Core Viewpoint - The article discusses the introduction of the "Safe Consumption" initiative by Meituan, aimed at addressing the trust crisis in prepaid consumption across various industries, particularly in fitness and education sectors [1][2]. Group 1: Safe Consumption Initiative - Meituan launched a series of "Safe Consumption" products, including flexible payment and compensation solutions for the fitness sector, and a "Safe Learning" product for educational training, promoting a pay-per-use model [1][2]. - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1]. - The initiative aims to enhance consumer trust by providing guarantees for funds and improving service experiences across various sectors, including beauty, fitness, and family entertainment [1][2]. Group 2: Government and Industry Support - The Beijing government has integrated prepaid consumption management into key tasks for building a safe and international consumption center, leveraging technology for regulatory innovation [2]. - The "Safe Learning" product allows for a pay-per-class model, enabling refunds for unused funds if service providers fail to deliver, thus reducing consumer concerns [3]. - The shift towards flexible, short-term payment models reflects changing consumer preferences, moving away from large upfront payments [3]. Group 3: Merchant Support and Future Plans - Meituan offers support measures for participating merchants, including online and offline traffic resources, exclusive branding materials, and platform subsidies [4]. - The company aims to create a safe, transparent, and sustainable consumption model, enhancing consumer rights and boosting confidence in spending [4]. - Future plans include continuous innovation in product offerings and collaboration with government and businesses to strengthen the "Safe Consumption" framework [4].

Group 1 - The issue of prepaid consumption has been a pain point for consumers, with many facing store closures and difficulties in protecting their rights [1] - Liu Kesheng, president of My Hair, highlighted that the chaos surrounding large prepaid consumption affects the healthy development of related industries [1] - Governments and relevant departments have been actively implementing measures to promote the healthy development of prepaid consumption and ensure consumer fund safety [1] Group 2 - The Supreme People's Court recently issued guidelines to combat consumer rights violations, including operators absconding with funds and unfair terms [1] - The Beijing municipal government has included prepaid consumption management in key tasks for building a "Safe Beijing" and an "International Consumption Center City" [1] - Meituan launched a series of "Safe Consumption" products aimed at various service sectors, allowing for per-use redemption and refunds [1] Group 3 - Wu Hailu, deputy secretary-general of the Beijing Consumers Association, emphasized the importance of leveraging internet platform technology to address prepaid consumption issues [2] - Liu Kesheng noted that prepaid consumption on platforms can better protect consumer rights and encourage repeat visits to stores [2] - Over 35,000 stores in Beijing have joined Meituan's "Safe Consumption" series, with significant coverage in the fitness and sports training sectors [2]

Core Insights - The foot massage industry is experiencing rapid growth, with the market size expected to exceed 700 billion yuan by 2025 and reach 1.2 trillion yuan by 2030, indicating a significant investment opportunity [2][7] - The brand "Zu Lai Tang" is highlighted as a successful franchise model, enabling small investors to achieve high returns with minimal investment [1][8] Industry Overview - The foot massage market in China is projected to have a user base of nearly 250 million people by 2025, meaning 1 in every 6 people will be utilizing foot massage services [2] - Young consumers, particularly those under 32, represent 43% of the foot massage clientele, indicating a shift in demographic trends towards younger generations seeking wellness solutions [2][4] Company Insights - "Zu Lai Tang" offers comprehensive support for franchisees, including site selection, store design, and staff training, which significantly reduces the barriers to entry for new entrepreneurs [4][5] - The franchise model emphasizes low investment and high returns, with a reported monthly profit of around 100,000 yuan from a 50 square meter store, showcasing the potential for profitability in a compact space [1][5][8] Market Trends - The industry is transitioning towards a combination of health technology and consumer services, driven by government policies and increasing health awareness among the public [7] - Technological advancements, such as AI and smart massage devices, are enhancing operational efficiency and customer experience, with expected improvements in service effectiveness [7] Investment Opportunity - The current market conditions and the supportive regulatory environment make it an opportune time for new entrants to invest in the foot massage sector, particularly in lower-tier cities where growth is accelerating [7][8]