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这场“江”“苏”较量赢了消费增量
Jiang Nan Shi Bao· 2025-07-23 14:15
Group 1 - The core idea of the articles highlights the successful integration of sports events with local economic activities, particularly in driving consumer spending and enhancing the night economy in Zhenjiang through the "Soochow Super League" matches [1][2] - The city of Zhenjiang organized various activities such as "Soochow Super League Second Venue" and online platforms like "Yuehui Zhenjiang" to convert event traffic into tangible consumer energy, resulting in a more than 12% increase in foot traffic in key shopping complexes and a 10.5% year-on-year increase in revenue for some chain restaurants [1] - The local government collaborated with major online platforms like Meituan, Ele.me, and Douyin to distribute over 10 million yuan in summer consumption subsidies, which significantly boosted online consumer engagement during the event [2] Group 2 - The "Second Venue" initiative included live broadcasts of matches in major shopping centers and popular nightlife areas, creating a vibrant atmosphere for fans and encouraging them to enjoy food and shopping simultaneously [1] - Various shopping complexes launched exclusive benefits and special markets during the matches, with restaurants offering promotional packages that effectively stimulated the summer night economy [1] - The analysis from the local commerce department indicates that events like the "Soochow Super League" are becoming crucial drivers for revitalizing the night economy and boosting related consumption, with plans to further explore the "event+" model to enhance local economic growth [2]