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日本制造,在华大溃退
Xin Lang Cai Jing· 2025-12-04 05:48
来源:巨潮WAVE 文 | 老鱼儿 编辑 | 杨旭然 2025年11月21日,佳能在中国重要的打印机生产基地——佳能(中山)办公设备有限公司生产车间的流 水线停止了运转。 三天后,员工们收到了正式公告:公司停止生产经营。 这个已经在中国深耕二十余年的厂区,曾被视为珠三角工人眼中的"铁饭碗"。如今,这个铁饭碗被砸得 粉碎,而佳能打印机也开始逐渐成为中国市场里的一个"小众品牌"。。 佳能打印机并不孤单。实际上,日本制造退出中国市场在近些年已经俨然是一种常态: 几天前,日本养乐多本社宣布,已经在华23年的广州第一工厂于11月30日关停。而去年12 月,养乐多已经关停了运营了20年的上海工厂。 今年8月,索尼Xperia官方微信公众号悄然注销,宣告其手机业务正式退出中国市场。 今年7月,三菱彻底退出中国市场,不仅整车不卖了,连与沈阳航天三菱合作的发动机业务 也按下停止键。 清单 时间倒回2012年3月15日,佳能(中山)办公设备有限公司新厂区启用仪式在中山火炬开发区隆重举 行。 其官网资料显示:新工厂于2010年开工建设,该基地以高端彩色激光打印机为主打产品,基地内不仅拥 有超大规模厂房,还配备了运动场馆、电影院、电 ...
一年连关两厂,风靡全国的顶流养乐多为啥没人买了?
Sou Hu Cai Jing· 2025-11-08 02:00
Core Viewpoint - Yakult, once a leading probiotic beverage brand in China, is facing significant challenges as it announces the closure of two factories within a year, indicating a contraction in its business operations in the Chinese market [3][4]. Group 1: Factory Closures - Yakult has announced the closure of its first factory in Guangzhou, effective November 30, following the closure of its Shanghai factory in December of the previous year [3][4]. - The closures are part of a strategic plan to enhance competitiveness and sustainability in the Chinese market, consolidating production from three factories to two to optimize resource allocation [3][4]. Group 2: Decline in Demand - The decline in demand for Yakult can be attributed to the erosion of its "health" image, which was once a key marketing strategy. As consumer awareness has increased, many have begun scrutinizing product ingredients, revealing that water and sugar dominate its classic product's ingredient list [6][8]. - Recent health initiatives in Shanghai have classified Yakult's classic product as D-grade due to high sugar content, undermining its long-standing image as a health drink [8]. Group 3: Increased Competition - The probiotic beverage market has become increasingly competitive, with numerous brands such as Guanyirong, Changqing, and Meiyitian emerging, all emphasizing similar health benefits and innovating in taste and packaging [9]. - These competitors have not only matched Yakult's health claims but have also introduced diverse flavors and product forms, leading to a significant erosion of Yakult's market share [9]. Group 4: Future Strategies - To regain market presence, Yakult must adapt to changing consumer preferences by improving product quality, reducing sugar content, and enhancing nutritional value [10]. - The company needs to move beyond traditional marketing strategies and focus on understanding evolving consumer demands to remain competitive in the market [10].