Core Viewpoint - Proximity to customers is essential for high-tech companies to enter user scenarios, serving as both the starting and ending point of enterprise services. Leveraging new technologies like AI to create new usage scenarios will form digital assets and technology brands, becoming a new competitive advantage and window of opportunity for enterprises [1][22]. Group 1: Company Strategies - Zhongshan Jinlibao New Materials Co., Ltd. (Jinlibao), a leading company in the adhesive industry, is facing price competition from imitators and is withdrawing from some technically advantageous markets. In 2024, Jinlibao plans to re-evaluate its customer base and focus on providing services to top-tier clients [2]. - Jinlibao's clients include world-renowned companies in the mobile and computer sectors, allowing for targeted product development based on a deep understanding of customer needs, which enhances customer loyalty and reduces procurement costs [2]. - Guangzhou Aozimei Biotechnology Co., Ltd. (Aozimei), a typical B2C company, has over 1 million direct users and emphasizes proximity to customers as fundamental for survival and growth [2]. Group 2: Online and Offline Integration - Aozimei faced significant profit declines due to online low-price sales impacting its offline stores, leading to a reduction from over 5,000 stores to around 2,000. After a year of adjustments, Aozimei stabilized its operations through an online-offline integration model [4]. - The company utilizes platforms like Meituan and Douyin for live streaming sales, offering coupons to attract customers to offline purchases. This strategy, while not profitable online, effectively drives sales of other products [4]. Group 3: Market Trends and Innovations - The Chinese beauty and cosmetics market has evolved from imitation to repositioning, with local brands gaining competitiveness through technology and research, particularly by incorporating traditional Chinese beauty elements [5]. - Aozimei's brand, Huibao, focuses on aloe vera-based skincare products, leveraging the historical medicinal value of aloe vera for skin treatment and care [5][6]. - The beauty device market is witnessing a trend towards high-end and professional products, with electronic technology driving the development of home beauty devices that approach or exceed traditional medical beauty treatments [13]. Group 4: Technological Integration - The integration of electronic technology into the beauty industry is reshaping consumer experiences and value systems, with innovations such as multifunctional beauty devices and digital transformation of business models [11][12]. - AI is seen as a potential enabler for the beauty industry, although challenges remain in understanding business scenarios. Aozimei is exploring AI applications to enhance product development and market strategies [16][18]. - The future of the beauty industry will rely on maintaining customer loyalty, regardless of technological changes or market developments [21].