Core Insights - The Chinese market for imported frozen products is expected to see an increase in market share for higher-priced products due to rising consumer demand for high-quality goods [1][9] - The cold chain agricultural product supply chain in China is anticipated to undergo upgrades and optimization, moving towards a model similar to those in Europe, Japan, and South Korea, focusing on large processing plants or central kitchens [1][9] Company Overview - Youhe Group, established in 2008, is a comprehensive service enterprise driven by digital technology, with a global supply network and over 30,000 B-end customers in China [2] - The company reported nearly 70 billion yuan in revenue last year, holding an 18% share of China's total imported meat volume, and has been the leading importer in the frozen product sector for eleven consecutive years [3][4] Supply Chain Dynamics - The current procurement model in China's imported cold chain product industry involves multiple layers of wholesalers, which is expected to evolve with the implementation of modern commercial circulation systems [1][9] - The company has developed a digital platform to enhance trade efficiency, connecting over 15,000 upstream suppliers and covering 119 countries, while also collaborating with numerous shipping and financial institutions [6] Consumer Trends - There is a notable increase in the total consumption of cold chain products in China, characterized by a growing demand for both high-end and affordable products, alongside a heightened focus on health and safety [7][8] - The company emphasizes the importance of securing high-quality product sources to maintain competitive pricing, as the supply of premium products is limited [8] Future Outlook - The future of the imported cold chain food industry in China is expected to involve a more harmonious balance between imported and domestic products, reducing direct competition [9] - The industry is likely to see a restructuring and optimization of the supply chain, with a focus on reducing intermediary wholesale stages to enhance efficiency and reduce costs [9][10]