越来越多中国企业针对欧洲市场开发差异化产品，并在贸易环境多变的情况下提供灵活的生产基地方 案。像今年万和针对欧洲市场开发的洗碗机，覆盖独立式、半嵌、全嵌3种形态，还搭配红酒杯保护等 功能。 海尔、美的、TCL、海信、创维、长虹、科沃斯、石头、万和、极米、追觅、云鲸、联想、大疆、影石 等中国企业参加了本届IFA展，其中多家上市公司今年上半年在欧洲实现了收入增长。 本届IFA，AI成为热点。中国企业展示了从AI家电、新型显示、机器人，到户用光伏和储能方案等新产 品。IFA 开幕当天，海信、长虹还分别宣布成为2026世界杯全球官方赞助商和跳台滑雪世界杯未来三个 赛季的官方合作伙伴，体育营销正助力中国自主品牌在包括欧洲在内的全球市场提升影响力。 AI家电、新型显示、机器人成热点 欧洲是全球高端家电市场之一，中国龙头企业正搭乘AI技术的浪潮，力推创新的AI智能家电、显示技 术、机器人等新品，摆脱过去单纯依靠性价比的成长路径。 在本届IFA上，AI家电成为亮点。海尔展出了可"盯火"防溢锅的烟机、能"看懂"衣服材质颜色的洗衣 机、能"记住"食材类型和时间的冰箱等；其欧洲用户服务平台hOn App，已接入超1000万用户，可 ...

本届IFA展，AI成为热点，中国龙头企业借助创新产品和体育营销，提升包括欧洲在内的全球市场影响力。 9月5日的柏林飘起了小雨，但丝毫不影响中国家电厂商参展的热情。走进IFA（德国柏林国际电子消费品展览会）的展会门口，墙上的广告几乎全部被美 的、海尔等中国家电厂商"承包了"，仅在侧面有一则是海外企业高通的广告。 海尔、美的、TCL、海信、创维、长虹、科沃斯、石头、万和、极米、追觅、云鲸、联想、大疆、影石等中国企业参加了本届IFA展，其中多家上市公司今 年上半年在欧洲实现了收入增长。 本届IFA，AI成为热点。中国企业展示了从AI家电、新型显示、机器人，到户用光伏和储能方案等新产品。IFA 开幕当天，海信、长虹还分别宣布成为2026 世界杯全球官方赞助商和跳台滑雪世界杯未来三个赛季的官方合作伙伴，体育营销正助力中国自主品牌在包括欧洲在内的全球市场提升影响力。 AI家电、新型显示、机器人成热点 欧洲是全球高端家电市场之一，中国龙头企业正搭乘AI技术的浪潮，力推创新的AI智能家电、显示技术、机器人等新品，摆脱过去单纯依靠性价比的成长 路径。 在本届IFA上，AI家电成为亮点。海尔展出了可"盯火"防溢锅的烟机、能"看懂 ...

Group 1 - The IFA 2025 event in Berlin will showcase the latest AI technologies and products from Chinese home appliance brands, highlighting their technological leadership and overseas market performance [1][2] - Chinese companies are shifting from merely exhibiting products to becoming key definers and promoters of relevant technologies, integrating "proactive intelligence" and "full connectivity" into their offerings [2][3] - The three major trends observed in the overseas market for home appliance companies include AI becoming a standard feature, green intelligence enhancing export competitiveness, and scenario integration breaking industry boundaries [3] Group 2 - Chinese home appliance brands are increasingly leveraging international sports events for marketing, enhancing their global brand influence [4] - Companies are transitioning from "export trade" to "localized operations," strengthening both their soft and hard power in international markets [4][5] - The overseas performance of home appliance companies has become a highlight, with TCL reporting overseas revenue of 7.247 billion yuan, a year-on-year increase of 8.99%, and Haier's overseas revenue reaching 79.079 billion yuan, accounting for 50.53% of total revenue [6]

在为民生福祉注入科技动力方面，"人工智能+"也正在从智慧家庭走向智慧城市，为城市治理与公共服务持续赋能。在百姓感受最深的服务便捷度方面，自 然语言处理、光学字符识别、流程自动化机器人等技术广泛应用于政务场景，让"数据跑路"代替"群众跑腿"。在拓展服务可及性方面，人工智能正打破时空 与资源限制：偏远地区通过AI远程医疗，基层医生可实时获得上级医院专家指导；智能政务一体机将服务延伸至社区、乡村，实现7×24小时不间断办理， 切实提升群众获得感与满意度。 上海人工智能实验室主任首席科学家周伯文认为，"一个技术能被称为'某某+'的时候，这个技术一定是具备三个特点，也就是基础性、平台性、通用 性。"在《意见》描绘的蓝图中，到2030年，新一代智能终端、智能体等应用普及率超90%，智能经济成为我国经济发展的重要增长极；到2035年，我国全 面步入智能经济和智能社会发展新阶段，为基本实现社会主义现代化提供有力支撑。 上海虹桥社区的AI食堂里，自动炒菜系统精通2000多道菜品，精准把控油盐配比，还能高效出餐；消博会上的智能看家系统，依托AI视觉算法可实现老人 跌倒预警、婴儿看护等精准监测；深圳的"AI公交"融合无人驾驶与智能 ...

