Workflow
美妆及香氛
icon
Search documents
欧莱雅:与开云集团达成合作,涉及收购香水品牌Creed
Bei Jing Shang Bao· 2025-10-20 05:13
Core Viewpoint - L'Oréal Group is set to establish a long-term strategic partnership with Kering Group in the high-end beauty and health sector, involving the acquisition of the Creed brand and licensing agreements for several luxury brands' beauty and fragrance products [1] Group 1: Acquisition Details - The agreement includes the acquisition of the Creed brand and licensing for Kering's iconic brands such as Bottega Veneta and Balenciaga for a duration of 50 years [1] - Gucci will join the partnership after the conclusion of its licensing agreement with Coty Group [1] - The total value of the agreement is estimated at 40 billion euros, with the transaction expected to be completed in the first half of 2026 and paid in cash [1]