Core Insights - The popularity of "Su Super" has significantly increased among the youth demographic in Jiangsu as summer vacation begins [1] - There is a notable rise in consumption related to football in Jiangsu, driven by the "Su Super" league [1] Summary by Category - **Youth Engagement** - Youth football training registrations in Jiangsu have rapidly increased [1] - **Consumer Behavior** - Since the start of "Su Super" on May 10, searches for Jiangsu football-related products have doubled year-on-year [1] - Suzhou ranks first in the province for football equipment sales [1] - **Specific Product Performance** - Sales of football tactical boards in Suqian have reached approximately three times their previous levels [1] - Sales of shin guards in Yangzhou have increased by over 200% [1]