Core Viewpoint - The popularity of "Su Super" has significantly increased among the youth, leading to a surge in youth football training registrations and related consumption in Jiangsu province [1][2][3]. Group 1: Youth Football Training - In Jiangsu, there has been a rapid increase in registrations for youth football training courses, particularly with the arrival of summer vacation [2][3]. - A football training course in Nanjing reported a 20% increase in inquiries compared to last year, with a notable interest from children aged 4 to 6 [5]. - Many parents, who previously had little knowledge of football, are now seeking information about football courses for their children [7]. Group 2: Football Merchandise Sales - The official merchandise store for "Su Super" reported sales of approximately 8,000 jerseys in the last ten days, with a 30% increase in sales over the past week [9][10]. - Since the start of "Su Super" on May 10, the search volume for football-related products in Jiangsu has doubled, with Suzhou leading in transaction volume for football equipment [12]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and shin guards in Yangzhou, which have increased by over 200% [12].

Group 1 - The "Su Super" league is generating significant interest, with a key match between Nantong and Yancheng attracting 1.36 million ticket requests, highlighting its popularity [1] - Nantong city set up 45 viewing points for the match, promoting events like "Football Night" and "Football + Food" to enhance consumer engagement [1] - The local government launched a series of promotional activities titled "Follow Su Super to Tour Nantong" to integrate sports and tourism [1] Group 2 - In Jiangsu Taizhou, summer night activities are being organized to boost night consumption, coinciding with the "Su Super" matches [2] - The food carnival in Jiangyan District of Taizhou has been extended during "Su Super" weekends, attracting over 20,000 visitors daily since its launch on July 8 [4] - The largest night market in Jingjiang, Taizhou, saw a nearly 40% increase in sales during "Su Super" events, indicating a strong correlation between sports events and local business [6] Group 3 - The popularity of "Su Super" is driving youth engagement in football, with a surge in enrollment for youth football training programs across Jiangsu [7] - Football training sessions are being held for various age groups, reflecting the growing interest in the sport among children [9] - Sales of football-related products have also increased, with official merchandise experiencing a notable uptick in demand [11] Group 4 - Since the start of "Su Super" on May 10, there has been a doubling in search volume for football-related products in Jiangsu, with Suzhou leading in sales [13] - Specific product sales have surged, such as tactical boards in Suqian increasing threefold and shin guards in Yangzhou rising over 200% [13]

Core Viewpoint - The popularity of "Su Super" has significantly increased youth football training registrations and related consumption in Jiangsu province during the summer vacation period [1][2]. Group 1: Youth Football Training - There has been a 20% increase in inquiries for youth football training compared to last year, particularly among children aged 4 to 6 [4]. - Many parents who previously had little knowledge of football are now seeking information and enrolling their children in football courses [4]. Group 2: Football-Related Product Consumption - The "Su Super" league has led to a surge in sales of football-related products, with approximately 8,000 jerseys sold in the last ten days, marking a 30% increase in sales in the past week [5]. - Data from an e-commerce platform indicates that since the start of "Su Super" on May 10, the search volume for Jiangsu football-related products has doubled, with Suzhou leading in transaction volume [7]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and leg guards in Yangzhou, which have increased by over 200% [7].

Core Insights - The popularity of "Su Super" has significantly increased among the youth demographic in Jiangsu as summer vacation begins [1] - There is a notable rise in consumption related to football in Jiangsu, driven by the "Su Super" league [1] Summary by Category - **Youth Engagement** - Youth football training registrations in Jiangsu have rapidly increased [1] - **Consumer Behavior** - Since the start of "Su Super" on May 10, searches for Jiangsu football-related products have doubled year-on-year [1] - Suzhou ranks first in the province for football equipment sales [1] - **Specific Product Performance** - Sales of football tactical boards in Suqian have reached approximately three times their previous levels [1] - Sales of shin guards in Yangzhou have increased by over 200% [1]