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从“中国游”到“中国购”,全球市场如何“乐购新春”?
Sou Hu Cai Jing· 2026-02-21 16:49
"乐购新春"活动特别在何处?简单来说,主要以"6+5"的形式展开。其中"6"是指聚焦节日消费需求,涵 盖"好吃、好住、好行、好游、好购、好玩"六方面内容。比如,针对外国人来华过年热情高涨,鼓励各 地发布多语种春节民俗地图,一键解锁庙会灯会、老字号、非遗市集等年味体验,方便国际旅客"入乡 随俗过大年";同时,进一步完善银行卡、移动支付、现金等支付环境,给境外旅客提供省心、快捷的 消费体验。 再看"5",它包括加力以旧换新、便利入境消费、加大金融支持等五方面措施。比如,春节期间,共投 放以旧换新的首批国补资金625亿元人民币。特斯拉公司相关人士告诉《国际锐评》,公司在春节期间 推出多项金融与产品优惠政策,客流量明显增长,"从直播间里热烈互动,到线下门店顾客络绎不绝, 都彰显出人们对新年消费市场持续向好的信心与期待"。 假期前四天,海南离岛免税销售额达9.7亿元、增长15.8%;外企纷纷推陈出新抢滩"年味"市场……透过 丙午马年这个"加长版"春节,国际社会看到了中国消费市场的活力。雀巢大中华区董事长兼首席执行官 马凯思与《国际锐评》交流说,春节作为全年消费旺季之一,展现出强劲的内需潜力,"我们将通过不 断深入本土化 ...
来财了!超10亿元春节“礼包”持续发放!有奖发票“火了”
Xin Lang Cai Jing· 2026-02-20 05:14
【导读】春节假期有奖发票"火了",多地公布领奖情况 这个春节假期,有奖发票"火了"! 近期,基金君在多个社交平台上发现,有大量网友晒出自己在各个平台有奖发票的中奖"成绩单"。 基金君在第一时间按照网友攻略试水,分别在微信、支付宝、银联云闪付三个渠道进行了三次抽奖,"战绩"分别为30元、50元、50元,中奖率颇高。还没 参加的朋友,可以赶紧试试。 此外,也有不少网友晒出自己的"中奖心得"及攻略,包括平台选择、城市选择、抽奖时段、发票金额等。 值得一提的是,除了线下消费获取发票外,消费者日常在各大平台、App上的消费记录,大多可通过补开发票的方式参与抽奖,大大提高了抽奖的频次和 效率。 另外,目前各大平台多将有奖发票活动置于首页或搜索关键字前列,消费者可轻易找到参与入口。 近期,多地政府部门陆续公布当地发放"红包"情况。例如,据合肥市商务局数据,截至2月17日,当地累计中奖用户数397280人,中奖发票张数为2094077 张,发放红包金额5945.51万元,有效提升了用户获得感与活动吸引力。 绍兴商务数据显示,2月14日—2月18日,市民累计上传发票近70万张,共领取奖金超848万元。 目前,主要参与平台有银联 ...
春节消费添利好 哈密以旧换新补贴加码惠民
Sou Hu Cai Jing· 2026-02-16 02:28
Core Insights - The Xinjiang Uygur Autonomous Region is enhancing consumer subsidies for the "old-for-new" policy during the Spring Festival to stimulate consumption and support the retail sector [1][2] - The initiative includes increased subsidies for various consumer goods, particularly in the automotive and home appliance sectors, to make new purchases more affordable for residents [1][2] Group 1: Policy Implementation - The local government is increasing the number of subsidies available for the "old-for-new" program, focusing on essential consumer goods [1][2] - Consumers can access subsidies through the Yunshanfu APP, where they can obtain qualification vouchers for automotive, home appliance, digital, and smart products [1][2] - The policy aims to lower the cost of upgrading household items and vehicles, thereby stimulating the local economy during the festive season [1] Group 2: Business Support - The government encourages automotive and home appliance companies to offer additional discounts and promotions alongside the subsidies [1][2] - The dual benefit of government subsidies and retailer discounts is expected to effectively activate the consumer market during the Spring Festival [1] - The local business bureau is committed to ensuring that the subsidies are delivered efficiently and that consumers are well-informed about the available benefits [2]
郑州市有奖发票试点活动启动
Zheng Zhou Ri Bao· 2026-02-13 00:52
Core Points - Zhengzhou has officially launched a prize invoice pilot program to encourage consumers to request invoices and promote consumption growth [2][5] - The total prize pool for the activity is 260 million yuan, with individual invoices eligible for a maximum prize of 800 yuan [2][5] - The program runs from February 12 to July 31, with the invoice participation period from February 12 to July 8 [2][6] Group 1: Program Details - The program is a collaboration between multiple departments, including the Municipal Bureau of Commerce, Finance, and Taxation [2] - Eligible invoices must be digital, compliant, and have a total amount of 100 yuan or more [2][3] - The program covers eight key industries: retail, catering, accommodation, cultural arts, entertainment, tourism, sports, and residential services [2] Group 2: Prize Distribution - The prize distribution includes both "instant lottery" and "scheduled lottery" formats [3] - Instant lottery results are displayed in real-time after invoice upload, while scheduled lottery results are announced on the 15th and 30th of each month [3] - Prizes for the scheduled lottery are categorized into three tiers: first prize of 800 yuan, second prize of 500 yuan, and third prize of 80 yuan [3] Group 3: Participation Guidelines - Consumers can upload invoices through the "Zhenghao Ban" app or designated third-party platforms [4][6] - Each consumer can upload a maximum of five eligible invoices per scheduled lottery cycle [6] - Duplicate uploads across multiple platforms will disqualify the consumer from the current lottery cycle [6]
“史上最长”春节假期来临 多部门联动送政策红包
Xin Lang Cai Jing· 2026-02-11 16:40
