Core Viewpoint - The acceptance of pure electric vehicles (EVs) in the global market is slowing down compared to earlier predictions, prompting luxury brands like Lamborghini to reconsider their electric vehicle strategies [3][4]. Group 1: Lamborghini's Strategy - Lamborghini plans to continue with plug-in hybrid models for the upcoming Urus replacement, rather than fully electric vehicles, with a decision on their fourth model's powertrain expected this year [3]. - The company's electrification strategy is divided into two phases, with the first phase starting in March 2023, introducing the Revuelto, a high-performance V12 plug-in hybrid supercar [3]. - The second phase aims to launch the first pure electric vehicle by 2028, which has been delayed from the original timeline of introducing it by 2030 [3]. Group 2: Market Trends - Other luxury brands, such as Porsche, are also delaying the launch of new pure electric models and extending the production life of internal combustion and hybrid vehicles for the next decade [4]. - The current market demand for ultra-luxury pure electric vehicles has not yet materialized, leading brands to prioritize hybrid models [4][5]. - The challenge of balancing weight and performance in pure electric supercars has contributed to the delay in their introduction, as technology has not yet met the performance expectations of luxury vehicles [5].

Group 1 - The global market is experiencing a noticeable trend where the acceptance of pure electric vehicles (EVs) is slowing down compared to earlier predictions [1] - Lamborghini plans to continue with plug-in hybrid models for its Urus successor, set to launch in 2029, while evaluating the powertrain for its fourth model [1] - Lamborghini's electrification strategy consists of two phases, with the first phase starting in March 2023, introducing the Revuelto, a high-performance V12 plug-in hybrid supercar [1] Group 2 - Porsche has made significant changes to its electric vehicle strategy, delaying the launch of several new pure electric models and extending the production life of internal combustion and hybrid vehicles for the next decade [2] - Lamborghini believes in not rushing to be the first to market with pure electric models, ensuring that infrastructure is in place and that the vehicles represent Lamborghini's extreme performance [2] - The demand for ultra-luxury pure electric vehicles has not yet formed, leading to a general trend among luxury brands to introduce hybrid models first while extending the use of internal combustion engines [2]

Group 1 - The core viewpoint of the article highlights the impact of U.S. tariffs on Lamborghini's sales, with CEO Stephan Winkelmann noting that some American customers are delaying purchases due to uncertainty surrounding the final tariff rates [2][3] - Lamborghini has a significant backlog of orders, allowing the company to withstand some pressure from tariffs, but the tariffs have still caused notable disruptions [2][4] - The company is part of the Audi Group under Volkswagen, and it is projected that Lamborghini's revenue will exceed €3 billion (approximately $3.5 billion) in the 2024 fiscal year, reflecting a 16% year-on-year growth [4] Group 2 - Lamborghini's customer base is diversifying, with the average age of owners dropping to below 45 years, and in Asia, the average age is around 30 [5] - The average Lamborghini owner possesses five cars, while owners of the high-end model Revuelto average ten cars [5] - Winkelmann expresses confidence in the judgment of wealthy customers, indicating that their financial success is not coincidental and they understand the implications of their purchasing decisions [6]

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Core Insights - Lamborghini achieved a record revenue of €3.09 billion in 2024, with a delivery volume of 10,687 units and an operating profit of €835 million, marking a 15.5% increase from 2023 [1][2] - The automotive industry is undergoing significant transformation, with traditional manufacturing jobs disappearing at a rate of 3% per week, while demand for smart cockpit engineers has surged by 200% [1] - Lamborghini's strategy focuses on maintaining scarcity and a long-term perspective, which has allowed the company to thrive amid industry challenges [2][3] Financial Performance - Lamborghini's revenue surpassed €3 billion for the first time, reaching €3.09 billion [1] - The operating profit hit a historical high of €835 million, reflecting a 15.5% growth compared to the previous year [1] Strategic Initiatives - Lamborghini is the first supercar manufacturer to achieve full hybridization across its entire model range, including the Revuelto and Urus SE, with the upcoming Temerario [3][8] - The company emphasizes maintaining a balance between product demand and production capacity, with an average global order backlog of approximately 1.5 years [3][6] Market Positioning - Lamborghini's brand strategy involves continuous investment in brand image and innovation, ensuring that products remain desirable and retain value [3][6] - The company aims to enhance customer experience by focusing on driving pleasure and emotional connection rather than merely viewing vehicles as transportation [9][10] Future Outlook - Lamborghini plans to introduce its first fully electric model by 2025, aligning with market trends and consumer preferences for high-performance electric vehicles [8] - The company is committed to reducing carbon emissions while improving vehicle performance, reflecting its dedication to sustainability [8][9]