Core Insights - The core viewpoint of the articles highlights the significant growth in user engagement and content generation on the platform, driven by investments in local life information infrastructure and enhanced user features. Group 1: User Engagement Growth - In the past year, the total number of genuine reviews on the platform increased by nearly 450 million, representing a year-on-year growth of 35% [1] - The total user base sharing reviews and check-ins grew by nearly 40%, with check-in users experiencing a growth rate of 45% and review authors increasing by approximately 30% [1] Group 2: Category-Specific Growth - The top three categories with the fastest review growth are food, leisure and entertainment, and beauty, with food merchants, particularly "smoky little shops," seeing an 80% increase in review volume [3] - The number of users leaving reviews for "smoky little shops" grew by over 60% year-on-year [3] - Since September 2025, the monthly growth rate of reviews for non-commercial interest points has reached 120%, indicating a trend among younger users to explore local attractions such as parks and fishing spots [3] Group 3: Investment and Infrastructure - The increase in review and check-in user numbers is attributed to the company's ongoing investment in "local life information infrastructure" and the introduction of more convenient review-writing features along with a diverse user incentive system [5] - Since its establishment, the company has invested hundreds of billions in local life information infrastructure, with a commitment to invest at least 3 billion over the next five years to enhance information verification capabilities globally [5] - According to QuestMobile's report, as of September 2025, the company's user growth rate reached 28%, making it the leading local life app [5]