行业研究|可选消费|汽车与汽车零部件 证券研究报告 汽车与汽车零部件行业 周报、月报 2026 年 3 月 2 日 [Table_Title] 商用车持续增长，乘用车结构向上 ——汽车行业周报 [Table_Summary] 报告要点： 商用车持续增长，链上企业基本面稳固 根据中汽协发布数据，2026 年 1 月我国商用车克服传统"淡季"影响， 实现开门红。市场销售 35.87 万辆，同比增长 23%。细分市场方面，重 卡销量 10.5 万辆，同比增长 46%；新能源商用车销量同比增长 62%， 渗透率持续提升；商用车出口继续高位运行，同比增长 23.6%。商用车 增长驱动因素包括"两新"政策推动、老旧营运货车报废更新、新能源商用 车持续渗透以及出口增长等多重因素。展望 2 月，受春节假期因素影响， 预计市场销量环比或有波动，但随着节后复工复产及"金三银四"传统旺 季临近，市场需求有望快速回升。中汽协预测 2026 年商用车市场总销 量将达到 450 万辆，同比增长 4.7%，为汽车行业基本面提供稳定支撑。 进口车销量持续下滑，自主豪华车空间稳步打开 根据海关总署发布数据，2025年进口车销量47.6万辆，同 ...

周报、月报 2026 年 3 月 2 日 [Table_Title] 商用车持续增长，乘用车结构向上 ——汽车行业周报 行业研究|可选消费|汽车与汽车零部件 证券研究报告 汽车与汽车零部件行业 [Table_Summary] 报告要点： 商用车持续增长，链上企业基本面稳固 根据中汽协发布数据，2026 年 1 月我国商用车克服传统"淡季"影响， 实现开门红。市场销售 35.87 万辆，同比增长 23%。细分市场方面，重 卡销量 10.5 万辆，同比增长 46%；新能源商用车销量同比增长 62%， 渗透率持续提升；商用车出口继续高位运行，同比增长 23.6%。商用车 增长驱动因素包括"两新"政策推动、老旧营运货车报废更新、新能源商用 车持续渗透以及出口增长等多重因素。展望 2 月，受春节假期因素影响， 预计市场销量环比或有波动，但随着节后复工复产及"金三银四"传统旺 季临近，市场需求有望快速回升。中汽协预测 2026 年商用车市场总销 量将达到 450 万辆，同比增长 4.7%，为汽车行业基本面提供稳定支撑。 进口车销量持续下滑，自主豪华车空间稳步打开 根据海关总署发布数据，2025年进口车销量47.6万辆，同 ...

Core Viewpoint - The automotive wiring harness industry is experiencing stable growth driven by increasing demand for advanced automotive features and the ongoing trend of electrification and intelligence in vehicles [1][10]. Industry Overview - Automotive wiring harnesses are essential components that facilitate energy transfer and signal transmission within vehicles, categorized into main harnesses and small harnesses based on their functions [3][7]. - The industry is supported by a stable supply of raw materials, particularly copper, which is crucial for high-voltage harnesses due to its excellent conductivity [6][10]. Market Demand and Supply - The demand for automotive wiring harnesses is driven by the growing consumer need for advanced safety and comfort features, such as automatic emergency braking and voice recognition systems [1][10]. - By 2025, the production of automotive wiring harnesses in China is projected to reach 3.025 billion sets, with a year-on-year increase of 2.5%, while demand is expected to hit 2.414 billion sets, up 3.5% [10]. Market Size and Growth - The market size of the automotive wiring harness industry in China is anticipated to reach 139.19 billion yuan by 2025, reflecting a year-on-year growth of 4.2% [10]. - The demand for wiring harnesses in the new energy vehicle sector is expected to grow significantly, with the market size projected to reach 81.785 billion yuan by 2025, a year-on-year increase of 27.0% [11]. Competitive Landscape - The global automotive wiring harness market is dominated by major players from Japan and Europe, while Chinese companies are gradually entering the supply chain, particularly in the new energy vehicle segment [12]. - Key domestic companies include Luxshare Precision, Huagong Electric, and Yongding Co., which are gaining recognition for their capabilities in manufacturing and supplying wiring harnesses [12][13]. Development Trends - The industry is moving towards high-voltage and high-frequency transmission to meet the demands of electric and intelligent vehicles [15]. - There is a strong emphasis on lightweight materials to reduce vehicle weight and improve fuel efficiency, as automotive wiring harnesses contribute significantly to overall vehicle weight [16]. - Automation in production processes is expected to increase, enhancing efficiency and capacity in wiring harness manufacturing [18].

