Core Insights - The company reported a revenue of approximately 2.593 billion, representing a year-on-year growth of 27% [1] - Profit attributable to shareholders reached 65.924 million, a significant increase of 504.4% year-on-year [1] - Adjusted net profit was 91.42 million, reflecting a year-on-year growth of 79.6% [1] - Basic earnings per share stood at 0.5 yuan [1] Revenue Growth Drivers - Revenue growth was primarily driven by the continuous expansion of the store network across the country [1] - Strong sales from new stores in new markets and sustained positive sales trends in existing markets contributed to the revenue increase [1] Store Network Expansion - As of June 30, 2025, the company operated 1,198 stores in 48 cities across mainland China [1] - Among these, 515 stores were located in first-tier cities, accounting for 43% of the total store count [1] - The company plans to open 300 new stores in 2025, having already opened 190 new stores in the first half of 2025 [1] - As of August 15, 2025, an additional 43 stores were opened, with 27 stores under construction and 35 stores signed, supporting the goal of 300 new stores for the year [1] Membership Growth and Sales Contribution - The company’s membership base reached 30.1 million, showing a year-on-year increase of over 55% [1] - Membership sales contributed to 66% of total sales, highlighting the company's effectiveness in customer recruitment and retention [1] - The rapid expansion of the store network, combined with accelerated digital application penetration, significantly enhanced the company's customer base [1]