第二类，是心怀文艺情怀的理想主义者。他们无比怀念传统市集的热闹喧嚣，以及人与人之间那份真诚的交流和互动，觉得冰冷的屏幕隔绝了人情味。 第三类，是部分感受到巨大竞争压力的实体商家。在数字化浪潮的冲击下，他们面临着客源流失、经营成本上升等诸多挑战，因此希望能够削弱线上渠道的 影响力。 夕阳西下，我结束了一天的工作，踏着熟悉的街道往家走。刚拐进小区门口那条老街，就看到一群老街坊围在一个小摊前，谈笑风生。走近一看，原来是热 心的李叔，只见他手舞足蹈，声情并茂地说道："现在这些年轻人啊，真是离了外卖就不能活，什么都网上买，你看把咱这市场都搞得冷冷清清的。我说 啊，得管管这些平台，还是得让大家多来实体店逛逛，找回点儿人间烟火气！" 李叔的话，引起了我的沉思。其实，类似的声音在社交媒体上并不鲜见，总有人认为数字经济正在"蚕食"我们的传统生活。那么，究竟是谁在呼吁"取缔外 卖，关闭电商"？他们的担忧，又是否真的站得住脚呢？ 让我们先来看一组数据。根据中国电子商务研究中心的最新统计，截至2025年第二季度，我国网络零售市场规模已经突破了惊人的14.5万亿元，同比增长高 达13.2%。外卖平台的活跃用户数量更是达到了8.5亿，日 ...

Core Insights - The "Must-Eat List" event in Shenzhen highlighted the growing trend of consumers seeking authentic local dining experiences, with a focus on traditional eateries that evoke cultural memories [1][2][3] - The integration of online and offline strategies is crucial for restaurants to attract customers, as demonstrated by the success of local establishments like Jicai Beef [2][4] - The "Must-Eat List" features 3,091 restaurants across 144 cities, with Guangdong province leading with 396 listings, showcasing a significant presence of traditional and long-established eateries [2][3] Industry Trends - There is a notable increase in consumer engagement with local food culture, as evidenced by the high percentage of small, traditional restaurants on the list, with over 70% categorized as "smoky" eateries and nearly 35% being over 10 years old [2][3] - The digital transformation of the food service industry is enhancing consumer access to local dining options, with platforms like Meituan and Dazhong Dianping driving growth in regional restaurant orders [5][6] - The upcoming "Must-Eat Festival" aims to further boost local consumption by leveraging significant marketing resources to promote the list across all participating cities [6]

Core Viewpoint - Proximity to customers is essential for high-tech companies to enter user scenarios, serving as both the starting and ending point of enterprise services. Leveraging new technologies like AI to create new usage scenarios will form digital assets and technology brands, becoming a new competitive advantage and window of opportunity for enterprises [1][22]. Group 1: Company Strategies - Zhongshan Jinlibao New Materials Co., Ltd. (Jinlibao), a leading company in the adhesive industry, is facing price competition from imitators and is withdrawing from some technically advantageous markets. In 2024, Jinlibao plans to re-evaluate its customer base and focus on providing services to top-tier clients [2]. - Jinlibao's clients include world-renowned companies in the mobile and computer sectors, allowing for targeted product development based on a deep understanding of customer needs, which enhances customer loyalty and reduces procurement costs [2]. - Guangzhou Aozimei Biotechnology Co., Ltd. (Aozimei), a typical B2C company, has over 1 million direct users and emphasizes proximity to customers as fundamental for survival and growth [2]. Group 2: Online and Offline Integration - Aozimei faced significant profit declines due to online low-price sales impacting its offline stores, leading to a reduction from over 5,000 stores to around 2,000. After a year of adjustments, Aozimei stabilized its operations through an online-offline integration model [4]. - The company utilizes platforms like Meituan and Douyin for live streaming sales, offering coupons to attract customers to offline purchases. This strategy, while not profitable online, effectively drives sales of other products [4]. Group 3: Market Trends and Innovations - The Chinese beauty and cosmetics market has evolved from imitation to repositioning, with local brands gaining competitiveness through technology and research, particularly by incorporating traditional Chinese beauty elements [5]. - Aozimei's brand, Huibao, focuses on aloe vera-based skincare products, leveraging the historical medicinal value of aloe vera for skin treatment and care [5][6]. - The beauty device market is witnessing a trend towards high-end and professional products, with electronic technology driving the development of home beauty devices that approach or exceed traditional medical beauty treatments [13]. Group 4: Technological Integration - The integration of electronic technology into the beauty industry is reshaping consumer experiences and value systems, with innovations such as multifunctional beauty devices and digital transformation of business models [11][12]. - AI is seen as a potential enabler for the beauty industry, although challenges remain in understanding business scenarios. Aozimei is exploring AI applications to enhance product development and market strategies [16][18]. - The future of the beauty industry will rely on maintaining customer loyalty, regardless of technological changes or market developments [21].

Group 1: Company Overview - JINLIBAO is a leading company in the adhesive industry in China, known for its extensive experience and comprehensive database [2] - The company has faced challenges due to price competition from imitators, leading to a strategic shift in 2024 to focus on serving key clients [2] Group 2: Client Engagement Strategy - JINLIBAO aims to enhance customer loyalty by closely understanding client needs and developing tailored products [2] - The company serves major global brands in electronics, providing high-end electronic labels [2] Group 3: Market Trends in Beauty Industry - AUZIMEI, a typical ToC enterprise, has adapted to market changes by integrating online and offline sales strategies to stabilize operations [3][4] - The beauty market in China has evolved from imitation to repositioning, with local brands gaining competitiveness through technology and cultural elements [4][5] Group 4: Technological Integration in Beauty - The beauty industry is increasingly leveraging electronic technology, with innovations in home beauty devices that offer professional-grade results [8][9] - The integration of AI and electronic technology is reshaping the beauty market, enhancing user experience and creating new consumer value [10][11] Group 5: Future Outlook - The beauty industry is expected to see a shift towards high-end and specialized products, driven by technological advancements [9] - As consumer expectations rise with economic growth, companies must focus on customer engagement and service to maintain competitiveness [12][14]

Group 1 - The article discusses the decline of internet personalities and projects, emphasizing that trends in the internet space are fleeting and often do not sustain long-term success [5][6]. - It suggests that transitioning from internet-based projects to physical entities is essential for stability, as physical businesses require consistent customer engagement to survive [5][6]. - The article highlights the importance of leveraging social media platforms, particularly video platforms like WeChat and Douyin, to build a customer base and enhance marketing efforts [8][10]. Group 2 - The author argues that creating a strong online presence through video content can help dominate market visibility and outcompete peers in the industry [12][15]. - It is recommended that businesses start by collaborating with factories to sell products, which can lead to greater pricing power and stability in the long run [16]. - The article concludes that successful entrepreneurs are often those who have maintained physical businesses for over a decade, contrasting them with the more volatile nature of internet-based ventures [16][17].