2025年盛夏，消费级影像与无人机市场迎来了一场备受瞩目的"双向奔赴"。 8月，以全景相机横扫全球的影石创新正式宣布，旗下全新全景无人机品牌"影翎Antigravity"启动公测，并发布产品宣传视频；而就在不久前，全球无人机 巨头大疆也发布了其首款全景运动相机Osmo 360。 这两家各自赛道中的"绝对王者"，不约而同跨出舒适区，毅然攻向对方的核心腹地——一场高水平的竞争，悄然打响。 01.必要性：打造第二增长曲线与完善生态平台 细究这场"互入腹地"的攻防战，双方都有这么做的理由。对于影石创新而言，这是打破增长天花板下的必然选择。 从行业维度看，全景相机市场规模有限问题突出。据弗若斯特沙利文数据，2023年全球全景相机市场规模仅50.3亿元，预计2027年增长至78.5亿元，年复 合增长率不足12%；而影石创新在该领域的市占率已高达67.2%，连续六年稳居全球第一，进一步抢占市场份额的空间相对狭窄，主营业务难有更大想象 空间。 从影石自身收入结构看。2025年上半年，影石创新消费级智能影像设备收入31.59亿元，占比86.06%；配件及其他产品收入4.64亿元，占比12.63%。 | | | | | 单位:元 ...

Core Viewpoint - The consumer imaging and drone market is witnessing a significant competitive shift as leading companies, Insta360 and DJI, expand into each other's core markets, indicating a high-level competition that is emerging [1][12]. Group 1: Market Dynamics - The global panoramic camera market is limited, with a size of 5.03 billion yuan in 2023, expected to grow to 7.85 billion yuan by 2027, reflecting a compound annual growth rate (CAGR) of less than 12% [2]. - Insta360 holds a dominant market share of 67.2% in the panoramic camera sector, indicating limited room for further market share expansion [2]. - The revenue structure of Insta360 shows that in the first half of 2025, revenue from consumer-grade smart imaging devices was 3.159 billion yuan, accounting for 86.06% of total revenue [3]. Group 2: Strategic Expansion - Insta360's entry into the drone market is a strategic move to seek a "second growth curve" due to the limitations of the panoramic camera market [4]. - The consumer drone market is projected to grow at a CAGR of over 10.32%, with an estimated market size exceeding 13 billion USD by 2033, making it a more attractive sector compared to panoramic cameras [4]. - Insta360 aims to create a comprehensive product matrix by introducing drones, catering to users' diverse shooting needs and enhancing customer loyalty [6]. Group 3: Competitive Landscape - DJI is facing growth challenges, with recent product releases criticized for lacking innovation, necessitating a response to maintain market leadership [7]. - Insta360's strategy involves creating a differentiated product category with "panoramic drones," avoiding direct competition with traditional drones while leveraging its established brand in panoramic cameras [8]. - The technological overlap between panoramic cameras and drones allows Insta360 to utilize its existing expertise in optics and smart devices to develop competitive products [9]. Group 4: Future Considerations - Insta360's cloud service, launched in January 2025, enhances user experience by providing cloud storage and editing capabilities, which can significantly improve the usability of their products [10]. - To establish itself as a leading brand in the new drone category, Insta360 must validate its product strength through market share data [11]. - The presence of a strong competitor like DJI presents both challenges and opportunities for Insta360, as it can lower market education costs while also increasing competitive pressure [12].