2026 年 02 月 26 日 ▌精密制造领先企业，聚焦三大业务领域 公司成立于 2001 年，是一家精密零组件制造及研发企业，产 品涵盖电子连接器、结构件、镶嵌注塑集成件等，聚焦新能 源汽车电装系统、智能终端及消费电子领域，为行业高端客 户提供定制化系统解决方案，2025 年上半年汽车电子营收占 比 52.32%，贡献公司大部分营收。深耕精密模具和精密零部 件制造领域 20 余年，公司积累了众多优质全球客户，包括 Vantiva、Sagemcom、Verizon、兰吉尔、和硕、启碁、天 弘、柯尼卡美能达、索尼等。2025 年前三季度公司实现营收 13.28 亿元（同比-10.13%），实现归母净利润 1.19 亿元 （同比-38.42%），静待业绩拐点出现。 ▌产品和产能持续拓展，为业绩增长奠定基础 精密制造领先企业，液冷和机器人业务新增看点 —兴瑞科技（002937.SZ）公司动态研究报告 买入(首次) 投资要点 分析师：任春阳 S1050521110006 rency@cfsc.com.cn | 基本数据 | 2 0 2 6-0 2-2 6 | | --- | --- | | 当前股价（元） | 26 ...

NO.3问界回应惠州M9起火：非车辆自身原因导致 2月23日，问界汽车发布《关于广东省惠州市车辆起火的说明》称，2026年2月21日，一辆问界M9在广 东省惠州市附近起火，事件未造成人员伤亡。经初步调查，车辆三电系统状态正常，且未见车辆其它自 身异常，判断事件非车辆自身原因导致。公司将密切配合有关部门完成后续调查并积极协助用户处理后 续事宜。 点评：此次问界M9起火事件虽初步判定非车辆自身原因，但在其销量冲刺的关键阶段发生，仍可能在 短期内引发部分消费者对产品安全性的疑虑。对行业而言，任何一起高端新能源车的安全事故都会促使 市场更加关注全行业的质量管控与应急响应机制。此类事件考验着企业的危机公关能力，也提醒投资者 需关注品牌快速增长背后的质量与风险管理维度。 丨 2026年2月24日星期二丨 NO.1崔东树：2026年1月乘用车均价升至18.6万元 2月23日，乘联分会秘书长崔东树发文称，2026年乘用车市场的产品销售均价大幅上升，影响价格变化 的主要是结构和销量变化。2026年1月，乘用车均价18.6万元，均价提升1.5万元。消费普及是未来最重 要趋势。随着新能源汽车车辆购置税免税政策的退出和新能源车免税技 ...

IT之家 2 月 19 日消息，在欧盟排放法规不断收紧的背景下，高性能车也必须拥抱电动化。北京时间今天晚间，奥迪推出了 RS 系列首款插混车型 ——2026 款奥迪 RS5。 dian 177 o Ho 2 STANDARD STATES AND THE STATE " = = = = = = 000 IN RS5 (s) 7 0 C A y Mer Stan TOUD NET UN IN RS 512E 新车保留双涡轮 2.9L V6 发动机，最大功率 503 马力，比上一代提升 59 马力；匹配 8 速自动变速箱和升级版 quattro 四驱系统，并加入后轴扭矩分配功能。 RS torque rear 模式可强化后驱特性，仅适用于封闭道路环境。变速箱配合自锁差速器，最多 85% 扭矩可分配至后轴。 新 RS5 将于今年第一季度在欧洲上市。德国售价方面，RS5 Sedan 起步价 106200 欧元（IT之家注：现汇率约 合 86.6 万元人民币），RS5 Avant 起步价 107850 欧元（现汇率约合 87.9 万元人民币），预计夏季交付。 新车配备 25.9kWh 电池，支持纯电行驶，城市工况续航 ...

Core Viewpoint - The article discusses the significant price drop of the Audi A3, which has now reached a market price of just over 100,000 yuan, making it comparable to mainstream models like the Volkswagen Lavida and Toyota Corolla. This shift has altered consumer perceptions of luxury vehicles and raised questions about brand value and market positioning [6][9][21]. Price Changes and Market Dynamics - Audi has reduced the entry-level A3's terminal price to just over 100,000 yuan, a stark contrast to its previous pricing, which was around 190,000 yuan from 2016 to 2019 [11][12]. - Despite the price drop, sales have not surged as expected, with some Audi dealerships closing down due to poor performance, indicating a deeper market adjustment rather than a simple promotional cycle [9][15]. - The official price range for the Audi A3 remains between 165,900 yuan and 209,900 yuan, but actual transaction prices have fallen to around 120,000 yuan in many regions [11][12]. Sales Performance and Dealer Challenges - Audi A3's sales have been declining, with 2024 sales at 53,200 units, the lowest in five years, and a slight recovery in 2025 to 66,800 units primarily due to significant discounts [14]. - Over 52% of automotive dealers in China reported losses in the first half of 2025, leading to the closure of several Audi dealerships across various provinces [15][17]. Consumer Perception and Competition - The price reduction has led to a perception shift among consumers, with some referring to the A3 as an "affordable luxury car," questioning its brand prestige [9][21]. - The competitive landscape has changed, with the A3 now facing competition from domestic electric vehicles that offer better space and comfort at similar price points [21][24]. Strategic Adjustments and Future Outlook - Audi is adjusting its strategy by halting plans to phase out internal combustion engine vehicles and focusing on a mixed approach of fuel, electric, and hybrid models [27]. - The company is also collaborating with local tech firms to enhance its smart driving capabilities, aiming to balance traditional strengths with modern technological demands [28][29]. - 2026 is projected to be a critical year for Audi, as the effectiveness of its strategic adjustments will determine its market position in China [31][32].

