2025年618购物节正式收官，全球光学美肤领导品牌Ulike再次证明其在行业内的领先地位，实现连续10 年618销售行业领先，包揽多平台行业及类目销售冠军，同时，作为全球脱毛仪连续3年销量领先的品 牌，强势领跑全球市场。 618全网销售行业领先 获多平台榜单Top1 在天猫、京东、抖音三大平台，Ulike斩获健康店铺、脱毛仪、医疗器械等数大行业及类目榜单。同时 Ulike超光炮美容仪获得多个平台"光子嫩肤美容仪"榜单榜首。 京东平台 Ulike斩获京东平台"个护美容电器品牌""脱毛仪品牌""脱毛仪类目单品""个护电器单品""千元级脱毛仪 品牌&单品"等多个榜单榜首；Ulike超光炮美容仪获得"光子嫩肤美容仪"销售Top1。 脱毛仪品牌 ulike (G UliKe Air 4 脱毛仪类目单品 个护电器单品 Ulikeme =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| =| = ...

松霖科技 20250617 摘要 松霖科技采用 IDM 模式，区别于传统 OEM/ODM，主动进行市场研究并 提供完整技术方案，尤其在 IoT 赋能和设计创新方面表现突出，获得多 项工业设计大奖，并通过共享底层制造资源实现品类多样化。 公司每年投入约 7%的营业收入用于研发，重点关注 AI 和 IoT 领域，研 发费用超两亿，拥有 800 多名研发人员，并与高校、医院合作，设立博 士后科研工作站，增强算法能力及软硬件开发一体化能力。 松霖科技全球化布局优势明显，客户遍布全球，并在意大利设立设计中 心，越南开设生产基地，建立国内外销售网络，派驻专门人员收集当地 市场情报，更好地服务客户。 公司目前仍以出口为主，占比约 75%，美国市场占收入约 20%。受中 美贸易环境影响，公司将部分产能转移至越南，并已开始从越南出货， 以维持既定经营策略。 机器人板块与主业协同体现在大健康、工业生产和 AI 陪伴机器人领域。 收购威吉斯补齐运动控制短板，定义低端医院后勤管家系统，目前这些 领域仍处于产品研发打磨阶段，聚焦 B 端市场。 松霖科技目前涉及三个主要业务板块：机器人、大健康软硬件和智能厨卫。机 器人业务处于培育期，涵 ...

品牌红利从未消失，只是换了路径。 一个有趣的现象正在发生 。 健康管理的重心，正在从 "治病"逐步转向"保健 "。 新锐品牌接棒：健康器械三大变革趋势浮现 过去 ， 健康器械主要活跃在 "院线"和医疗机构的专业场景里，如今，它正加速走向更广泛的大众市场。 "这些变化并不是偶然的，而是消费需求和产品供给同时迁移的结果。"天猫健康器械行业负责人奥钉表示。站在平台视角，行业正呈现出三 大趋势： 其一，院线器械家用化。如制氧仪、血糖仪、脱毛仪等院线设备开始被普通消费者在家使用，甚至扩展至高原旅行、健身等全新的使用场 景。 其二，消费品医疗化。具备医疗注册证的冲牙器、护理垫等产品，因其更高的标准获得消费者青睐， 315后妇科护理垫类目的爆发便是例 证。 过去主要服务于病患的专业设备，如今已快速嵌入人们的日常生活。我们可以看到， CGM（动态血糖仪）被健身人群用于体能管理，制氧机 进入户外场景，洗鼻器成为鼻炎患者的日常选项。 与之对应的是整个类目的快速成长。公开数据显示， 健康器械已成为淘天健康赛道中增速最快的细分类之一 。天猫健康行业营销负责人姜夏 对 36氪透露 ： "器械品类正在从专业用途向大众适配迁移，我们观察到 ...

2025 / /金属制品、机械和设备修理业/ Copyright © 2025 头豹 / / 脱毛仪：冰点无痛科技，开启丝滑新体验 头豹词条报告系列 林若薇 · 头豹分析师 2025-04-17 未经平台授权，禁止转载 行业分类： 摘要 脱毛仪行业近年来发展迅速，市场规模不断扩大。随着消费者对美容需求的提高和科技的进步，脱毛仪产品种类繁多，技术不断创新，包括LED光、IPL、激光冷冻、超声 波技术等。家用脱毛仪以其小巧便携、高效持久的特性深受消费者喜爱，而医美专业脱毛仪则具有更高的功率和更好的效果。市场竞争激烈，品牌众多，Ulike、奥克斯、康 佳等品牌占据领先地位。同时，行业监管政策逐渐收紧，家用脱毛仪进入"强监管"时代，安全性成为消费者关注的焦点。未来，脱毛仪行业有望在技术修复护理能力上实现 突破，提供更加安全和有效的护理服务，实现行业价值提升。 脱毛仪是指通过激光、强脉冲光等技术作用于毛囊的美容仪器，旨在减少或去除毛发，常见的类型有强脉冲光治疗仪、激光脱毛仪等。脱毛 仪行业涵盖了利用特殊光源技术，如激光或强脉冲光（IPL）对人体毛发进行除去的设备和方法。该行业的产品在美容院与家用市场均有广泛应 用。 脱 ...