创新驱动未来：聚焦三大核心趋势 IFA 2025将围绕以下关键主题展开： 此外，IFA将继续强化其在家庭娱乐、家电、智能家居、音频、游戏、数字健康及微型交通等领域的领 导地位，为行业提供前瞻性洞察。 行业巨头齐聚，共绘科技蓝图 IFA 2025吸引了全球顶级品牌与零售联盟的深度参与，包括EK Retail、ElectronicPartner、Euronics、 expert及telering等，进一步凸显其作为行业战略交流与商贸合作的核心平台价值。 全新展区与体验：科技+生活深度融合 来源：美通社 柏林2025年8月15日 /美通社/ -- 作为全球极具影响力的消费电子和家用电器展览会，IFA Berlin 2025将 于9月盛大开幕，这将再次巩固其作为行业标杆的国际地位。本届展会将以人工智能、绿色可持续、软 件与算力三大变革性科技为核心，同时深化智能家居、家电、娱乐、通信、健康科技及未来出行等领域 的创新展示，打造产业与消费者共同参与的科技狂欢。 行业生态深度解析：德国零售行业协会、E-commerce Berlin Expo等权威机构分享欧洲市场趋势、 合规政策及渠道策略，避免"踩坑"。 今年IFA推出多 ...

Investment Rating - The report does not explicitly state an investment rating for the industry or specific companies Core Insights - The AI industry is currently in a rapid development phase, with global market size expected to grow from $191.7 billion in 2019 to $473.27 billion in 2023, and projected to exceed $11.6 trillion by 2027 [5][19] - China's AI market is anticipated to surpass 400 billion yuan by 2025, driven by large models, embodied intelligence, and intelligent driving [5][19] - The AI industry chain is categorized into three layers: foundational, technical, and application [5][26] Summary by Sections 1. AI Industry Development - The AI industry has evolved through exploration and growth phases over the past two decades, now entering a rapid development stage [5][14] - China's AI development has been recognized as a national strategic project since 2016, with significant government support [5][14] 2. AIPC: Intelligent Revolution of Productivity Tools - AIPC (AI Personal Computer) is seen as a natural match for AI large models due to its strong computing and storage capabilities [5][28] - The application scenarios for AIPC are expanding into education, healthcare, and finance [5][36] 3. AI Wearable Devices - Wearable devices are not just hardware but integrate software and data interaction to enhance user experience [5][52] - The market for wearable devices in China is expected to grow significantly, with a projected CAGR of 13.8% from 2024 to 2029 [5][54] 4. Generative AI Smartphones - The market for generative AI smartphones is rapidly expanding, with major brands launching flagship models [5][77] - By 2025, it is expected that one-third of global smartphone shipments will support generative AI capabilities [5][82] 5. AI-Driven Home Appliances - The sales of AI-enabled home appliances are increasing, with major appliances leading in e-commerce sales [5][7] - Smart home technology is fostering collaboration and competition between the home appliance and technology industries [5][7] 6. Key Companies to Watch - Companies such as 雷神科技 (Thunderobot) and 泓禧科技 (Hongxi Technology) are highlighted for their roles in the AI and consumer electronics sectors [5][42][47] - 卓兆点胶 (Zhuozhao Technology) and 豪声电子 (Haosheng Electronics) are noted for their contributions to precision manufacturing and audio components, respectively [5][61][70]

