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弥合数字鸿沟,为银发经济注入新动能
Ke Ji Ri Bao· 2025-06-30 00:50
Core Viewpoint - The aging population in China is increasingly becoming a core group affected by the digital divide, which hinders the high-quality development of the silver economy. Bridging this digital divide is crucial for unlocking the consumption potential of the elderly and fostering new momentum for the silver economy's growth [1][2]. Group 1: Digital Divide Challenges - The digital divide presents three main challenges for the elderly: 1. Access gap: Only 52.5% of individuals aged 60 and above are internet users, with 156 million elderly internet users in China, which is significantly lower than the national average [2]. 2. Usage gap: Despite efforts to adapt over 3,000 websites and apps for elderly users, issues like inaccurate voice recognition and complex operation processes persist, reducing the willingness of the elderly to engage with digital services [2]. 3. Value gap: Although there was a 255.2% increase in the number of age-friendly products in early 2025, the lack of innovation and the prevalence of homogenous products lead to a mismatch between supply and demand, limiting the growth of the silver economy [3]. Group 2: Pathways to Bridge the Digital Divide - To effectively bridge the digital divide, the following pathways are proposed: 1. Establishing a comprehensive standard system to ensure accessibility and usability of digital products for the elderly, including mandatory standards for hardware and software [4]. 2. Strengthening technological support by focusing on the real needs of the elderly, improving voice recognition for dialects, and developing user-friendly interfaces [5]. 3. Innovating business models to create a sustainable and inclusive approach, such as combining online and offline experiences for elderly users and fostering partnerships between tech and eldercare service providers [6].