Core Insights - The "Must-Eat List" event in Shenzhen highlighted the growing trend of consumers seeking authentic local dining experiences, with a focus on traditional eateries that evoke cultural memories [1][2][3] - The integration of online and offline strategies is crucial for restaurants to attract customers, as demonstrated by the success of local establishments like Jicai Beef [2][4] - The "Must-Eat List" features 3,091 restaurants across 144 cities, with Guangdong province leading with 396 listings, showcasing a significant presence of traditional and long-established eateries [2][3] Industry Trends - There is a notable increase in consumer engagement with local food culture, as evidenced by the high percentage of small, traditional restaurants on the list, with over 70% categorized as "smoky" eateries and nearly 35% being over 10 years old [2][3] - The digital transformation of the food service industry is enhancing consumer access to local dining options, with platforms like Meituan and Dazhong Dianping driving growth in regional restaurant orders [5][6] - The upcoming "Must-Eat Festival" aims to further boost local consumption by leveraging significant marketing resources to promote the list across all participating cities [6]

Core Viewpoint - Proximity to customers is essential for high-tech companies to enter user scenarios, serving as both the starting and ending point of enterprise services. Leveraging new technologies like AI to create new usage scenarios will form digital assets and technology brands, becoming a new competitive advantage and window of opportunity for enterprises [1][22]. Group 1: Company Strategies - Zhongshan Jinlibao New Materials Co., Ltd. (Jinlibao), a leading company in the adhesive industry, is facing price competition from imitators and is withdrawing from some technically advantageous markets. In 2024, Jinlibao plans to re-evaluate its customer base and focus on providing services to top-tier clients [2]. - Jinlibao's clients include world-renowned companies in the mobile and computer sectors, allowing for targeted product development based on a deep understanding of customer needs, which enhances customer loyalty and reduces procurement costs [2]. - Guangzhou Aozimei Biotechnology Co., Ltd. (Aozimei), a typical B2C company, has over 1 million direct users and emphasizes proximity to customers as fundamental for survival and growth [2]. Group 2: Online and Offline Integration - Aozimei faced significant profit declines due to online low-price sales impacting its offline stores, leading to a reduction from over 5,000 stores to around 2,000. After a year of adjustments, Aozimei stabilized its operations through an online-offline integration model [4]. - The company utilizes platforms like Meituan and Douyin for live streaming sales, offering coupons to attract customers to offline purchases. This strategy, while not profitable online, effectively drives sales of other products [4]. Group 3: Market Trends and Innovations - The Chinese beauty and cosmetics market has evolved from imitation to repositioning, with local brands gaining competitiveness through technology and research, particularly by incorporating traditional Chinese beauty elements [5]. - Aozimei's brand, Huibao, focuses on aloe vera-based skincare products, leveraging the historical medicinal value of aloe vera for skin treatment and care [5][6]. - The beauty device market is witnessing a trend towards high-end and professional products, with electronic technology driving the development of home beauty devices that approach or exceed traditional medical beauty treatments [13]. Group 4: Technological Integration - The integration of electronic technology into the beauty industry is reshaping consumer experiences and value systems, with innovations such as multifunctional beauty devices and digital transformation of business models [11][12]. - AI is seen as a potential enabler for the beauty industry, although challenges remain in understanding business scenarios. Aozimei is exploring AI applications to enhance product development and market strategies [16][18]. - The future of the beauty industry will rely on maintaining customer loyalty, regardless of technological changes or market developments [21].

Group 1: Company Overview - JINLIBAO is a leading company in the adhesive industry in China, known for its extensive experience and comprehensive database [2] - The company has faced challenges due to price competition from imitators, leading to a strategic shift in 2024 to focus on serving key clients [2] Group 2: Client Engagement Strategy - JINLIBAO aims to enhance customer loyalty by closely understanding client needs and developing tailored products [2] - The company serves major global brands in electronics, providing high-end electronic labels [2] Group 3: Market Trends in Beauty Industry - AUZIMEI, a typical ToC enterprise, has adapted to market changes by integrating online and offline sales strategies to stabilize operations [3][4] - The beauty market in China has evolved from imitation to repositioning, with local brands gaining competitiveness through technology and cultural elements [4][5] Group 4: Technological Integration in Beauty - The beauty industry is increasingly leveraging electronic technology, with innovations in home beauty devices that offer professional-grade results [8][9] - The integration of AI and electronic technology is reshaping the beauty market, enhancing user experience and creating new consumer value [10][11] Group 5: Future Outlook - The beauty industry is expected to see a shift towards high-end and specialized products, driven by technological advancements [9] - As consumer expectations rise with economic growth, companies must focus on customer engagement and service to maintain competitiveness [12][14]

Group 1 - The article discusses the decline of internet personalities and projects, emphasizing that trends in the internet space are fleeting and often do not sustain long-term success [5][6]. - It suggests that transitioning from internet-based projects to physical entities is essential for stability, as physical businesses require consistent customer engagement to survive [5][6]. - The article highlights the importance of leveraging social media platforms, particularly video platforms like WeChat and Douyin, to build a customer base and enhance marketing efforts [8][10]. Group 2 - The author argues that creating a strong online presence through video content can help dominate market visibility and outcompete peers in the industry [12][15]. - It is recommended that businesses start by collaborating with factories to sell products, which can lead to greater pricing power and stability in the long run [16]. - The article concludes that successful entrepreneurs are often those who have maintained physical businesses for over a decade, contrasting them with the more volatile nature of internet-based ventures [16][17].