2025年 脱毛仪行业词条报告 头豹分类/制造业/金属制品、机械和设备修理业/金属制品修 理、港股分类法/工业制品/工业制造 Copyright © 2025 头豹 脱毛仪：冰点无痛科技，开启丝滑新体验 头豹词条报告系列 林若薇 · 头豹分析师 2025-04-17 未经平台授权，禁止转载 行业分类： 制造业/金属制品修理 工业制品/工业制造 摘要 脱毛仪行业近年来发展迅速，市场规模不断扩大。随着消费者对美容需求的提高和科技的进步，脱毛仪产品种类繁多，技术不断创新，包括LED光、IPL、激光冷冻、超声 波技术等。家用脱毛仪以其小巧便携、高效持久的特性深受消费者喜爱，而医美专业脱毛仪则具有更高的功率和更好的效果。市场竞争激烈，品牌众多，Ulike、奥克斯、康 佳等品牌占据领先地位。同时，行业监管政策逐渐收紧，家用脱毛仪进入"强监管"时代，安全性成为消费者关注的焦点。未来，脱毛仪行业有望在技术修复护理能力上实现 突破，提供更加安全和有效的护理服务，实现行业价值提升。 行业定义 脱毛仪是指通过激光、强脉冲光等技术作用于毛囊的美容仪器，旨在减少或去除毛发，常见的类型有强脉冲光治疗仪、激光脱毛仪等。脱毛 仪行业涵盖了利 ...

Industry Growth Potential and Competitive Landscape - The penetration rate of the home hair removal device market in China is approximately 10%, significantly lower than that of the US (30%+), Japan (22%+), and South Korea (18%+) [1][22] - The market is expected to grow at a compound annual growth rate (CAGR) of 16% from 2019 to 2030, potentially exceeding 29.8 billion yuan by 2030 [1][22] - The competitive landscape is characterized by a "one strong, many strong" pattern, with the leading brand Ulike holding a 70% market share on Tmall, followed by Beautigo and Jmoon [1][25] - Regulatory measures are tightening, with the introduction of the "Group Standard for Home Photon Hair Removal Devices," which specifies parameters such as wavelength (500-1200nm) and energy density (≤10J/cm²) [1][25] Consumer Demand Upgrade and Technological Iteration - Consumer demand is evolving in three main trends: 1. **Precision in Treatment Areas**: Significant demand for hair removal in sensitive areas such as private parts (39%), lips (39%), and facial hair (38%) [2][31] 2. **Diversification of Functions**: 76% of consumers expect "pain-free" experiences, while 63% seek "permanent hair removal." Additional functions like "whitening" and "spot reduction" have seen sales growth of 867% and 192%, respectively [3][36] 3. **Professional Decision-Making**: 85% of consumers focus on hair removal effectiveness, 79% prioritize safety, and 78% consider technical parameters [3][38] - Technological advancements are centered around "precision, intelligence, and comfort," evolving from early laser technology to IPL precision and intelligence (4.0), incorporating features like sapphire cooling and energy grading [3][30] Demographic Characteristics and Market Segmentation - The primary demographic for hair removal devices consists of women (85%) and the 18-29 age group, with increasing penetration in lower-tier markets (over 40% in third-tier cities) [4][24] - Consumers can be categorized into four segments based on price sensitivity and usage duration: 1. **Practical Rationalists (44%)**: Prefer mid-range models, focusing on safety and overall hair removal [4] 2. **Professional Efficiency Seekers (27%)**: Notable male demand (19%), favoring high-tech products for precise area treatment [5] 3. **Long-term Users (21%)**: Primarily affluent women in high-tier cities, seeking convenience and clinic-level results [6] 4. **Self-Experience Seekers (7%)**: Young consumers driven by social and personal needs, favoring low-cost popular models [7] Merchant Strategies and Brand Cases - Brands should focus on technological innovation (e.g., pain-free hair removal, intelligent adjustments), optimizing user experience (precision mode for sensitive areas), expanding functionalities (whitening and skin care), and portable designs [8] - Effective marketing strategies include professional evaluations (76%) and real-user testing (60%), combined with seasonal promotions to reach targeted demographics [8] - Ulike maintains its market leadership through patented technologies and comprehensive marketing strategies, while Beautigo differentiates itself with wet hair removal features and high energy density [8][26]