Core Insights - The "2025 High-Quality Consumer Brand TOP100 Innovation Ecological Conference" will be held in Shanghai, focusing on brand influence, innovation, social responsibility, and company scale [1] - A report titled "2025 High-Quality Consumer Brand TOP100 Trend Insight" will be released, highlighting four major trends in high-quality consumer brands [1] Group 1: Trends in High-Quality Consumer Brands - The rise of health consciousness is driving the growth of wellness and sports consumption, with outdoor sports and health products seeing the highest brand representation [5][6] - AI technology is enhancing product and service upgrades across various sectors, becoming a core competitive advantage in high-end home appliances [5][36] - Novel experiences are igniting consumer enthusiasm, particularly in the experience economy, where immersive and interest-based consumption is gaining traction [6][25] - Emotional value is unlocking new consumption scenarios, especially among younger consumers who prioritize emotional connections in their purchases [6][27] Group 2: Brand Distribution and Characteristics - Nearly 300 brands are competing across nine major sectors, with the largest representation in the beauty economy (23.6%) and health food sector (18.1%) [2][3] - Over 70% of the candidate brands are "post-00s brands," indicating a trend towards newer companies [7][8] - The geographical distribution of brands shows a concentration in major cities like Shanghai, Beijing, and Guangzhou, with Shanghai being favored by foreign brands [11][12][14] Group 3: Consumer Behavior and Market Dynamics - The beauty and personal care market is experiencing a shift towards efficacy-driven products, with a notable increase in consumer awareness regarding product effectiveness [16][18] - The outdoor sports market is becoming increasingly segmented, with traditional apparel brands entering the space to capture the growing demand for specialized outdoor gear [19][20] - The health and wellness industry is projected to reach a total revenue of 9 trillion yuan by 2024, driven by a growing awareness of health among consumers [22][23] Group 4: AI and Technology Integration - AI is reshaping the consumer experience across various sectors, with applications in personalized recommendations, smart home devices, and immersive entertainment experiences [35][38] - A significant majority of surveyed companies (87%) believe that AI technology will bring substantial changes to the consumer sector, with many planning to increase AI integration [40][43] - The integration of AI in consumer products is becoming a key trend, with companies focusing on enhancing user experience through intelligent features [36][37]

Core Viewpoint - Huizhou aims to accelerate the innovation and development of the artificial intelligence and robotics industry through a comprehensive action plan, targeting significant growth in various sectors by 2027 [2] Group 1: Industry Development Goals - By 2027, the output value of intelligent terminal products is expected to reach approximately 400 billion yuan, with core components of artificial intelligence achieving around 45 billion yuan and breakthroughs in high-end electronic new materials reaching about 15 billion yuan [2] - The plan includes the establishment of over 200 typical application scenarios for artificial intelligence and robotics, and the formation of more than three industrial clusters in the region [2] Group 2: Talent and Funding Support - The establishment of an artificial intelligence and robotics industry guidance fund is proposed to attract social capital to key areas of the industry chain, focusing on early, small, long-term, and hard technology investments [3] Group 3: Action Plans - The action plan includes ten major initiatives, such as enhancing the supply of AI smartphones and wearable devices, with a goal of gathering no less than 300 enterprises in the AI terminal industry chain by 2027 [5][6] - Support for leading companies in developing high-energy density batteries and other products to upgrade intelligent equipment manufacturing, aiming to gather over 100 intelligent equipment enterprises by 2027 [7][8] - The cultivation of high-end electronic new materials, including copper-clad laminates and aluminum foils, with support for companies to enhance their competitiveness in these sectors [9] Group 4: Core Component Development - The plan emphasizes the construction of an artificial intelligence component industry cluster, focusing on industries such as intelligent terminals and new energy storage, with support for various enterprises to expand their production capabilities [10] Group 5: AI Computing and Support Infrastructure - The establishment of a green computing center in the Greater Bay Area is planned, focusing on AI computing power to support applications and training in the region [11] Group 6: Innovation and Application - The goal is to cultivate over 500 high-tech enterprises in the AI sector by 2027, promoting the application of AI technologies across various industries [12][13] - The plan aims to create over 20 benchmark enterprises in digital applications, driving deep applications of AI in sectors like government services and manufacturing [13] Group 7: Data and Ecosystem Development - The initiative includes the creation of a national pilot for industry data space, focusing on high-value data sets in manufacturing and intelligent connected vehicles, with a target of nurturing over 50 data-driven enterprises by 2027 [15]

文/广州日报全媒体记者陈薇薇 "Magic！"在看到冰箱能与人对话，并根据人的指令来推荐"减脂适合吃什么"时，巴西采购商卢卡斯惊 叹道"这些中国家电就像施了'魔法'"。广交会是AI智慧家电的集合场，这些融合最新AI科技的家电"能 听会说懂生活"，展示的已不是产品本身，而是描绘了一幅幅关于未来美好生活的场景。 "AI技术在中国家电上的实际应用已经走在了世界前列。"有采购商表示，"AI家电看中国"，来广交会就 是来了解最新的AI家电趋势的。随着AI科技渗透到家电的方方面面，以广交会为窗口，全球用户也能 畅享AI家电带来的便利，共享智慧生活的美好。 "这次广交会上来了很多甚至以前没有太关注到的国家。"在家电展位上，一位销售人员说，有些要"查 了地图才知道在哪里"。记者关注到，东南亚、中亚、中东、西非等地区的客户，在家电展区出现率很 高，新兴市场蕴藏着中国家电全球化拓展的新机遇。 广交会打造了一个携手推进全球化发展的平台，在这个平台上，合作、协同、共赢是关键词。"我们的 研发人员在展会期间也都在现场，为的就是快速了解市场需求，快速修改产品设计，推动更适合国际市 场的产品出炉。"在广州海葳特科技的展区里，除了销售人员外 ...