Group 1 - The core viewpoint of the news is the introduction of the first "Guide for the Protection of Trade Secrets and Enhancement of Innovation Capability for Time-honored Brands" in Huangpu District, aimed at safeguarding the core techniques and recipes of these brands from potential leakage due to personnel turnover [1] - The guide helps enterprises understand the basic concepts of trade secrets, identify application scenarios, build a protection system, clarify legal remedies, and distinguish between trade secret protection and intangible cultural heritage transmission [1] - The guide specifies potential "secret points" that could become trade secrets for time-honored brands and assists in formulating layered protection strategies for intangible cultural heritage trade secrets [1] Group 2 - Huangpu District also launched the first trade secret insurance and the first trade secret protection alliance for time-honored brands, providing full lifecycle protection for these enterprises [2] - The insurance mechanism helps complete an internal "check-up" of trade secret systems before purchasing insurance, enhancing the construction and execution of these systems [2] - The alliance, consisting of members from the Shanghai Chinese Time-honored Brand Association and representatives of time-honored enterprises, aims to address challenges in craft transmission, digital transformation, and cross-industry cooperation regarding trade secret protection [2]

Core Points - Beijing's Business Bureau has issued a notification regarding the management measures for "Beijing Time-honored Brands" [1][2] - The criteria for recognition include a brand establishment time of at least 50 years and a strong representation of Chinese cultural characteristics [1] - Companies must have been operating for at least 30 years and provide products or services with high economic and cultural value [1] Group 1 - The definition of "Beijing Time-honored Brands" includes a requirement for a brand to have a clear historical context and significant industry characteristics [1] - Companies must demonstrate strong sustainable development capabilities and modern governance models [1] - The brands should not be listed in the abnormal business operations or serious violations of trust [1] Group 2 - Dynamic management will be applied to these brands, requiring companies to report changes in their names or trademarks within 30 working days [2] - Annual reporting is mandated, with companies required to submit their operating conditions by July 15 for the first half of the year and by January 31 for the previous year [2] - Listed companies can report their financial conditions within five working days after the financial statements are published [2]