国内本地生活领域竞争加剧的背景之下，大众点评正在加速拓城出海。 继11月大众点评"必吃榜"首次在海外城市发布后，11月末，大众点评与泰国中小企业促进局宣布升级合作，旨在为中国游客准确及时提供更多泰国城市 的商户信息，以及丰富的线上化服务，共同提升赴泰旅游体验，为泰国文旅注入新动能。 这也意味着，中国游客赴泰旅游体验将大幅提升。不仅在曼谷、清迈等传统热门城市，在兰达岛、涛岛等多个新兴目的地，游客都能直接使用大众点评 查找附近好店、参考榜单种草，并体验美食、休娱等多种商家团购套餐，和在国内一样深度探索当地好去处。 "我们将以泰国为战略支点，展望与境外目的地政府合作的更多可能，树立中国本地生活平台出海的范式。"大众点评境外业务负责人李天雷表示，"未 来大众点评将加速出海，依托自研B端大模型，携手生态合作伙伴，不断升级全球'本地生活信息基建'，把真实丰富的信息服务带到全世界更多区域。" 中泰政企合作提升游客体验 在国外旅行中，不少游客经常会担心地图App中的地址不准确或感兴趣的打卡地换地址，而发生"白跑一趟"的情况。正如李天雷在采访中提到的一个今 年国庆期间的实际案例——"我们必吃榜在清迈的一个商户，10月1号那天搬 ...

实际上，这仅仅是大众点评近年来加速海外城市拓展的一个缩影。据公开消息，大众点评境外团队自 2025年6月成立以来，已为200多个国家及1000多个城市建立了专属的城市站点，收录超过2000万当地商 户信息。今年目标为重点深耕境外100座城市，覆盖了约95%的中国公民出境游目的地。 数据显示，截至目前，大众点评"信息基建"已覆盖全球3000多座城市，准确及时反映数亿商户真实信 息，境外站点访问人次已接近一亿量级，折射出广大用户对于平台信息的信任。 责任编辑：宋雅芳 新浪科技讯 11月28日下午消息，泰国中小企业促进局携手大众点评在曼谷举办2025泰国旅游合作伙伴 峰会。会上，双方宣布升级合作，旨在为中国游客准确及时提供更多泰国城市的商户信息，以及丰富的 线上化服务，共同提升赴泰旅游体验，为泰国文旅注入新动能。 "我们将以泰国为战略支点，展望与境外目的地政府合作的更多可能，树立中国本地生活平台出海的范 式。"大众点评境外业务负责人李天雷表示，"未来大众点评将加速出海，依托自研B端大模型，携手生 态合作伙伴，不断升级全球'本地生活信息基建'，把真实丰富的信息服务带到全世界更多区域。" "在泰国境内目的地城市站点建设 ...

11月27日，泰国中小企业促进局携手大众点评在曼谷举办2025泰国旅游合作伙伴峰会。双方宣布升级合 作，将为中国游客准确、及时地提供更多泰国城市的商户信息，以及丰富的线上化服务，共同提升赴泰 旅游体验。"我们将以此为起点，展望与境外目的地政府合作的更多可能，树立中国本地生活平台出海 的范式。"大众点评境外业务负责人李天雷表示，"未来，平台将持续迭代自研B端大模型，以'AI+政企 合作'不断升级全球'本地生活信息基建'，把真实权威丰富的信息服务带到全世界更多区域。" 据其透露，今年6月以来，大众点评境外团队已为200多个国家及1000多个城市建立了专属的城市站点， 收录超过2000万当地商户信息。团队今年将重点深耕境外100座城市"信息基建"，覆盖约95%的中国公 民出境游目的地。 ...

Core Insights - The article highlights the increasing popularity of Dubai's culinary scene among Chinese tourists, driven by the introduction of the "Must-Eat List" by Dazhong Dianping, which has significantly boosted restaurant visibility and customer traffic [1][2][4]. Group 1: Restaurant Performance - The Markette restaurant in Dubai has seen a rapid increase in performance, with a 506.95% growth in comments related to "Dubai" cuisine and an 80% increase in search volume on platforms like Meituan and Dazhong Dianping [1]. - The inclusion in the "Must-Eat List" has attracted more Chinese tourists, leading to a notable increase in customer traffic for restaurants [2][4]. - Restaurants that made it to the list reported significant increases in customer numbers, with some experiencing a 30% to 50% rise in visitors after being featured [7][8][9]. Group 2: Dazhong Dianping's Global Expansion - Dazhong Dianping is expanding its "Must-Eat List" globally, having established over 50 overseas teams and launched in more than 200 countries and 1,000 cities [2][6]. - The platform aims to enhance its information infrastructure to provide accurate and timely merchant information, which is crucial for its global expansion strategy [2][12]. - The "Must-Eat List" is based on real customer reviews and utilizes AI for precise restaurant selection, ensuring a fair and unbiased evaluation process [5][12]. Group 3: Cultural Exchange and Consumer Insights - The initiative not only promotes restaurants but also fosters cultural exchange, allowing people to explore global cuisines and understand different cultures through food [5][11]. - Dazhong Dianping's platform helps overseas merchants understand Chinese consumer preferences, enabling them to adjust their offerings accordingly [10]. - The company plans to introduce additional services for Chinese tourists in Dubai, such as shopping guides, to enhance their overall experience [11].

