Core Insights - The USA Rice Association hosted a supply chain seminar in Casablanca, Morocco, aimed at expanding into the African market, attracting representatives from 60 rice importers and processing companies across nine African countries [1][2] - The seminar highlighted the latest developments in the U.S. rice industry, trade financing considerations, and the reliability of the U.S. rice export supply chain [1] - Despite competition from low-priced Asian rice, there is strong interest in U.S. high-quality rice due to strict food safety standards and no export bans [2] Group 1 - The seminar was attended by representatives from Morocco, Benin, Cameroon, Côte d'Ivoire, Ghana, Liberia, Nigeria, Senegal, and Tunisia [1] - Keynote speakers included U.S. Consul General Marissa Scott, USA Rice COO Sarah Moran, and COMADER President Rachid Benali, who emphasized Morocco's role as a gateway to the African market [1] - The U.S. exports approximately 100,000 tons of rice to Africa annually, with Senegal and Côte d'Ivoire being the primary markets [2] Group 2 - The seminar facilitated exchanges and cooperation in U.S.-Africa rice trade, laying the groundwork for further expansion of U.S. rice in the African market [2] - The event included a B2B meeting to enhance local market engagement and a lunch featuring U.S. rice dishes [1]

Core Insights - "Shuiyun Sumi" is a key public brand for rice in Jiangsu, focusing on quality and culture, establishing a comprehensive industry standard system from farm to table [1] - Since the brand's establishment in 2017, the area of high-quality rice cultivation has increased from 8 million mu to 19 million mu, with annual farmer income boosted by over 1.2 billion yuan [1][2] - The brand has been recognized for six consecutive years as a "China Grain and Oil Influential Public Brand" and is listed as a typical case of "National Grain and Oil Regional Public Brand" by the National Grain and Material Reserve Bureau [1] Group 1 - The brand has established 2.2 million mu of high-quality rice order bases, leading to a purchase price increase of 0.1 to 0.5 yuan per jin compared to ordinary rice [1] - The first phase of the brand promotion introduces 8 leading enterprises, including Jiangsu Agricultural Reclamation Rice Industry Group and Nanjing Jingjian Rice Industry, which are recognized for their large-scale production and quality control [1] - These enterprises ensure stable rice quality through unified seed selection, technology, and standards, while expanding online and offline channels for marketing [1] Group 2 - The second phase promotes 8 enterprises focusing on emerging industries and integration, such as Jiangnan Midao exploring low GI healthy staple food development and Jiangsu Guangming Tiancheng Rice Industry establishing a national raw grain base [2] - These companies drive the integration of primary, secondary, and tertiary industries through deep processing of rice, cultural tourism, and intelligent technology [2] - With policy support and industry collaboration, "Shuiyun Sumi" is contributing to Jiangsu's goal of becoming a strong grain province and enhancing the quality development of China's grain and oil industry [2]