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兴业证券:个护增长确定性强 美护关注头部国货机会
智通财经网· 2025-05-20 03:40
Group 1: Personal Care Industry - The personal care sector is experiencing growth driven by increased national income and health demands, providing opportunities for domestic brands to gain market share [1] - Douyin's channel is accelerating the online growth of personal care products, with GMV growth expected to reach 38.86% in 2024, significantly outpacing cosmetics [1] - Recommended stocks include companies with clear technological advantages and strong operational capabilities, such as Dengkang Oral Care and Runben Co., with a focus on brands that combine technological innovation and channel control [1] Group 2: Cosmetics Industry - The cosmetics industry saw an unexpected growth rate of 3.2% in Q1 2025, attributed to consumption promotion policies and a low base effect, entering a phase of normalized growth [2] - Foreign brands are facing dual pressures from tariffs and store closures, leading to a negative performance, while domestic brands are actively innovating and expanding their product lines [2] - Recommended stocks include Marubi and Proya, with a focus on companies that are actively innovating and showing strong performance [2] Group 3: Offline Beauty Care - The offline beauty care sector is experiencing a divided performance, driven by supply-side innovations, particularly in new materials like collagen and hydroxyapatite [3] - Companies like Jinbo Bio are leading in the field of recombinant collagen, with a rich product layout and capacity expansion plans [3] - The offline beauty care industry is expected to benefit from technological innovations and supportive consumption policies, with recommendations for Jinbo Bio and Juzhi Bio [3]