Core Insights - The Chinese government is implementing a series of measures to boost consumer spending during the upcoming Spring Festival, including a total of 2.05 billion yuan allocated for consumer benefits and over 360 million yuan in consumption subsidies [1][2] - The "2026 Spring Festival Special Activities" will feature a combination of policies and activities aimed at stimulating holiday consumption, with a focus on creating a favorable financial environment for consumers [1][2] Group 1: Consumer Support Initiatives - Three major packages have been introduced for consumers during the Spring Festival: 1. Trade-in subsidies to encourage consumers to exchange old products for new ones [2] 2. A lottery for invoices in 50 cities, with a total of 10 billion yuan in rewards planned for the six-month pilot, including over 1 billion yuan during the Spring Festival [2] 3. Financial support from banks and payment institutions to offer various discounts across multiple sectors, including travel and dining [2][4] Group 2: Financial Environment Enhancement - The financial regulatory authority is promoting a combination of investments in goods and services to enhance consumer financing, focusing on reducing costs, improving services, and ensuring strong guarantees for consumers [1][3] - Financial institutions are encouraged to innovate and tailor financial products to meet the diverse needs of consumers, particularly in new consumption areas such as digital and green services [3][4] Group 3: Market Supply Assurance - The government is taking steps to ensure a stable supply of essential goods during the Spring Festival, with significant increases in inventory levels for staple foods such as grains, meat, and vegetables [8][9] - Various regions are actively organizing supply chains and increasing stock levels to meet the heightened demand during the holiday season, with measures including the release of government reserves to stabilize prices [9][10]
热点追踪|新春补贴已备好!春节这么买,更优惠!
Xin Hua She· 2026-02-11 13:43
Core Viewpoint - The Chinese government is implementing a series of promotional activities to boost consumer spending during the Spring Festival, aiming to stimulate economic growth and enhance consumer confidence [3][10]. Group 1: Government Initiatives - The Ministry of Commerce and nine other agencies have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan," which will run from February 15 to 23, focusing on six areas: food, accommodation, transportation, tourism, shopping, and entertainment [3]. - The "2026 National Online New Year Goods Festival" is also being held, promoting both online and offline sales to create a vibrant consumer atmosphere [3]. - The Ministry of Culture and Tourism has initiated a nationwide cultural and tourism consumption month, offering over 360 million yuan in consumer vouchers and organizing around 30,000 cultural and tourism events [3]. Group 2: Consumer Engagement Strategies - New methods for distributing consumer vouchers, such as lottery-based systems, are being introduced to enhance consumer participation and engagement [5][7]. - In Hunan Province, a special consumption voucher program has been launched with a total value exceeding 20 million yuan, covering various sectors including dining and home services [7]. - The Shanghai Yuyuan Lantern Festival has adopted a "one ticket for all" model, linking ticket purchases to additional benefits like free parking and shopping discounts [8]. Group 3: Subsidy Programs - The dual subsidy model of "national subsidies" and "local subsidies" is being implemented to encourage consumers to replace old products with new ones, particularly in the automotive and home appliance sectors [9]. - In Nanchang, a total of 33.2 million yuan in automotive subsidies is available, with individual consumers eligible for up to 6,000 yuan in combined subsidies [9]. - Jiangsu Province has seen significant sales growth, with 5.4 billion yuan in subsidies leading to nearly 40 billion yuan in sales, demonstrating the effectiveness of these subsidy programs [9]. Group 4: Economic Impact - The initiatives are expected to enhance the integration of consumer spending with economic growth, reflecting a shift in consumer demand towards higher quality and better services [10]. - The focus on improving consumer experience and satisfaction is seen as a key driver for economic transformation and high-quality development in China [10].
