馆业大会现场。主办方供图 张艳彬同时指出，茶馆业在标准建设、数字化转型与区域协同等方面仍面临挑战，应把握扩大内需的机 遇，积极参与商务部"一刻钟便民生活圈"、全国示范步行街等项目，打造多元消费新场景。 数据显示，2024年全球茶叶产量达705万吨。中国作为全球最大的茶叶生产国、消费国和重要出口国， 茶园面积约5000万亩，茶叶产量超过370万吨，年出口量近40万吨，覆盖全球120多个国家和地区。 中国青年报客户端讯（中青报·中青网记者 夏瑾）12月28日，第六届茶馆业大会在北京召开。大会以"文 化立根、标准引领，推动茶馆行业高质量发展"为主题，与会嘉宾围绕未来茶馆业发展的新趋势、新业 态与创新路径展开深入探讨。 中国商业联合会党委书记姜明表示，"十五五"规划明确"以新需求引领新供给，以新供给创造新需求"， 茶馆行业作为茶产业的关键枢纽，既是茶文化活态载体，也是促进服务消费的重要场景。行业正通过多 元业态激发消费潜力，为扩大内需、提振消费注入新动能。 商业饮食服务业发展中心主任张艳彬表示，茶馆高质量发展不仅在于营业额提升，更包括文化内涵的深 化、服务品质的升级与发展模式的创新。 第六届茶 本届大会由中国商业联合 ...

Core Insights - The sixth Tea House Industry Conference was held in Beijing, focusing on the theme of "Cultural Roots, Standard Guidance, Promoting High-Quality Development of the Tea House Industry" [1] - Experts suggest that the tea house industry should expand service boundaries through models like "Tea House + Cultural Creativity" and "Tea House + Experience" to revitalize traditional tea houses in the new era [2][3] Industry Development - The conference aimed to gather industry wisdom and outline a development blueprint, emphasizing the importance of collaboration among leading institutions and brands to create a stable platform for long-term development [1] - The first batch of strategic partners for high-quality development during the 14th Five-Year Plan period was announced, focusing on resource integration and complementary advantages [1] Consumer Trends - The tea house industry is seen as a crucial platform for connecting production and consumption, as well as for cultural transmission and service promotion, and is encouraged to play a more active role in the new development pattern [2] - There is a need to adapt to consumption upgrade trends by transforming traditional tea houses into new spaces that integrate cultural experiences, quality consumption, and modern services [2][3] Innovation and Digitalization - The industry is urged to deepen industrial chain collaboration and innovate business models to activate domestic demand potential, contributing to high-quality economic development [2] - The tea house sector should actively apply digital tools to enhance operational efficiency and continuously cultivate new growth points through organizational, marketing, and service innovations [3]

商务部原副部长张志刚指出，茶馆业作为连接生产与消费、传承文化与促进服务的重要平台，应在构建 新发展格局中发挥更积极作用。行业需把握消费升级趋势，将传统茶馆打造为融合文化体验、品质消费 与现代服务的新型空间，通过深化产业链协同与商业模式创新，进一步激活内需潜力，为经济高质量发 展注入"茶香韵味"。 开幕式上，中国商业联合会党委书记姜明指出，当前我国茶馆行业正迎来新的发展机遇，应紧密围绕国 家"扩大内需、促进消费"的战略部署，充分发挥茶馆在传承中华优秀传统文化、促进城乡消费升级中的 独特作用。 关于标准建设与品质服务对茶馆业可持续发展的重要性，商业饮食服务业发展中心主任张艳彬认为，要 深入贯彻国家关于生活性服务业提质扩容的相关要求，以标准实施为基础，进一步完善服务规范、提升 从业人员技能、创新服务场景，从而优化消费体验、释放服务消费潜力。 国务院参事室特约研究员、国家统计局原总经济师姚景源从宏观经济视角出发，对茶馆业在促进消费、 服务民生与传承文化中的重要作用给予了高度评价，并对行业把握"十五五"发展机遇、实现高质量转型 升级寄予了期望。 中新网北京12月28日电 (汪俐辰)12月28日，第六届茶馆业大会在北京举 ...