Group 1 - The core viewpoint of the article highlights the impact of U.S. tariffs on Lamborghini's sales, with CEO Stephan Winkelmann noting that some American customers are delaying purchases due to uncertainty surrounding the final tariff rates [2][3] - Lamborghini has a significant backlog of orders, allowing the company to withstand some pressure from tariffs, but the tariffs have still caused notable disruptions [2][4] - The company is part of the Audi Group under Volkswagen, and it is projected that Lamborghini's revenue will exceed €3 billion (approximately $3.5 billion) in the 2024 fiscal year, reflecting a 16% year-on-year growth [4] Group 2 - Lamborghini's customer base is diversifying, with the average age of owners dropping to below 45 years, and in Asia, the average age is around 30 [5] - The average Lamborghini owner possesses five cars, while owners of the high-end model Revuelto average ten cars [5] - Winkelmann expresses confidence in the judgment of wealthy customers, indicating that their financial success is not coincidental and they understand the implications of their purchasing decisions [6]

Can’t afford a $664,799 Lamborghini Revuelto? Buy a $382,654 Temerario instead! Here's our car columnist's review of the new Lambo flagship coupe. https://t.co/8GOSPeqFhA ...

Core Insights - Lamborghini achieved a record revenue of €3.09 billion in 2024, with a delivery volume of 10,687 units and an operating profit of €835 million, marking a 15.5% increase from 2023 [1][2] - The automotive industry is undergoing significant transformation, with traditional manufacturing jobs disappearing at a rate of 3% per week, while demand for smart cockpit engineers has surged by 200% [1] - Lamborghini's strategy focuses on maintaining scarcity and a long-term perspective, which has allowed the company to thrive amid industry challenges [2][3] Financial Performance - Lamborghini's revenue surpassed €3 billion for the first time, reaching €3.09 billion [1] - The operating profit hit a historical high of €835 million, reflecting a 15.5% growth compared to the previous year [1] Strategic Initiatives - Lamborghini is the first supercar manufacturer to achieve full hybridization across its entire model range, including the Revuelto and Urus SE, with the upcoming Temerario [3][8] - The company emphasizes maintaining a balance between product demand and production capacity, with an average global order backlog of approximately 1.5 years [3][6] Market Positioning - Lamborghini's brand strategy involves continuous investment in brand image and innovation, ensuring that products remain desirable and retain value [3][6] - The company aims to enhance customer experience by focusing on driving pleasure and emotional connection rather than merely viewing vehicles as transportation [9][10] Future Outlook - Lamborghini plans to introduce its first fully electric model by 2025, aligning with market trends and consumer preferences for high-performance electric vehicles [8] - The company is committed to reducing carbon emissions while improving vehicle performance, reflecting its dedication to sustainability [8][9]