Workflow
葡萄酒庄
icon
Search documents
天池脚下野奢森林白兰地度假庄园9月开庄
Qi Lu Wan Bao· 2025-08-06 03:16
齐鲁晚报·齐鲁壹点 孟广鑫 北纬44度,承载三千年西域葡萄酒文化、融汇古丝路文明与天山生态美学的冰湖庄园,将于2025年9月开庄。 天山冰湖度假庄园坐落于5445米天山博格达峰与万年冰川孕育的冰湖之间,依托新疆第一家专业葡萄酒庄——天山冰湖酒庄,以"野奢隐逸+归璞自然+西域 文化+白兰地葡萄酒深度体验"为核心,打造一处自然文化产业融合的生态秘境。 活态生态文化遗产 天山冰湖度假区地处古丝绸之路新北道要塞,汉唐时期北庭都护府辖地,毗邻天山天池16公里,位于世界雪域至沙漠最短距离的黄金分割点。 这座活态白兰地葡萄酒文化遗产,将西域三千年葡萄酒及古丝路文化与现代隐逸生态美学融合,用万年冰川雪水,酿造一杯穿越汉代戍边到当代森林野奢的 琥珀佳酿。 五个灵魂核心体验 1.首批单桶定制白兰地私藏计划 限量发售单桶定制白兰地(详情请咨询) "桶主"共享两大"庄主"(酒庄&庄园)权益 2.白兰地葡萄酒文化朝圣 世界白兰地葡萄酒博物馆溯源3千年西域酒史 展陈古法酿酒器具与西域青铜器皿 沉浸式解密文化风土密码 3.五大垂直景观生态治愈 雪山、葡园、林地、湿地、冰湖 感受"一日四季"的奇绝风土 打卡博格达峰"日照金山" 4.野奢森林 ...
博士茶馆哲宁老师:酒庄互联网营销的颠覆者
Sou Hu Cai Jing· 2025-05-20 03:29
Core Insights - The article discusses how traditional wineries can leverage internet marketing to overcome geographical limitations and effectively reach target consumers in the digital economy [1][30] - It emphasizes the importance of a systematic digital marketing solution to enhance brand influence and achieve significant sales growth [1][30] Group 1: Pain Points and Opportunities in Winery Internet Marketing - Traditional wineries rely heavily on offline channels such as distributors and tasting events, which are costly and have limited reach, making it difficult to connect with younger consumers [3] - The rise of internet marketing presents new opportunities for wineries, including precise marketing through big data analysis to target high-end wine consumers [4] - Storytelling through short videos, live streaming, and social media can enhance user engagement and brand loyalty [5] Group 2: Internet Marketing Strategies by Zhening - Wineries should focus on building a "brand IP" by sharing their history, craftsmanship, and culture through various digital platforms [7] - Collaborating with influencers and lifestyle bloggers can expand brand influence and reach [8] - The integration of social e-commerce and private traffic operations, such as mini-programs and community marketing, can improve conversion rates and customer retention [9][10][11] Group 3: Innovative Marketing Approaches - Live streaming has become a crucial sales channel, with strategies like immersive live experiences and expert endorsements enhancing credibility [12][13] - Cross-industry collaborations with high-end hotels and restaurants can elevate brand positioning and attract affluent customers [15][16] - Custom services for high-end clients, such as personalized wine labels, can add value and strengthen customer relationships [17] Group 4: Success Cases - Under Zhening's guidance, a French winery saw a 300% increase in sales within three months through Douyin short videos and private community engagement [18] - A domestic boutique winery improved its repurchase rate by 50% using live streaming and a membership system [19] - Emerging brands quickly penetrated the high-end market through influencer marketing and cross-industry collaborations [20] Group 5: Future Trends in Winery Internet Marketing - Future winery marketing is expected to become more intelligent and personalized, utilizing AI for precise product recommendations [27] - Innovative marketing strategies may include virtual wineries and NFT wine labels [28] - Emphasizing sustainable practices, such as organic farming and eco-friendly packaging, will attract younger consumers [29]