Core Viewpoint - Keep has experienced a significant stock price increase of over 22% this week, with a current price of 6.31 HKD and a trading volume of 6.34 million HKD, following the announcement of a profit increase for the first half of the year [1] Financial Performance - Keep reported an adjusted net profit of approximately 10 million RMB for the first half of the year, attributed to optimized business structure and improved revenue quality, leading to a higher gross margin [1] - The company has successfully reduced operating expenses while enhancing operational efficiency and organizational productivity through AI technology [1] Strategic Developments - The founder of Keep, Wang Ning, emphasized that the company's profitability is sustainable and reflects a significant transformation, eliminating unhealthy growth [1] - In February, Wang expressed a commitment to fully invest in AI, leading to the launch of a dedicated model, Kinetic.ai, in March, which supports the development of a general AI coach named Kaka [1] - The AI coach has been updated to provide personalized training plans, intelligent training guidance, and features for tracking exercise and diet [1] - Future plans include upgrading the AI coach from a personalized trainer to a professional coach, with a more comprehensive version of the first-generation AI coach set to be released soon [1]