2025 / /金属制品、机械和设备修理业/ Copyright © 2025 头豹 / / 脱毛仪：冰点无痛科技，开启丝滑新体验 头豹词条报告系列 林若薇 · 头豹分析师 2025-04-17 未经平台授权，禁止转载 行业分类： 摘要 脱毛仪行业近年来发展迅速，市场规模不断扩大。随着消费者对美容需求的提高和科技的进步，脱毛仪产品种类繁多，技术不断创新，包括LED光、IPL、激光冷冻、超声 波技术等。家用脱毛仪以其小巧便携、高效持久的特性深受消费者喜爱，而医美专业脱毛仪则具有更高的功率和更好的效果。市场竞争激烈，品牌众多，Ulike、奥克斯、康 佳等品牌占据领先地位。同时，行业监管政策逐渐收紧，家用脱毛仪进入"强监管"时代，安全性成为消费者关注的焦点。未来，脱毛仪行业有望在技术修复护理能力上实现 突破，提供更加安全和有效的护理服务，实现行业价值提升。 脱毛仪是指通过激光、强脉冲光等技术作用于毛囊的美容仪器，旨在减少或去除毛发，常见的类型有强脉冲光治疗仪、激光脱毛仪等。脱毛 仪行业涵盖了利用特殊光源技术，如激光或强脉冲光（IPL）对人体毛发进行除去的设备和方法。该行业的产品在美容院与家用市场均有广泛应 用。 脱 ...

Core Insights - Ulike has established itself as the leading brand in the home hair removal device market in China within three years of its inception, leveraging social media marketing and e-commerce promotions to maintain its top position [1][2][3] - The global home hair removal device market is projected to grow from $4.397 billion in 2023 to $12.86 billion by 2030, with a CAGR of 15.7% from 2024 to 2030, indicating significant growth potential for Ulike in overseas markets [2][3] - Ulike's strategy for international expansion involves replicating its successful domestic model while making localized adjustments to products, channels, and marketing strategies to cater to different regional preferences [4][8] Group 1: Company Overview - Ulike, founded in 2013 and part of Hangzhou Youlai Technology Co., Ltd., specializes in home electric hair removal devices and has achieved over 70% market share in China [2][3] - The brand has sold over 6 million units globally and has established more than 1,000 offline stores in 49 countries as of August 2024 [3][4] Group 2: Market Strategy - Ulike's overseas strategy focuses on "replicating domestic success and localized operations," which includes concentrating marketing resources on 1-2 core products and utilizing social media for promotion [4][5][8] - The company has successfully entered major markets such as the US, UK, France, Malaysia, and Vietnam, building local marketing teams to adapt product strategies and sales channels [8][12] Group 3: Product Strategy - Ulike's product strategy emphasizes a few core products, with specific adaptations for different markets, such as color preferences in Japan and the introduction of a male hair removal device [11][12] - The brand highlights its patented sapphire ice point technology to differentiate itself from competitors, addressing common skin irritation issues associated with hair removal devices [12] Group 4: Channel Strategy - Ulike has adopted a multi-platform approach for sales, focusing on major local e-commerce platforms and achieving significant market share, such as 11.3% on Amazon in the US [15][18] - The pricing strategy positions Ulike products competitively against established brands, with prices around $350 in the US and 40,000 yen in Japan, which are lower than many competitors [15][18] Group 5: Marketing Strategy - Ulike employs a KOL and KOC matrix to enhance brand awareness, utilizing social media platforms like Facebook and YouTube to engage with a younger audience [21][24] - The brand has collaborated with high-profile influencers, such as Kim Kardashian, to increase visibility and drive sales through social media engagement [26][27]