Core Insights - The article highlights the increasing popularity of Dubai's culinary scene among Chinese tourists, driven by the introduction of the "Must-Eat List" by Dazhong Dianping, which has significantly boosted restaurant traffic and visibility for local eateries [1][2][3]. Group 1: Restaurant Performance and Impact - The restaurant Markette in Dubai has seen a rapid increase in performance, with comments related to "Dubai" cuisine growing by 506.95%, notes increasing by 452%, and search volume up by 80% [1]. - The inclusion in the "Must-Eat List" has been instrumental in attracting more Chinese tourists to various restaurants, with reported increases in customer traffic ranging from 30% to 50% for several establishments [6][7][8]. Group 2: Dazhong Dianping's Global Expansion - Dazhong Dianping is expanding its "Must-Eat List" globally, having established a team of over 50 people and launched services in more than 200 countries and 1,000 cities, with a focus on 100 key cities this year [2][8]. - The platform aims to enhance its information infrastructure to provide accurate and timely merchant information, leveraging AI for precise restaurant selection based on customer reviews [2][10]. Group 3: Cultural Exchange and Consumer Preferences - The initiative aims to bridge cultural gaps by promoting local cuisines that cater to Chinese tastes, reflecting a shift in preferences among younger Chinese travelers who are more open to exploring diverse culinary options [3][10]. - Dazhong Dianping's "Must-Eat List" not only serves as a guide for food but also facilitates a broader understanding of local cultures through culinary experiences [9][12]. Group 4: Future Developments and Investments - Dazhong Dianping plans to invest at least 3 billion in the next five years to upgrade its information infrastructure globally, ensuring accurate and timely local life information for users [10][11]. - The company is also looking to expand its services beyond dining to include shopping and leisure activities for Chinese tourists in Dubai [10][12].

Core Insights - The first overseas launch of the 2025 "Must-Eat List" took place in Dubai, featuring 348 restaurants from 28 regions including Hong Kong, Macau, and overseas areas, with Dubai having 10 restaurants on the list [2][3] - The "Must-Eat List" has seen a 50% increase in the number of restaurants compared to last year, with nearly 60% of the listed restaurants being over 10 years old, highlighting a significant enhancement in the discovery aspect of the list [2][7] - Future investments will focus on enhancing "information infrastructure" globally to ensure accurate and timely merchant information, leveraging AI for better decision-making [2][10] Summary by Sections Event Overview - The launch event in Dubai showcased the growing interest in Dubai's culinary scene, with a 506.95% increase in comments related to Dubai cuisine and an 80% increase in search volume [3][6] - The list includes a diverse range of cuisines, reflecting the multicultural food landscape of Dubai [3][5] Restaurant Insights - The listed restaurants include a mix of Middle Eastern, Chinese, African, and American cuisines, indicating the openness of Chinese tourists to diverse flavors [5][10] - Post-listing, restaurants in Dubai experienced over 100% increase in user reviews, demonstrating the list's impact on attracting Chinese customers [7] Strategic Partnerships - The collaboration between Dubai's tourism department and major platforms like Meituan and Dianping aims to enhance the travel experience for Chinese tourists, aligning with Dubai's D33 economic agenda [5][8] - The "Must-Eat List" serves as a cultural bridge, promoting deeper cooperation between China and Dubai [5][11] Future Developments - The list will expand to cover more cities and regions, with a focus on enhancing the digital transformation of local dining services [10][11] - The platform aims to improve the accuracy and timeliness of local life information globally, with current coverage exceeding 3,000 cities and nearly 1 billion visits to overseas sites [10][11]

Core Insights - The 2025 "Must-Eat List" was launched in Dubai, featuring 10 highly recognized restaurants from 8 different cuisines, reflecting the diverse culinary culture of the region [1] - The "Must-Eat List" has seen a 50% increase in the number of restaurants listed compared to last year, with a significant focus on local eateries and long-established restaurants [1] - The list is based on real user evaluations, with over 9 billion users contributing to its credibility, leading to a more than 100% increase in user reviews for listed restaurants in Dubai [1] Group 1 - The "Must-Eat List" serves as a standard for overseas culinary exploration, allowing users to book tables directly through the platform [1] - The platform has enhanced its B-end self-developed model to analyze user reviews and identify new dining trends and preferences [1] - The list's expansion includes 15 new cities in China, Hong Kong, Macau, and overseas regions, showcasing a growing interest in international dining experiences [1] Group 2 - The overseas business head of the company emphasized the importance of continuous investment in local life information infrastructure to provide reliable references for users [2] - The platform has covered over 3,000 cities and millions of merchants globally, with nearly 100 million visits to overseas sites, indicating strong user trust [2] - The company aims to enhance the accuracy and timeliness of local life information, ensuring that offline merchants' information is objective and up-to-date [2]

