Core Viewpoint - Dongguan is accelerating the development of the潮玩 (trendy toys) and动漫 (animation) industries by investing 120 million yuan and implementing various supportive measures to enhance industry quality and competitiveness [1][2][3] Group 1: Investment and Support Measures - Dongguan will allocate 120 million yuan to support the潮玩 and动漫 industries across four main areas: industrial ecology, market expansion, content creation, and cluster development [1] - The city aims to enhance original design capabilities and brand building for潮玩 and动漫 companies, offering up to 3 million yuan in funding for original design initiatives [2][3] Group 2: Industry Ecosystem and Infrastructure - Dongguan has over 8,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China, with 85% of the country's潮玩 production and 25% of global动漫 derivatives originating from the city [1] - The city plans to establish the "China潮玩 Capital·Manga Expo Center" to serve as a hub for display, trade, and incubation within the industry [2] Group 3: Market Expansion Initiatives - The measures include support for潮玩 and动漫 companies to engage in cross-border e-commerce and domestic trade, with subsidies of up to 200,000 yuan for participation in key domestic and international exhibitions [2][3] - Dongguan will provide financial assistance for service fees related to cross-border e-commerce and domestic trade platforms, with a maximum subsidy of 200,000 yuan [2] Group 4: Content Creation and IP Development - Dongguan aims to cultivate top-tier original动漫 content and support the promotion of these works, offering up to 5 million yuan for作品 that receive prestigious awards [3] - The city will reward up to 1 million yuan for the transformation of original IP into publications, animation films, or esports games [3] Group 5: Cluster Development and Talent Cultivation - Dongguan seeks to attract leading潮玩 and动漫 enterprises, offering up to 5 million yuan for establishing headquarters or R&D bases in the city [3] - The city plans to create a specialized fund for the潮玩动漫 industry to guide credit resources and strengthen talent development in the sector [3]