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外媒:黑五折扣节,AI购物暗藏新风险
Huan Qiu Wang Zi Xun· 2025-11-30 01:34
Core Insights - The rise of AI shopping is leading to increased digital fraud risks for consumers, despite the benefits of personalized recommendations and convenience [1][3] - Retailers are warned to be cautious of the risks associated with "smart shopping" as consumers increasingly rely on AI for product searches and purchases [3][4] Group 1: AI Shopping and Fraud Risks - The use of AI agents for shopping has increased by 200% in the past six months, while AI-related fraud has surged nearly tenfold [3] - Fraud prevention experts suggest that banning AI shopping may not be a viable solution, as AI users can bring high-quality traffic to platforms [3][4] Group 2: Consumer Behavior and Economic Context - The fashion industry sees AI and digital tools as the biggest opportunities before 2026, necessitating a reevaluation of marketing and e-commerce strategies [4] - Consumer confidence is low, with the EU's economic sentiment index below long-term averages since mid-2022, and U.S. consumer confidence hitting its lowest point since April [4][5] - A "K-shaped economy" is emerging, where high-income consumers maintain strong spending power while others cut back due to price pressures [4]