Core Viewpoint - The article discusses the importance of leveraging new media technology to enhance the digital transformation and image-based communication of traditional industries, particularly in the context of rural revitalization strategies in China [1]. Group 1: Company Insights - Fuzhou Shiyi Media Co., Ltd. has established a unique office environment by replicating an "ancient building" in Minhou County, showcasing professional live streaming equipment and a structured operational approach [3]. - The company emphasizes a selection logic for products that must have stories and quality, ensuring that local goods like Xiuqiu mushrooms and handmade noodles undergo rigorous quality checks before being featured in live streams [3]. - The live streaming strategy includes integrating farmer stories into the presentation and utilizing interactive designs to enhance consumer engagement, aiming to connect rural producers with broader markets [3]. Group 2: Industry Developments - Minhou County Supply and Marketing Cooperative has achieved over 700,000 yuan in sales since focusing on e-commerce for agricultural assistance, with a peak of 1,300 viewers in a single live stream [4]. - The cooperative faces challenges such as high logistics costs and a lack of professional media talent for content enhancement, which limits their market reach beyond local areas [4]. - The cooperative's core goal is to serve farmers, with live streaming revenue being a small part of their overall business strategy, highlighting the need for a comprehensive approach from production to consumption [4]. Group 3: Broader Context - The practice team’s visit aligns with national efforts to promote rural revitalization and the "Ten Thousand Projects" initiative, showcasing how Minhou County is leveraging media to connect rural agriculture with digital platforms [5]. - Fuzhou Shiyi Media is expanding its vision nationally, collaborating with regions like Ningxia to build a network for e-commerce cultural media [5]. - The initiative represents a grassroots implementation of the "Digital Commerce Promotes Agriculture" strategy, emphasizing the role of media in enhancing agricultural practices and market access [5].