Core Insights - Ulike has established itself as the leading brand in the home hair removal device market in China within three years of its inception, leveraging social media marketing and e-commerce promotions to maintain its top position [1][2][3] - The global home hair removal device market is projected to grow from $4.397 billion in 2023 to $12.86 billion by 2030, with a CAGR of 15.7% from 2024 to 2030, indicating significant growth potential for Ulike in overseas markets [2][3] - Ulike's strategy for international expansion involves replicating its successful domestic model while making localized adjustments to products, channels, and marketing strategies to cater to different regional preferences [4][8] Group 1: Company Overview - Ulike, founded in 2013 and part of Hangzhou Youlai Technology Co., Ltd., specializes in home electric hair removal devices and has achieved over 70% market share in China [2][3] - The brand has sold over 6 million units globally and has established more than 1,000 offline stores in 49 countries as of August 2024 [3][4] Group 2: Market Strategy - Ulike's overseas strategy focuses on "replicating domestic success and localized operations," which includes concentrating marketing resources on 1-2 core products and utilizing social media for promotion [4][5][8] - The company has successfully entered major markets such as the US, UK, France, Malaysia, and Vietnam, building local marketing teams to adapt product strategies and sales channels [8][12] Group 3: Product Strategy - Ulike's product strategy emphasizes a few core products, with specific adaptations for different markets, such as color preferences in Japan and the introduction of a male hair removal device [11][12] - The brand highlights its patented sapphire ice point technology to differentiate itself from competitors, addressing common skin irritation issues associated with hair removal devices [12] Group 4: Channel Strategy - Ulike has adopted a multi-platform approach for sales, focusing on major local e-commerce platforms and achieving significant market share, such as 11.3% on Amazon in the US [15][18] - The pricing strategy positions Ulike products competitively against established brands, with prices around $350 in the US and 40,000 yen in Japan, which are lower than many competitors [15][18] Group 5: Marketing Strategy - Ulike employs a KOL and KOC matrix to enhance brand awareness, utilizing social media platforms like Facebook and YouTube to engage with a younger audience [21][24] - The brand has collaborated with high-profile influencers, such as Kim Kardashian, to increase visibility and drive sales through social media engagement [26][27]

证券代码： 300632 证券简称：光莆股份 厦门光莆电子股份有限公司投资者关系活动记录表 编号：20250515 | | □特定对象调研 □ 分析师会议 | | --- | --- | | 投资者关系活动 □ | 业绩说明会 媒体采访 √ | | 类别 □ | 新闻发布会 □ 路演活动 | | □ | 现场参观 | | □ | 其他 | | 参与单位名称及 | 投资者网上提问 | | 人员姓名 | | | 时间 | 2025 年 5 月 15 日 (周四) 下午 14:30~17:00 | | | 公司通过全景网"投资者关系互动平台"（https://ir.p5w.net），采用 | | 地点 | 网络远程的方式参与厦门辖区上市公司 2024 年年报业绩说明会暨投资者 | | | 网上集体接待日活动 | | | 董事长: 林国彪先生 | | | 董事、副总经理: 吴晞敏先生 | | 上市公司接待人 | 财务总监: 管小波先生 | | 员姓名 | 副总经理、董事会秘书: 张金燕女士 | | | 独立董事: 戴建宏先生 | | | 为进一步加强与投资者的互动交流，厦门光莆电子股份有限公司（以 | | | 下简称 ...

活动时间： 2025年 2月20日周四 上午10:15 家用美容仪市场近年来发展迅猛，成为美容行业的重要分支。随着消费者对便捷、高效 美容护理的需求不断增加，家用美容仪市场规模持续扩大。 2023年，中国家用美容仪 市场规模已接近100亿元，并以超过30%的年复合增长率持续增长 。 产品种类丰富多 样，涵盖面部护理、身体护理和美发护理等多个领域，包括射频美容仪、激光脱毛仪、 超声波导入仪等。线上渠道成为主要销售渠道，推动了产品的普及和市场的增长。 未来， 家用美容仪市场将继续保持增长态势， 预计到2025年市场规模将达到400亿元 。 智能化、多功能集成化和个性化将成为主要发展趋势， 产品将通过技术创新提升用 户体验，同时，随着行业监管的加强，企业将更加注重产品质量和安全性，以满足更高 的市场标准。 报名方法： 请复制下面链接填写或点击文末 "阅读原文" 进行填写 活动地点： 深圳市. 国家高性能医疗器械创新中心 （仅现场交流，无线上） 活动议程： 11:00- 11:15 八大处整形医学概念验证中心介绍 八大处整形医学概念验证中心，是 国内首家专注 整形外科 科技成果转化的概念验证中 心。依托于中国医学科学 ...