此外，该集团已通过强化于香港及柏林办事处的市场营销团队以增强B2C分部的市场营销工作;及于香 港扩展B2B销售团队扩展其人才库。 因此，该集团于报告期内的净利率为5.8%(往期：6.8%)。尽管如此，报告期内净利率分别超过2024年下 半年的净利率约4.4%及2024年全年的净利率约5.5%。 喆丽控股(02209)公布，该集团预期于2025年上半年取得综合纯利约1407.5万美元，同比增长26.7%，主 要是由于报告期内收益及毛利增加。 报告期内的未经审核综合收益预计约为2.44亿美元，较往期增加约49.3%，主要是受YesStyle及 AsianBeautyWholesale的美容产品销售增长所推动。该增长主要是由于YesStyle加强营销工作，以推动美 容产品的销售;及AsianBeautyWholesale的扩张，通过线上及线下渠道服务更多的企业对企业(B2B)客 户。 于报告期内的未经审核综合毛利预期约为7326.2万美元(往期：5019.2万美元)，较往期增加约46.0%。 该集团于报告期内的毛利率预期保持相对稳定，约为30.0%，较往期的30.7%小幅下降。这主要归因于 相对于B2C利润率较低的 ...

Investment Rating - The report does not explicitly provide an investment rating for the electronic mask industry Core Insights - The electronic mask industry is transitioning from the initial exploration phase to commercialization, indicating a shift towards personalized skincare solutions [5] - The market for electronic masks is projected to grow significantly, driven by technological advancements, consumer demand for personalized skincare, and the rise of the "she economy" [12][13] Summary by Sections Definition and Development of Electronic Masks - Electronic masks are innovative beauty products that combine electronic technology with traditional mask forms, utilizing microcurrent and other technologies to enhance skincare effectiveness [3][4] - The industry has evolved through three stages: conceptual emergence (2000-2015), initial application (2015-2020), and commercialization (2020-2025) [5] Comparison with Traditional Masks - Electronic masks differ from traditional masks by incorporating technology that enhances the absorption of skincare ingredients, making them more effective for daily skincare routines [6][7] - They are designed for convenience and can be used without manual operation, appealing to consumers seeking easy skincare solutions [6] Market Dynamics and Growth Drivers - The electronic mask market is expected to reach a scale of 1,236 billion yuan by 2026, with a compound annual growth rate (CAGR) of 26.2% from 2018 to 2026 [11] - Factors driving growth include the integration of technology in skincare, the rise of personalized and efficient skincare solutions, and the increasing purchasing power of female consumers [12][13] Competitive Landscape - Key players in the electronic mask market include brands like Naturando, True Pearl Aesthetics, and Green Exhibition Technology, each offering unique products with varying technological features [20] - Green Exhibition Technology's "Hone" electronic mask is highlighted as a competitive product due to its innovative features and market positioning [20] Technological Innovations - The report emphasizes the importance of flexible electronics, microcurrent technology, and smart sensing technology as critical components for the development of electronic masks [24][26][27] - These technologies enable real-time data collection and personalized skincare solutions, setting electronic masks apart from traditional products [28] Future Trends - The electronic mask industry is expected to continue expanding, with a focus on sustainability and reusable designs that align with consumer preferences for environmentally friendly products [14] - The integration of advanced technologies and personalized services will be crucial for companies aiming to capture market share in this emerging sector [28]