Cross-Border E-commerce Summit - The summit will serve as a platform for Chinese brands to expand into the European market, featuring resource matching, brand exposure, and experiential opportunities [7][11] - Key highlights include direct access to top European channels, brand exposure through international awards, and immersive shopping experiences [9][10] Networking Opportunities - The event will facilitate high-level networking opportunities, allowing Chinese brand leaders to connect with European decision-makers and industry experts [10][11] Awards and Media Coverage - The "BEST OF IFA" awards will be presented by European and North American tech media and industry experts, enhancing brand international recognition [12]