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罗永浩数字人开播,从选品、试色到主播,AI重塑消费全流程
Nan Fang Du Shi Bao· 2025-06-17 04:10
Group 1: Industry Trends - The "2025 High-Quality Consumption Brand TOP 100" initiative aims to boost economic development and consumer confidence by focusing on nine key sectors, including beauty economy, sports and outdoor, food and health, smart consumer electronics, pet economy, experience economy, interest consumption, cross-border e-commerce, and consumer technology [1] - AI technology is reshaping the entire consumer experience and becoming a new tool for cost reduction and efficiency improvement, as evidenced by the success of AI-driven live streaming events [2][4] Group 2: AI in E-commerce - The first live stream featuring a digital avatar of influencer Luo Yonghao attracted over 13 million viewers and generated a GMV of over 55 million yuan, setting a new record for digital avatar live streaming [4][5] - AI tools are now enabling consumers to receive one-click shopping suggestions across multiple platforms, significantly enhancing the e-commerce shopping experience [2][9] - AI-driven virtual fitting and makeup applications are being adopted by platforms like Taobao, allowing users to upload their photos and generate virtual representations for trying on clothes and makeup [5][7] Group 3: AI Shopping Assistants - Major e-commerce platforms have launched AI shopping assistants that can provide product comparisons, gift suggestions, and summarize product reviews, enhancing the shopping experience [10][12] - OpenAI's ChatGPT Search has been upgraded to include shopping recommendations, showcasing a variety of products based on structured data from third-party websites [9] - AI shopping assistants are designed to improve transaction rates on platforms like Taobao and JD.com, although there are concerns about their effectiveness in understanding brand nuances [12] Group 4: AI Customer Service - AI customer service has been in use for over a decade, with platforms like JD.com developing sophisticated systems that can handle a high volume of inquiries, particularly related to government subsidies [13] - Despite the advancements, consumer feedback on AI customer service remains mixed, with many users preferring human interaction for complex issues [14] - A significant portion of consumers believe that a combination of AI and human customer service is the most satisfactory approach, highlighting the need for a balanced service model [14]