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全球纯电市场需求降温,兰博基尼CEO:正重新评估新车型规划
第一财经· 2025-10-31 15:47
Core Viewpoint - The acceptance of pure electric vehicles (EVs) in the global market is slowing down compared to earlier predictions, prompting luxury brands like Lamborghini to reconsider their electric vehicle strategies [3][4]. Group 1: Lamborghini's Strategy - Lamborghini plans to continue with plug-in hybrid models for the upcoming Urus replacement, rather than fully electric vehicles, with a decision on their fourth model's powertrain expected this year [3]. - The company's electrification strategy is divided into two phases, with the first phase starting in March 2023, introducing the Revuelto, a high-performance V12 plug-in hybrid supercar [3]. - The second phase aims to launch the first pure electric vehicle by 2028, which has been delayed from the original timeline of introducing it by 2030 [3]. Group 2: Market Trends - Other luxury brands, such as Porsche, are also delaying the launch of new pure electric models and extending the production life of internal combustion and hybrid vehicles for the next decade [4]. - The current market demand for ultra-luxury pure electric vehicles has not yet materialized, leading brands to prioritize hybrid models [4][5]. - The challenge of balancing weight and performance in pure electric supercars has contributed to the delay in their introduction, as technology has not yet met the performance expectations of luxury vehicles [5].