馆业大会现场。主办方供图 张艳彬同时指出，茶馆业在标准建设、数字化转型与区域协同等方面仍面临挑战，应把握扩大内需的机 遇，积极参与商务部"一刻钟便民生活圈"、全国示范步行街等项目，打造多元消费新场景。 数据显示，2024年全球茶叶产量达705万吨。中国作为全球最大的茶叶生产国、消费国和重要出口国， 茶园面积约5000万亩，茶叶产量超过370万吨，年出口量近40万吨，覆盖全球120多个国家和地区。 中国青年报客户端讯（中青报·中青网记者 夏瑾）12月28日，第六届茶馆业大会在北京召开。大会以"文 化立根、标准引领，推动茶馆行业高质量发展"为主题，与会嘉宾围绕未来茶馆业发展的新趋势、新业 态与创新路径展开深入探讨。 中国商业联合会党委书记姜明表示，"十五五"规划明确"以新需求引领新供给，以新供给创造新需求"， 茶馆行业作为茶产业的关键枢纽，既是茶文化活态载体，也是促进服务消费的重要场景。行业正通过多 元业态激发消费潜力，为扩大内需、提振消费注入新动能。 商业饮食服务业发展中心主任张艳彬表示，茶馆高质量发展不仅在于营业额提升，更包括文化内涵的深 化、服务品质的升级与发展模式的创新。 第六届茶 本届大会由中国商业联合 ...

Core Insights - The sixth Tea House Industry Conference was held in Beijing, focusing on the theme of "Cultural Roots, Standard Guidance, Promoting High-Quality Development of the Tea House Industry" [1] - Experts suggest that the tea house industry should expand service boundaries through models like "Tea House + Cultural Creativity" and "Tea House + Experience" to revitalize traditional tea houses in the new era [2][3] Industry Development - The conference aimed to gather industry wisdom and outline a development blueprint, emphasizing the importance of collaboration among leading institutions and brands to create a stable platform for long-term development [1] - The first batch of strategic partners for high-quality development during the 14th Five-Year Plan period was announced, focusing on resource integration and complementary advantages [1] Consumer Trends - The tea house industry is seen as a crucial platform for connecting production and consumption, as well as for cultural transmission and service promotion, and is encouraged to play a more active role in the new development pattern [2] - There is a need to adapt to consumption upgrade trends by transforming traditional tea houses into new spaces that integrate cultural experiences, quality consumption, and modern services [2][3] Innovation and Digitalization - The industry is urged to deepen industrial chain collaboration and innovate business models to activate domestic demand potential, contributing to high-quality economic development [2] - The tea house sector should actively apply digital tools to enhance operational efficiency and continuously cultivate new growth points through organizational, marketing, and service innovations [3]

Group 1 - The sixth Tea House Industry Conference was held in Beijing, focusing on the theme of "Cultural Roots, Standard Leadership, and Promoting High-Quality Development of the Tea House Industry" [1] - The conference emphasized the importance of aligning with the national strategy of "expanding domestic demand and promoting consumption," highlighting the unique role of tea houses in inheriting traditional Chinese culture and upgrading urban and rural consumption [1] - The need for standard construction and quality service for the sustainable development of the tea house industry was stressed, with a call for improved service norms, enhanced skills of practitioners, and innovative service scenarios to optimize consumer experience [1] Group 2 - The tea house industry is recognized as a vital platform for connecting production and consumption, inheriting culture, and promoting services, with an emphasis on its role in the new development pattern [1] - The industry is encouraged to seize the consumption upgrade trend by transforming traditional tea houses into new spaces that integrate cultural experiences, quality consumption, and modern services [1] - The tea industry is viewed as a significant link between Chinese and Arab civilizations, with expectations for deepened cooperation in tea culture and tourism under the Belt and Road Initiative [2]