First of all, great to see you. Really excited about the new products that you have to show this weekend and that you have for for customers to buy. But I first want to ask you about the business side of it.You have the same certainty now at a slightly higher level, right. 15%. But you have the same problem that Frank Stephan Walser has.You can't make Lamborghinis anywhere else. They have to be built in Sant'agata in Italy, and that's part of the reason people buy them. Right.So are you going to have to rai ...

Can’t afford a $664,799 Lamborghini Revuelto? Buy a $382,654 Temerario instead! Here's our car columnist's review of the new Lambo flagship coupe. https://t.co/8GOSPeqFhA ...

Core Insights - Lamborghini achieved a record revenue of €3.09 billion in 2024, with a delivery volume of 10,687 units and an operating profit of €835 million, marking a 15.5% increase from 2023 [1][2] - The automotive industry is undergoing significant transformation, with traditional manufacturing jobs disappearing at a rate of 3% per week, while demand for smart cockpit engineers has surged by 200% [1] - Lamborghini's strategy focuses on maintaining scarcity and a long-term perspective, which has allowed the company to thrive amid industry challenges [2][3] Financial Performance - Lamborghini's revenue surpassed €3 billion for the first time, reaching €3.09 billion [1] - The operating profit hit a historical high of €835 million, reflecting a 15.5% growth compared to the previous year [1] Strategic Initiatives - Lamborghini is the first supercar manufacturer to achieve full hybridization across its entire model range, including the Revuelto and Urus SE, with the upcoming Temerario [3][8] - The company emphasizes maintaining a balance between product demand and production capacity, with an average global order backlog of approximately 1.5 years [3][6] Market Positioning - Lamborghini's brand strategy involves continuous investment in brand image and innovation, ensuring that products remain desirable and retain value [3][6] - The company aims to enhance customer experience by focusing on driving pleasure and emotional connection rather than merely viewing vehicles as transportation [9][10] Future Outlook - Lamborghini plans to introduce its first fully electric model by 2025, aligning with market trends and consumer preferences for high-performance electric vehicles [8] - The company is committed to reducing carbon emissions while improving vehicle performance, reflecting its dedication to sustainability [8][9]