Core Viewpoint - Colombia leads the electric vehicle market in Latin America, with a projected 34.5% share of electric and hybrid vehicle sales by 2025 [1] Sales Performance - In 2025, Colombia is expected to sell 87,677 electric vehicles, ranking third in the region, behind Brazil and Mexico [1] - The sales volume in Colombia shows a year-on-year growth of 69%, placing it fourth in growth rate among the 11 Latin American countries [1] Industry Concerns - The Colombian Automotive Industry Association expresses concerns over government tax policies, indicating that continuous tax increases may weaken industry competitiveness and hinder market expansion [1]

Core Insights - The automotive industry in China is rapidly transitioning towards electrification and intelligence, necessitating that automakers become more agile and user-centric to capture market opportunities [1][4] - The management of product families in joint ventures poses significant challenges, particularly in integrating family branding with electrification and intelligence [1][4] Group 1: Product Development and Localization - The approach to product development has shifted from merely adapting global models to actively defining core technologies based on local market needs [4][5] - The upcoming electric vehicle models from SAIC Volkswagen, set to launch in 2026, are developed through extensive local user scenario testing, incorporating leading industry technologies and enhancing supply chain collaboration [4][5] - The development of a high-performance battery pack tailored for Chinese consumers exemplifies the shift towards local customization, ensuring top safety standards while optimizing range [4][5] Group 2: Safety and Quality Standards - SAIC Volkswagen has established a "five-star safety protection" system for battery packs, incorporating multiple safety measures to prevent thermal runaway and enhance durability [6] - The battery pack design integrates both German safety standards and Chinese design innovations, ensuring compliance with global safety tests while meeting local performance expectations [6][7] - The successful testing of the Passat ePro under stringent safety standards marks a significant milestone in the company's commitment to quality in the electric vehicle sector [6][7] Group 3: Collaboration and User-Centric Design - The collaboration between Chinese and German teams has evolved to involve early-stage discussions on user scenarios, technical routes, and cost structures, fostering a more integrated approach to product development [8][9] - Product managers are now expected to engage deeply with user needs and vehicle scenarios, enhancing their understanding of system architecture and energy management [8][9] - The goal is to create vehicles that resonate with users, leading to feedback that indicates the vehicle truly understands their needs [8][9]

Investment Rating - The investment rating for the company is "Buy" (首次) [3] Core Views - The company focuses on customized automotive system connectors, primarily producing special fasteners and seat locks, which are widely used in various automotive systems [8][13] - The company has established strong partnerships with major automotive manufacturers and parts suppliers, positioning itself as a key supplier in the automotive fastener and seat lock market [13][14] - The company is actively expanding its product offerings into the new energy vehicle sector and automotive smart electronics, leveraging its R&D and production capabilities [14][15] - Continuous technological development and new product launches are expected to drive long-term business growth [15][16] Financial Data and Valuation - The company’s projected revenues for 2025-2027 are estimated at 784 million, 908 million, and 1,054 million yuan, with year-on-year growth rates of 15.0%, 15.9%, and 16.1% respectively [19] - The projected net profits for the same period are expected to be 111 million, 124 million, and 139 million yuan, with growth rates of 3.6%, 11.8%, and 12.2% respectively [19] - The company’s earnings per share (EPS) are projected to be 0.26, 0.29, and 0.33 yuan for 2025, 2026, and 2027 respectively [19] - The company’s gross margin is expected to remain stable around 30% for the forecast period [19][20] Business Highlights - The company has a strong customer base, being a first-tier supplier to major automotive manufacturers such as Volkswagen China and GAC Honda [14][13] - The company has a market share of approximately 7.45% in the national passenger car seat lock market as of 2023 [14] - The company’s precision components business has seen rapid growth, with a significant increase in the shipment of aluminum precision connectors [15] - The company is expanding its product lines to include electric locks and other innovative solutions for the automotive industry [18]