这一系列精准有效的措施，有效加快了八五四分公司粮食变现速度，降低了市场风险，切实保障了种植户的经济收益，为明年农业生产再上新台阶奠定了坚 实基础。（来源：北大荒农业股份八五四分公司） 售粮现场（北大荒农业股份八五四分公司供图） 这个分公司一方面主动"走出去"，加强与周边大型粮食加工企业、储备库的产销对接，签订定向销售协议，稳定销售大盘；另一方面，巧妙利用"互联网 +"优势，通过电商平台、社交媒体等线上渠道发布供应信息，吸引更多潜在客户，拓展销售半径。同时，这个分公司统筹协调运输力量，确保粮食能够及 时、快捷地送达客户手中，减少了中间环节和仓储压力。 连日来，北大荒农业股份八五四分公司紧抓市场机遇，积极拓宽粮食销售渠道，通过线上线下相结合、对接大型粮企、优化运输服务等多项举措，全力加快 粮食销售进度，确保粮食产得出、销得畅、收益好。 ...

Core Viewpoint - The rise of farmers live-streaming to sell grain is creating new sales channels, but there are concerns about the quality assurance of the products being sold, necessitating a reliable quality assurance system that combines technology, platform certification, and government oversight [1][4]. Group 1: Trust and Quality Assurance - Farmers live-streaming is fundamentally about building a personal brand and establishing trust through authenticity and expertise in agriculture [2][5]. - Transparency is crucial for consumer trust, with farmers showcasing the entire production process to alleviate concerns about product origins and quality [3][4]. - Continuous engagement with consumers is essential for building trust, as sporadic live-streaming can disrupt emotional connections [4]. Group 2: Technological Integration and Regulatory Support - Implementing blockchain technology for quality traceability can enhance consumer confidence by allowing them to verify the history of the grain [4]. - Live-streaming platforms should enforce strict account verification and develop a credit evaluation system to ensure the credibility of farmers [4]. - Government regulation is necessary to standardize the certification of green, organic, and geographical indication products, further supporting consumer trust [4].

Core Viewpoint - Rising rice prices in Japan have led to an unexpected trend where rice has become a popular gift for Mother's Day, highlighting a shift towards practicality in gift-giving [1] Group 1: Consumer Behavior - Consumers are increasingly choosing rice as a gift for Mother's Day due to its practicality compared to traditional gifts like flowers and cakes [1] - A store in Nishinomiya reported a doubling in sales of gift rice compared to the previous year, indicating a significant increase in consumer interest [1] Group 2: Market Trends - Rice has appeared on "Mother's Day recommended gifts" lists in various shopping venues, showing a notable increase in sales compared to previous years [1] - Staff at a shopping mall in Osaka noted that gifting rice has become a new trend, reflecting a broader consumer focus on the utility of gifts [1] Group 3: Price Dynamics - Since the summer of 2024, extreme heat has led to poor rice harvests, contributing to a continuous rise in rice prices in Japan [1] - The average price for a 5-kilogram bag of rice has reached 4,233 yen (approximately 211 RMB), marking a record high for 17 consecutive weeks [1] - The Japanese government has auctioned off three batches of reserve rice since March in an attempt to control rising prices, but the upward trend remains uncurbed [1]