Core Insights - The core message of the article emphasizes the importance of accurate and timely information in the local lifestyle industry, as demonstrated by Dazhong Dianping's commitment to invest at least 30 billion yuan over the next five years to upgrade its "local lifestyle information infrastructure" [1][6][15] User Needs - Users often experience frustration due to a lack of comprehensive and accurate information, leading to wasted time and negative experiences [2][4] - The demand for objective information is fundamental for users when making decisions about local businesses [5][10] Industry Trends - The local lifestyle industry is projected to grow significantly, with estimates suggesting that China's O2O market will reach 3.9 trillion yuan by 2025, increasing by 17.6% year-on-year [9] - Competition among platforms is intensifying, with many new entrants aiming to replicate Dazhong Dianping's success, but the focus should be on the quality of information rather than just user acquisition strategies like subsidies [9][10] Information Infrastructure - Dazhong Dianping's strategy revolves around building a robust information foundation that accurately reflects the physical world, which is essential for user trust and decision-making [5][11][13] - The platform's ability to provide reliable information is seen as a critical competitive advantage, as it fosters user loyalty and enhances the overall user experience [11][15] AI and Data Utilization - The integration of AI models is crucial for processing and verifying the vast amounts of data generated by users and businesses, ensuring that the information remains accurate and relevant [6][14] - Dazhong Dianping has invested heavily in AI technology to improve the quality of its information services, which is vital for maintaining user trust and satisfaction [6][14] Ecosystem Development - The platform's long-term investment in information accuracy has created a positive feedback loop, where reliable information attracts high-quality users, leading to more authentic reviews and a richer information ecosystem [12][15] - Dazhong Dianping's extensive data collection and user engagement strategies have established it as a trusted source for local business information, further solidifying its market position [13][15]

Core Viewpoint - Dazhong Dianping is investing at least 3 billion in the next five years to upgrade its "local life information infrastructure," emphasizing the importance of accurate and timely information in the local life industry [1][2][7]. User's Real Needs - Users often face issues due to incomplete or inaccurate information, leading to poor experiences, highlighting the necessity for comprehensive and truthful information [3][6]. - Accurate information is fundamental for user decision-making and is essential for maintaining trust between users and platforms [6][14]. Industry Trends - The local life sector has become a focal point in consumer markets since Meituan introduced the concept, with significant competition emerging among platforms [4][11]. - The O2O market in China is projected to reach 3.9 trillion yuan by 2025, growing at 17.6% annually, indicating a robust growth trajectory for the industry [11]. Competitive Landscape - The competition among local life platforms often centers around metrics like traffic, subsidies, and user scale, but the true competitive edge lies in the accuracy of information rather than short-term incentives [11][12]. - Platforms can attract traffic through marketing, but inaccurate information can lead to low conversion rates and negative reputations [12]. Information Infrastructure - Dazhong Dianping's investment in information infrastructure aims to ensure accurate and timely reflection of the physical world, which is crucial for user decision-making [7][20]. - The platform's ability to gather and verify information is a comprehensive test of its capabilities, requiring significant resources and user feedback [20][21]. Trust and User Engagement - Establishing trust through reliable information allows platforms to create a positive feedback loop, where accurate data attracts quality users, leading to more authentic reviews and engagement [14][22]. - Dazhong Dianping has built a strong user base that relies on its platform for decision-making, further enhancing its information ecosystem [22]. Future Directions - The company plans to continue investing in its infrastructure to serve as a "global dynamic yellow pages" for consumers, leveraging AI to enhance its offerings in the local life sector [23].

Core Insights - The first overseas launch of the "Must-Eat List" by Dianping took place in Dubai, featuring 348 restaurants from various regions including Hong Kong, Macau, and overseas areas [1] - Dubai marked its debut on the list with 10 restaurants, while Hong Kong, Macau, Tokyo, Osaka, and Singapore topped the list in terms of the number of restaurants [1] - Dianping plans to enhance its global "information infrastructure" to provide accurate and timely merchant information, leveraging AI for better decision-making [1] Group 1 - The "Must-Eat List" has seen a 50% increase in the number of restaurants compared to last year, with 15 new cities added to the list [1] - Nearly 60% of the featured restaurants are over 10 years old, indicating a trend towards traditional dining experiences [1] - The list aims to promote global culinary culture and meet diverse user demands for food exploration [1] Group 2 - Dianping's overseas business head emphasized the importance of local life information infrastructure for providing reliable dining references for users [2] - As of now, Dianping's information infrastructure covers over 3,000 cities and millions of merchants globally, with nearly 100 million visits to overseas sites [2] - The platform will continue to upgrade its local life information infrastructure to ensure accurate and timely information for offline merchants [2]