Company Background and Development - Ruoyu Chen Technology was established in 2011 and is headquartered in Guangzhou, being one of the early players in the cross-border e-commerce agency business in China [3] - The company provides comprehensive e-commerce operation services for international brands, including brand strategy formulation, e-commerce channel construction, digital marketing, supply chain management, and consumer operation [3] - The company went public on the ChiNext board in 2020, becoming a representative enterprise in the cross-border e-commerce agency sector, and is now applying for a listing on the Hong Kong Stock Exchange to enhance its financing and brand influence through a "dual capital platform" [3] Industry Environment and Competitive Landscape - The cross-border e-commerce sector is rapidly developing, with China's cross-border e-commerce import and export scale expected to exceed 2 trillion yuan in 2024, maintaining double-digit growth [4] - There is a growing trend of international brands entering the Chinese market through agency companies, while Chinese brands are also expanding overseas via cross-border e-commerce [4] - Competition is intensifying, with both listed companies like Baozun E-commerce and numerous regional service providers, leading to a gradual increase in industry concentration [4] Reasons for Choosing to List in Hong Kong - The company requires more funding to support digital system construction, supply chain optimization, and overseas expansion as its business scales up [4] - The Hong Kong stock market has close ties with international investors, which can help the company enhance its visibility in the global capital market [4] - The valuation logic suggests that the Hong Kong market pays attention to new consumption, internet services, and cross-border e-commerce-related enterprises, potentially providing differentiated valuation space for the company [4] Core Competencies and Potential Advantages - The company has established long-term cooperative relationships with several internationally renowned brands, demonstrating a certain level of customer stickiness [4] - Ruoyu Chen Technology offers a one-stop service from front-end marketing to back-end logistics, creating high business barriers [4] - Continuous investment in big data and AI-driven operational platforms has improved e-commerce operational efficiency [4] Market and Investor Perspective - The submission of the IPO application to the Hong Kong Stock Exchange represents an important step in the company's capital layout and internationalization strategy, reflecting the rapid development of the cross-border e-commerce industry and the company's ambitions in financing and globalization [5]

随着跨境电商的兴起，越来越多工厂希望通过亚马逊打开海外市场。但由于语言、规则、推广等门槛，很多企业选择与代运营公司合作。那 么，常见的代运营合作模式有哪些？哪种更适合工厂类客户？ 3. 混合模式 结合服务费与分成，通常为"基础运营费 + 销售额达标后分成"，是当前较为平衡的模式。这种方式既能保证运营公司有基本收入，又能激励其 冲刺销量。 对于想要打造自主品牌、具备产品优势的工厂，推荐混合模式或找愿意深度共创的代运营团队。一方面保证基本投入，另一方面激励代运营方 为结果负责。切记，合作前一定要明确分工、目标和退出机制，防止"甩锅式运营"。 1. 固定服务费模式 客户每月支付固定运营费用，一般包含选品、上架、广告、客服等服务。优点是服务内容可控、节奏稳定，适合预算充足、追求长期品牌建设 的企业。但如果运营公司缺乏激励机制，可能动力不足。 2. 销售分成模式 根据产品销售额提成，工厂无需前期投入，代运营公司自己出人出力推动销售。优点是低风险、高弹性；但也容易造成资源倾斜，只有当服务 商判断产品潜力足够大，才会愿意深度投入。 莱特美特被跨境电商行业公认为头部跨境品牌出海数字营销服务商，同时也是亚马逊官方认证的SPN运 ...