【文化中国行】春节期间甘肃省将举办6500余场文化活动
Xin Lang Cai Jing· 2026-02-10 00:31
每日甘肃网兰州讯(新甘肃·甘肃日报记者白永萍)记者获悉,2026年2月10日至3月3日(正月十五), 我省将围绕春节主题,统筹开展各类文化活动6500余场,丰富群众节日精神文化生活,营造欢乐祥和的 新春氛围。 本次活动由省委宣传部、省文旅厅统筹,省市县三级联动,聚焦群众精神文化需求,整合各类文化资 源,采取政府购买服务与引导群众自发举办相结合的方式,涵盖文艺惠民演出、公益电影放映、送春联 送万"福"、非遗和民俗展示、研学社教、全民阅读等多个类别,实现线上线下全覆盖、省市县齐联动。 责任编辑:杨晨雨 【文化中国行】 省直层面,省博物馆、省图书馆、甘肃简牍博物馆等文化场馆节日期间免费开放,重点面向青少年开展 互动体验、非遗展示等系列春节主题活动。新华书店系统同步开展优惠购书、亲子阅读等活动。省直文 艺院团精选舞剧、秦腔、儿童剧等优秀作品,在黄河剧院等地开展33场惠民演出。省电影局组织1790 场"好片贺岁·情暖万家"公益电影放映,覆盖城乡社区、乡村广场,同时联合甘肃银联投放观影消费 券,市民购票可享满30元最高减25元优惠。省文联组织文艺工作者走进街道、乡村,开展慰问演出、写 春联送"福"字等4场文艺志愿活动。甘 ...
一问到底丨有奖发票来了 哪些发票可以抽奖?怎么参与?
Yang Shi Wang· 2026-02-06 15:57
Core Viewpoint - The Chinese government is launching a pilot program for prize invoices in 50 cities to stimulate consumer demand and enhance consumption vitality [1][6]. Group 1: Pilot Cities - The pilot cities for the prize invoice program include four direct-controlled municipalities: Beijing, Tianjin, Shanghai, and Chongqing, as well as five separately planned cities: Dalian, Qingdao, Ningbo, Xiamen, and Shenzhen, along with 41 other cities such as Shijiazhuang, Taiyuan, Hohhot, Shenyang, Nanjing, Huzhou, and Guangzhou [1]. Group 2: Eligible Invoices and Prize Structure - The prize invoice program covers a wide range of daily consumption scenarios, including retail, catering, accommodation, cultural arts, entertainment, tourism, sports, and residential services, which are closely related to the public's daily life [2]. - To participate, the invoice must have a face value of at least 100 yuan, and the maximum prize for a single invoice is set at 800 yuan [4]. Group 3: Participation Process - Consumers can participate in the prize invoice draw by obtaining digital ordinary invoices with a value of 100 yuan or more, which must be issued during the activity period and include the consumer's personal name [9]. - In Ningbo, for example, consumers can register their information and upload their invoices to participate in the draw, with real-time results available through the system [10]. Group 4: Implementation and Monitoring - The pilot program will be implemented for six months, from February to July, with cities gradually starting the draw as technical conditions are met [17]. - Local tax authorities will monitor the invoices involved in the program to ensure compliance and address any potential violations [14].
一探上海两会|记者观察:促消费、稳就业、强金融 今年政府工作报告为这些领域划重点
Di Yi Cai Jing· 2026-02-03 12:52
2月3日,上海市第十六届人民代表大会第四次会议在世博中心开幕,上海市市长龚正作《政府工作报 告》。报告系统回顾了2025年上海经济社会发展的各项成就,其中民生改善、教育卫生、文化建设等方 面成效显著。第一财经记者现场观察到,在促进消费、稳定就业、强化国际金融中心建设等领域,报告 均作出具体安排,为上海2026年高质量发展描绘了清晰蓝图。 2月3日,上海市第十六届人民代表大会第四次会议在世博中心开幕,上海市市长龚正作《政府工作报 告》。报告系统回顾了2025年上海经济社会发展的各项成就,其中民生改善、教育卫生、文化建设等方 面成效显著。第一财经记者现场观察到,在促进消费、稳定就业、强化国际金融中心建设等领域,报告 均作出具体安排,为上海2026年高质量发展描绘了清晰蓝图。 ...
央企共赢ETF国泰(517090)回调超3%,市场关注国企改革主线叙事
Mei Ri Jing Ji Xin Wen· 2026-02-02 07:02
央企共赢ETF国泰(517090)跟踪的是富时中国国企开放共赢指数,该指数涵盖100只成分股,包括80 只A股及20只港股,聚焦于国务院国资委旗下的国有企业,旨在反映具有全球化与可持续发展潜力的中 国国企整体表现。 (文章来源:每日经济新闻) 东吴证券指出,2026年,自上而下的促进消费、扩大服务消费预计会成为核心主线,而在地方实际的促 进落地抓手,预计会落在国企改革上。2026年消费尤其是场景化消费(如旅游景区,商超百货)会出现 较多国企改革的动作,包括且不限于股权变化,管理层变化,新牌照的变化,新商业模式变化等。 ...