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江苏持续推进“水韵苏米”品牌建设 绘就田园丰饶极美画卷
Xin Hua Ri Bao· 2025-08-12 21:37
"水韵苏米"作为江苏重点打造的省域稻米公用品牌,以品质为核、文化为魂,构建起从田间到餐桌的全 产业链标准体系,成为江苏农业现代化与乡村振兴的亮丽名片。自2017年品牌建设启动以来,已建成 220万亩优质稻订单基地,带动全省优质稻种植面积从800万亩增至1900万亩,优质稻谷收购价较普通稻 谷高出0.1—0.5元/斤,每年促进农民增收超12亿元。"水韵苏米"品牌连续六年获评"中国粮油影响力公 共品牌",被国家粮食和物资储备局列为"全国粮油区域公用品牌典型案例",畅销沪、浙、闽、粤等 地,品牌美誉度和市场占有率不断提升。 第二期推介的8家企业则聚焦新兴业态与产业融合,江南米道探索低GI健康主食研发,江苏光明天成米 业布局全国原粮基地,射阳大米集团构建区块链溯源体系……这些企业通过稻米深加工、文旅结合及智 能技术赋能,推动一二三产联动,为"水韵苏米"注入新动能。在政策支持与行业协同下,"水韵苏米"正 以品牌之力守护大国粮仓,助力江苏向粮食产业强省迈进,为中国粮油产业高质量发展贡献"江苏方 案"。 本专刊推出"水韵苏米"品牌专栏,推介16家苏米企业,分为上、下两期,各8家。第一期遴选出8家领军 企业,江苏省农垦米业集 ...
江苏“稻强米弱”,破局路在何方
Xin Hua Ri Bao· 2025-06-08 22:08
Core Viewpoint - The article emphasizes the importance of branding in the rice industry, particularly in Jiangsu, to enhance market competitiveness and ensure farmers' income growth through quality rice production and effective branding strategies [1][3][4]. Group 1: Branding and Market Impact - Jiangsu has a long-standing reputation as a rice-producing region, yet its rice brands have not matched the quality of its resources, leading to a push for stronger branding initiatives [1][4]. - The "Water Rhythm Su Rice" brand has been established to promote high-quality rice, with efforts to create a regional public brand and enhance market presence [2][3][6]. - Successful examples include the Sheyang rice brand, which has become a significant driver of local economic growth, demonstrating the potential of effective branding in the agricultural sector [2][4]. Group 2: Quality and Production Techniques - The article highlights the use of advanced agricultural techniques, such as the South Jing 46 rice variety and smart seedling production methods, to ensure high-quality rice output [1][5]. - Jiangsu's rice production capabilities are strong, with a total planting area of 33 million acres and an annual output of approximately 20 million tons, ranking it fourth in the country [4][5]. - The introduction of standardized production practices and quality control measures is crucial for maintaining the integrity of the "Water Rhythm Su Rice" brand [5][9]. Group 3: Economic Benefits for Farmers - The article outlines the financial benefits for farmers through premium pricing for high-quality rice, with examples showing an increase in income of approximately 500 yuan per acre due to better market prices [1][6]. - The establishment of rice production alliances and order-based farming has led to significant income increases for participating farmers, with estimates of around 20% annual income growth [2][4]. - The focus on quality and branding is expected to create a virtuous cycle where consumers are willing to pay more for high-quality rice, further incentivizing farmers to produce better varieties [8][10]. Group 4: Future Directions and Challenges - To enhance market competitiveness, there is a call for expanding the planting area of high-quality rice and addressing issues related to brand dilution through mixed sales of inferior rice [8][10]. - Continuous innovation in product development, packaging, and brand promotion is necessary to strengthen the market presence of Jiangsu rice [10]. - The government and industry stakeholders are committed to improving the overall quality and marketability of Jiangsu rice, aiming to position it as a leading brand in the national market [10].
省委十四届九次全会精神在全省干部群众中引发热烈反响——既为一域增光,更为全局添彩
Xin Hua Ri Bao· 2025-06-02 23:06
Group 1: National Development Strategy - The core viewpoint emphasizes Jiangsu's commitment to leading in the implementation of national major development strategies, focusing on high-quality development and effectively addressing risks and challenges [1] Group 2: Regional Coordination and Infrastructure Development - The new high-speed rail project connecting Shanghai, Nanjing, and Hefei is expected to optimize the railway network along the Yangtze River and support the integrated development of the Yangtze River Delta [2] - The China Railway First Group is committed to building the longest underground high-speed railway station in the country, enhancing the quality of railway infrastructure in the region [2] Group 3: Technological Innovation and Collaboration - Jiangsu's Industrial Technology Research Institute is actively participating in the construction of the Yangtze River Delta National Technology Innovation Center, focusing on resource sharing and talent cultivation [3] - The Nanjing Customs is implementing measures to enhance cross-border logistics efficiency and optimize the business environment for key industries such as biomedicine and integrated circuits [3] Group 4: Social Welfare and Economic Cooperation - Jiangsu's aid to Xinjiang is being enhanced by aligning national strategic requirements with local needs, focusing on deepening industrial cooperation and improving living standards [4] - The Hongdou Group is leveraging its presence in Cambodia to promote healthcare and education projects, contributing to the Belt and Road Initiative [4] Group 5: International Collaboration and Low-Carbon Development - The Zhongjiang International Group is advancing small-scale livelihood projects in Papua New Guinea and has initiated a strategic partnership for a low-carbon hub project in Malaysia [5] Group 6: Food Security and Financial Stability - Jiangsu's grain and material reserves bureau is focusing on enhancing food security through improved purchasing, storage, and market regulation systems [6] - The provincial financial office is addressing financial risks through targeted measures for listed companies and large enterprises, while also combating illegal financial activities [6] Group 7: Environmental Protection and Water Management - The Wuxi water conservancy system is implementing comprehensive measures for water safety and ecological restoration in Taihu Lake, aiming for improved water quality [7] - Jiangsu Port Group is launching projects to enhance water transport safety and quality, contributing to regional economic development [7]